The objective of the study is to assess the impact of green supply chain management practices on the financial and non-financial efficiency of tourism enterprises in Hanoi, Vietnam. The study was conducted on 150 businesses in the tourism business directory of the Vietnam Tourism Association. The data collected was analyzed using SPSS and Smart PLS software and the results show that all the hypotheses were supported. Practicing green supply chain management in the tourism industry increases the company's competitive advantage, improves corporate reputation, especially improve environmental performance. While competitive advantage, good reputation and good environmental performance improve financial performance of these tourism enterprises. Finally, three mediate variables; namely competitive advantage, corporate reputation and environmental performance play a full mediate role in the relationship between green supply chain management and financial performance.

Tourism industry is one of the most important parts of economic development. It can create job either directly or through stimulating other economic sectors. Therefore, it is important for policy makers to determine the best places with good potentials for tourism development. Fars province has been the center of civilization and the origin of the Iranian literature and mysticism celebrities and could be a potential investment of tourism. However, this province does not have the infrastructure required to accommodate tourists, especially during holiday seasons. This study ranks different cities located in the Fras province having the necessary potential for investment in the tourism sector by using the numerical taxonomy in terms of 12 indicators. The research population includes 29 cities in this province based on the devision of 2016. The necessary data are collected from Directorate General of Cultural Heritage, Handicrafts, and Tourism in Fars province. It is found that the cities of Shiraz, Marvdasht, Firouzabad, Sepidan, and Kazerun were the best cities for tourism investment, respectively.

This study aims to examine the influence of brand image as a mediator between social media marketing activity and tourist intentions to visit tourist sites in Jordan. To test the hypotheses, we utilized the partial least square method and distributed a questionnaire survey to 400 visitors, receiving 289 responses for analysis using SMART-PLS4 software. The study made significant contributions to the literature on social media marketing by developing a research model that links social media usage to brand image and shopping intention, and by using statistical techniques to quantitatively assess the effect of social media marketing activity on the brand image as a mediator. The findings exposed that word of mouth, a construct of social media, significantly positively influenced tourists' purchase intention to visit sites in Jordan. This study sheds light on the importance of social media marketing and its impact on the tourism industry in Jordan, providing useful insights for practitioners and policymakers in the field.

Tourism plays essential role in today’s economy and Iran has good position of tourism sources such as natural, historical, cultural, etc., although, these sources have not been utilized, properly. One of regions which have many potentiality and capabilities for developing Tourism in natural aspect is district and city of Galugah. The purpose of this study is to provide strategic assessment and optimization strategies for development of tourism industry to reach sustainable tourism development in this city. The study uses three techniques namely; Quantitative Strategic Planning Matrix (QSPM) and strengths, weaknesses, opportunities and threats (SWOT) to determine necessary guidelines for development of tourism in the city of Galugah, Iran. The study first uses SWOT to categorize different factors and then QSPM is applied to prioritize various factors. The results of this study show that presenting methods in initial process and analyzing assessment matrix of T2 external and internal factors i.e. pollution of environment and river and extinction of plants species by result of pollution and O2 i.e. suitable climate for developing natural Tourism efforts in summer have been recognized as most priority factors among external factors. Intense cold of region in summer (W3) and existence of unique amusement places (S5) such as Amarg were recognized as effective and most priority factors among internal factors on Tourism development of Galugah city.

The aim of this research is to determine and to assess the effective factors on customer loyalty, concerning the internet-purchase of products and services of Tehran tourism agencies. For this purpose, the standardized questionnaire was distributed among on-line internet customers of Tehran tourism agencies and finally 384 questionnaires were applied in analyzing the research hypotheses. The data obtained from customers were analyzed using confirmatory factor analysis technique and the structural equations modeling (SEM). The findings of the research with regard to the proposed model and its nine hypotheses from the highest to lowest route coefficients and hypothesis confirmation are respectively: the effect of customer loyalty with the route coefficient of 0.559; the effect of search capability with the route coefficient of 0.481; the effect of satisfaction on customer trust with the route coefficient of 0.388; the effect of transaction cost on customer satisfaction with the route coefficient of 0.321; the effect of search capability on customer trust with the route coefficient of 0.292; the effect of trust on customer loyalty with the route coefficient of 0.184; the effect of the perceived security on customer satisfaction with the route coefficient of 0.159. The above seven hypotheses have been confirmed and the effect perceived security effect on customer trust and the effect of transaction cost on customer trust with the route coefficient of 0.018 were finally rejected.

Tourism industry is one of the most important low carbon industries and it can provide good opportunities for developing countries to take advantage of their natural attractions such as historical monuments, culture, etc. to create value added. However, there are always some barriers in front of developing this industry and a good strategy could help it develop faster. There are different methods for strategic planning and SWOT matrix is one of the most popular one. In this paper, we present an empirical survey to find the most important and strategic items for developing tourism industry in Iran. The proposed study designed a questionnaire and distributed it among 384 tourists who were visiting Iran in a three months period of year 2011. The information gathered were analyzed using factor analysis and structural equation modeling. There are seven important factors involved in developing tourism industry. The first factor, price and having sufficient infrastructures, is the most important factor according to our survey representing 14.623 percents of the changes. The second factor is associated with political and international affairs, which represents 13.926 percents of the changes. The third factor is associated with culture and civilization attractiveness representing 9.342 percent of changes on tourism. The fourth factor is natural attractiveness representing 6.691 percent of the changes. The fifth factor is related to economical factor representing 5.632, the sixth factor, human resources, represents 5.353 percent of the changes and finally the last factor is related to diversity of creatures, which represents 4.749. These factors include 60.3 percent of the success of tourism.

Tourism plays an important role on development of economy especially in developing countries. The proposed study of this paper studies the impact of tourism on developing economic factors such as average income, real estate prices, etc. We have distributed 110 questionnaires among different people who are involved in various positions in the regions and analyzed the data. The survey is looking for the impact of tourism industry in terms of economical and social factors for one of the oldest villages in Iran named Maymand. The results indicate that there is a strong positive relationship, 0.873, between developing economy and tourism. In other word, developing tourism industry will help create more jobs, increase land prices, increase people & apos; s income and flourish environment. There is also a positive correlation, 0.854, between social development and tourism industry. This means we could expect a better health care system as well as medical treatment facilities, which helps prevent immigration to big cities.