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Ambidextrous social media experience in fostering innovative behavior among white-color workers Pages 389-406 PDF Download PDF

Authors: Maria Grace Herlina, Karto Iskandar

doi 10.5267/j.ijdns.2020.x.002

🔑 Keywords: Ambidexterity, Social media, Social learning, Innovative behavior, White-collar worker

Abstract:
Social media serves as a platform or a new area for developing innovation responsive to business advancement. As individuals are the source of knowledge in organizations, individual learning is the focus of organizational learning and development. Ambidexterity is an activity that requires individual learning. The study was carried out in Greater Jakarta, Indonesia. A personal survey questionnaire with convenience sampling was used to collect white-collar workers in Greater Jakarta. Rasch Model Analysis, specifically Person Measure Analysis, was used to filter for bias in the responses because the data was collected through personal references or self-report questionnaires. Structural Equation Modeling (SEM) is used to test hypotheses based on the collected data. According to the statistical results, ambidexterity and social media learning experience significantly impact innovative behavior. It implies that ambidexterity and social media learning experience can improve white-collar workers' innovative behavior. Ambidexterity has a significant impact on the learning experience on social media. It implies that a person with greater ambidexterity will engage in more intense knowledge exploration and exploitation through social media. The study's findings also show that social media experience without ambidexterity has the least impact on innovative behavior. It implies that social media experience without exploratory and exploitative activities does not lead to innovative behavior.
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Journal: IJDS | Year: 2020 | Volume: 4 | Issue: 4 | Views: 1141

 

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