How to cite this paper
Abu-Alhaija, A. (2025). Does product innovation mediate the relationship between marketing innovation and innovative performance in manufacturing companies?.Uncertain Supply Chain Management, 13(3), 525-536.
Refrences
Abu-Alhaija, A. S. (2018). Influence of religious orientation on Jordanian viewers’ loyalty towards satellite TV channels. University Putra Malaysia (UPM).
Afriyie, S., Du, J., & Ibn Musah, A.-A. (2019). Innovation and marketing performance of SME in an emerging economy: the moderating effect of transformational leadership. Journal of Global Entrepreneurship Research, 9(1). https://doi.org/10.1186/s40497-019-0165-3
Akpoviroro, K. S., & Olufemi Amos, A. (2021). Efficacy of Marketing in Innovation Processes. Periodicidad: Semestral, 16(1), 1870–6479.
Aksoy, H. (2017). How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? Technology in Society, 51, 133–141. https://doi.org/10.1016/j.techsoc.2017.08.005
Althuwaini, S., & Abu-Alhaija, A. S. (2021). The relationship between a celebrity’s perceived credibility dimensions and purchasing intentions on social media: The moderating role of the customer’s gender. International Journal of Management Practice, 14(5), 580–600. https://doi.org/10.1504/IJMP.2021.117289
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry. Procedia - Social and Behavioral Sciences, 75, 226–235. https://doi.org/10.1016/j.sbspro.2013.04.026
Aydin, H. (2021). Market orientation and product innovation: the mediating role of technological capability. European Journal of Innovation Management, 24(4), 1233–1267. https://doi.org/https://doi.org/10.1108/EJIM-10-2019-0274
Chang, Y. Y., Wannamakok, W., & Lin, Y. H. (2023). Work conformity as a double-edged sword: Disentangling intra-firm social dynamics and employees’ innovative performance in technology-intensive firms. Asia Pacific Management Review, 28(4), 439–448. https://doi.org/10.1016/j.apmrv.2023.01.003
Chang-Muñoz, E. A., Guarín-García, A. F., Charris-Sevilla, Y., Gallego-Nicholls, J. F., Santos-Rojo, C., & Ortigosa-Blanch, A. (2023). Innovation Activities and Their Impact on Product Innovation Results: Evidence from a Sectorial Study. Sustainability (Switzerland), 15(8). https://doi.org/10.3390/su15086459
Chin, W. W. (2010). How to write up and report PLS analyses “Handbook of Partial Least Squares.” In Handbook of Partial Least Squares (pp. 655–690). Springer, .
Chuwiruch, N., Jhundra-Indra, P., & Boonlua, Sutana. (2015). MARKETING INNOVATION STRATEGY AND MARKETING PERFORMANCE: A CONCEPTUAL FRAMEWORK. Allied Academies International Conference. Academy of Marketing Studies. Proceedings; Arden.
Damanpour, F., Walker, R. M., & Avellaneda, C. N. (2009). Combinative effects of innovation types and organizational Performance: A longitudinal study of service organizations. Journal of Management Studies, 46(4), 650–675. https://doi.org/10.1111/j.1467-6486.2008.00814.x
De Luca, L. M., & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(1), 95–112. https://doi.org/10.1509/jmkg.71.1.95
Fatah, N. A., & Amin, S. O. (2023). The Scientific Journal of Cihan University – Sulaimaniya. The Scientific Journal of Cihan University – Sulaimaniya, 7(1), 76–94. https://doi.org/http://dx.doi.DOI: org/10.25098/7.1.5
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662–676. https://doi.org/10.1016/j.ijpe.2011.05.014
Hagedoorn, J., & Cloodt, M. (2003). Measuring innovative performance: Is there an advantage in using multiple indicators? Research Policy, 32(8), 1365–1379. https://doi.org/10.1016/S0048-7333(02)00137-3
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM),. Sage Publications.
He, P., Pei, Y., Lin, C.,, & Ye, D. (2021). Ambidextrous Marketing Capabilities, Exploratory and Exploitative Market-Based Innovation, and Innovation Performance: An Empirical Study on China’s Manufacturing Sector. Sustainability, 13, 1146.
Jiang, S., Wang, J., Zhang, R., & Liu, O. (2023). Innovation climate for individual motivation and innovation performance: Is innovative behavior a missing link? Journal of Innovation and Knowledge, 8(4), 100440. https://doi.org/10.1016/j.jik.2023.100440
Jiménez-Jiménez, D., & Sanz-Valle, R. (2011). Innovation, organizational learning, and performance. Journal of Business Research, 64(4), 408–417. https://doi.org/10.1016/j.jbusres.2010.09.010
Joueid, A., & Coenders, G. (2018). Marketing innovation and new product portfolios. A compositional approach. Journal of Open Innovation: Technology, Market, and Complexity, 4(2). https://doi.org/10.3390/joitmc4020019
Kaya, B., Abubakar, A. M., Behravesh, E., Yildiz, H., & Mert, I. S. (2020). Antecedents of innovative performance: Findings from PLS-SEM and fuzzy sets (fsQCA). Journal of Business Research, 114, 278–289. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.04.016
Kumbara, V. B., & Afuan, M. (2021). The Impact Of Product Innovation And Market Orientation On The Competitive Advantage of Souvenirs In Padang. Jurnal Ekobistek, 9(1), 21–28. https://doi.org/10.35134/ekobistek.v9i1.67
Mitchell, M. L., Jolley, J. M., & O’Shea, R. P. (2012). Writing for psychology. Cengage Learning.
Peng, J., Qin, Q., & Tang, T. (2021). The influence of marketing innovations on firm performance under different market environments: Evidence from china. Sustainability (Switzerland), 13(18), 1–15. https://doi.org/10.3390/su131810049
Ponta, L., Puliga, G., & Manzini, R. (2021). A measure of innovation performance: the Innovation Patent Index. Management Decision, 59(13), 73–98. https://doi.org/10.1108/MD-05-2020-0545
Purchase, S., & Volery, T. (2020). Marketing innovation: a systematic review. Journal of Marketing Management, 36(10), 763–793.
Ramayah, T., Cheah, J., Chuah, F., Ting, H., & Memon, M. A. (2016). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using SmartPLS 3.0:an Updated Guide and Practical Guide to Statistical Analysis. Pearson.
Ramirez, F. J., Parra-Requena, G., Ruiz-Ortega, M. J., & Garcia-Villaverde, P. M. (2018). From external information to marketing innovation: the mediating role of product and organizational innovation. Journal of Business & Industrial Marketing, 33(5), 693–705.
Reguia, C. (2014). Product Innovatıon And The Competıtıve Advantage. European Scientific Journa, 1(June), 140–157.
Robertson, J., Caruana, A., & Ferreira, C. (2023a). Innovation performance: The effect of knowledge-based dynamic capabilities in cross-country innovation ecosystems. International Business Review, 32(2). https://doi.org/10.1016/j.ibusrev.2021.101866
Sapaloglu, I., & Bolatan, G. I. S. (2022). The Impact Of Innovation Performance On Operational Performance: The Example Of Technopark Istanbul. 2022 IEEE Technology and Engineering Management Conference: Societal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022, April, 100–105. https://doi.org/10.1109/TEMSCONEUROPE54743.2022.9802023
Shanak, H. S. H., & Abu-Alhaija, A. S. (2023). Does market performance mediates the nexus between production performance and financial performance in manufacturing companies? Journal of Islamic Marketing, 14(10), 2531–2549. https://doi.org/10.1108/JIMA-11-2021-0370
ul Hassan, M., Shaukat, S., Nawaz, M. S., & Naz, S. (2013). Effects of innovation types on firm performance: An empirical study on Pakistan’s manufacturing sector. Pakistan Journal of Commerce and Social Sciences (PJCSS), 7(2), 243–262. https://doi.org/10.1504/IJBIR.2018.089144
Verhees, F. J. H. M., & Meulenberg, M. T. G. (2004). Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms. Journal of Small Business Management, 42(2), 134–154. https://doi.org/https://doi.org/10.1111/j.1540-627X.2004.00102.x
Ye, J., Wan, Q., Li, R., Yao, Z., & Huang, D. (2022). How do R&D agglomeration and economic policy uncertainty affect the innovative performance of Chinese high-tech industry?,. Technology in Society, 69. https://doi.org/https://doi.org/10.1016/j.techsoc.2022.101957
Zhang, W., & Wang, Y. (2023). Impacts of subsidy reallocation policy on the innovative performance: Empirical evidence from photovoltaic industry in China. Finance Research Letters, 58. https://doi.org/https://doi.org/10.1016/j.frl.2023.104447.
Zotoo, K. I., Lu, Z., & Liu, G. (2021). Big data management capabilities and librarians’ innovative performance: The role of value perception using the theory of knowledge-based dynamic capability. The Journal of Academic Librarianship, 47(2). https://doi.org/https://doi.org/10.1016/j.acalib.2020.102272
Afriyie, S., Du, J., & Ibn Musah, A.-A. (2019). Innovation and marketing performance of SME in an emerging economy: the moderating effect of transformational leadership. Journal of Global Entrepreneurship Research, 9(1). https://doi.org/10.1186/s40497-019-0165-3
Akpoviroro, K. S., & Olufemi Amos, A. (2021). Efficacy of Marketing in Innovation Processes. Periodicidad: Semestral, 16(1), 1870–6479.
Aksoy, H. (2017). How do innovation culture, marketing innovation and product innovation affect the market performance of small and medium-sized enterprises (SMEs)? Technology in Society, 51, 133–141. https://doi.org/10.1016/j.techsoc.2017.08.005
Althuwaini, S., & Abu-Alhaija, A. S. (2021). The relationship between a celebrity’s perceived credibility dimensions and purchasing intentions on social media: The moderating role of the customer’s gender. International Journal of Management Practice, 14(5), 580–600. https://doi.org/10.1504/IJMP.2021.117289
Atalay, M., Anafarta, N., & Sarvan, F. (2013). The Relationship between Innovation and Firm Performance: An Empirical Evidence from Turkish Automotive Supplier Industry. Procedia - Social and Behavioral Sciences, 75, 226–235. https://doi.org/10.1016/j.sbspro.2013.04.026
Aydin, H. (2021). Market orientation and product innovation: the mediating role of technological capability. European Journal of Innovation Management, 24(4), 1233–1267. https://doi.org/https://doi.org/10.1108/EJIM-10-2019-0274
Chang, Y. Y., Wannamakok, W., & Lin, Y. H. (2023). Work conformity as a double-edged sword: Disentangling intra-firm social dynamics and employees’ innovative performance in technology-intensive firms. Asia Pacific Management Review, 28(4), 439–448. https://doi.org/10.1016/j.apmrv.2023.01.003
Chang-Muñoz, E. A., Guarín-García, A. F., Charris-Sevilla, Y., Gallego-Nicholls, J. F., Santos-Rojo, C., & Ortigosa-Blanch, A. (2023). Innovation Activities and Their Impact on Product Innovation Results: Evidence from a Sectorial Study. Sustainability (Switzerland), 15(8). https://doi.org/10.3390/su15086459
Chin, W. W. (2010). How to write up and report PLS analyses “Handbook of Partial Least Squares.” In Handbook of Partial Least Squares (pp. 655–690). Springer, .
Chuwiruch, N., Jhundra-Indra, P., & Boonlua, Sutana. (2015). MARKETING INNOVATION STRATEGY AND MARKETING PERFORMANCE: A CONCEPTUAL FRAMEWORK. Allied Academies International Conference. Academy of Marketing Studies. Proceedings; Arden.
Damanpour, F., Walker, R. M., & Avellaneda, C. N. (2009). Combinative effects of innovation types and organizational Performance: A longitudinal study of service organizations. Journal of Management Studies, 46(4), 650–675. https://doi.org/10.1111/j.1467-6486.2008.00814.x
De Luca, L. M., & Atuahene-Gima, K. (2007). Market knowledge dimensions and cross-functional collaboration: Examining the different routes to product innovation performance. Journal of Marketing, 71(1), 95–112. https://doi.org/10.1509/jmkg.71.1.95
Fatah, N. A., & Amin, S. O. (2023). The Scientific Journal of Cihan University – Sulaimaniya. The Scientific Journal of Cihan University – Sulaimaniya, 7(1), 76–94. https://doi.org/http://dx.doi.DOI: org/10.25098/7.1.5
Gunday, G., Ulusoy, G., Kilic, K., & Alpkan, L. (2011). Effects of innovation types on firm performance. International Journal of Production Economics, 133(2), 662–676. https://doi.org/10.1016/j.ijpe.2011.05.014
Hagedoorn, J., & Cloodt, M. (2003). Measuring innovative performance: Is there an advantage in using multiple indicators? Research Policy, 32(8), 1365–1379. https://doi.org/10.1016/S0048-7333(02)00137-3
Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM),. Sage Publications.
He, P., Pei, Y., Lin, C.,, & Ye, D. (2021). Ambidextrous Marketing Capabilities, Exploratory and Exploitative Market-Based Innovation, and Innovation Performance: An Empirical Study on China’s Manufacturing Sector. Sustainability, 13, 1146.
Jiang, S., Wang, J., Zhang, R., & Liu, O. (2023). Innovation climate for individual motivation and innovation performance: Is innovative behavior a missing link? Journal of Innovation and Knowledge, 8(4), 100440. https://doi.org/10.1016/j.jik.2023.100440
Jiménez-Jiménez, D., & Sanz-Valle, R. (2011). Innovation, organizational learning, and performance. Journal of Business Research, 64(4), 408–417. https://doi.org/10.1016/j.jbusres.2010.09.010
Joueid, A., & Coenders, G. (2018). Marketing innovation and new product portfolios. A compositional approach. Journal of Open Innovation: Technology, Market, and Complexity, 4(2). https://doi.org/10.3390/joitmc4020019
Kaya, B., Abubakar, A. M., Behravesh, E., Yildiz, H., & Mert, I. S. (2020). Antecedents of innovative performance: Findings from PLS-SEM and fuzzy sets (fsQCA). Journal of Business Research, 114, 278–289. https://doi.org/https://doi.org/10.1016/j.jbusres.2020.04.016
Kumbara, V. B., & Afuan, M. (2021). The Impact Of Product Innovation And Market Orientation On The Competitive Advantage of Souvenirs In Padang. Jurnal Ekobistek, 9(1), 21–28. https://doi.org/10.35134/ekobistek.v9i1.67
Mitchell, M. L., Jolley, J. M., & O’Shea, R. P. (2012). Writing for psychology. Cengage Learning.
Peng, J., Qin, Q., & Tang, T. (2021). The influence of marketing innovations on firm performance under different market environments: Evidence from china. Sustainability (Switzerland), 13(18), 1–15. https://doi.org/10.3390/su131810049
Ponta, L., Puliga, G., & Manzini, R. (2021). A measure of innovation performance: the Innovation Patent Index. Management Decision, 59(13), 73–98. https://doi.org/10.1108/MD-05-2020-0545
Purchase, S., & Volery, T. (2020). Marketing innovation: a systematic review. Journal of Marketing Management, 36(10), 763–793.
Ramayah, T., Cheah, J., Chuah, F., Ting, H., & Memon, M. A. (2016). Partial Least Squares Structural Equation Modeling (PLS-SEM) Using SmartPLS 3.0:an Updated Guide and Practical Guide to Statistical Analysis. Pearson.
Ramirez, F. J., Parra-Requena, G., Ruiz-Ortega, M. J., & Garcia-Villaverde, P. M. (2018). From external information to marketing innovation: the mediating role of product and organizational innovation. Journal of Business & Industrial Marketing, 33(5), 693–705.
Reguia, C. (2014). Product Innovatıon And The Competıtıve Advantage. European Scientific Journa, 1(June), 140–157.
Robertson, J., Caruana, A., & Ferreira, C. (2023a). Innovation performance: The effect of knowledge-based dynamic capabilities in cross-country innovation ecosystems. International Business Review, 32(2). https://doi.org/10.1016/j.ibusrev.2021.101866
Sapaloglu, I., & Bolatan, G. I. S. (2022). The Impact Of Innovation Performance On Operational Performance: The Example Of Technopark Istanbul. 2022 IEEE Technology and Engineering Management Conference: Societal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022, April, 100–105. https://doi.org/10.1109/TEMSCONEUROPE54743.2022.9802023
Shanak, H. S. H., & Abu-Alhaija, A. S. (2023). Does market performance mediates the nexus between production performance and financial performance in manufacturing companies? Journal of Islamic Marketing, 14(10), 2531–2549. https://doi.org/10.1108/JIMA-11-2021-0370
ul Hassan, M., Shaukat, S., Nawaz, M. S., & Naz, S. (2013). Effects of innovation types on firm performance: An empirical study on Pakistan’s manufacturing sector. Pakistan Journal of Commerce and Social Sciences (PJCSS), 7(2), 243–262. https://doi.org/10.1504/IJBIR.2018.089144
Verhees, F. J. H. M., & Meulenberg, M. T. G. (2004). Market Orientation, Innovativeness, Product Innovation, and Performance in Small Firms. Journal of Small Business Management, 42(2), 134–154. https://doi.org/https://doi.org/10.1111/j.1540-627X.2004.00102.x
Ye, J., Wan, Q., Li, R., Yao, Z., & Huang, D. (2022). How do R&D agglomeration and economic policy uncertainty affect the innovative performance of Chinese high-tech industry?,. Technology in Society, 69. https://doi.org/https://doi.org/10.1016/j.techsoc.2022.101957
Zhang, W., & Wang, Y. (2023). Impacts of subsidy reallocation policy on the innovative performance: Empirical evidence from photovoltaic industry in China. Finance Research Letters, 58. https://doi.org/https://doi.org/10.1016/j.frl.2023.104447.
Zotoo, K. I., Lu, Z., & Liu, G. (2021). Big data management capabilities and librarians’ innovative performance: The role of value perception using the theory of knowledge-based dynamic capability. The Journal of Academic Librarianship, 47(2). https://doi.org/https://doi.org/10.1016/j.acalib.2020.102272