How to cite this paper
Imbayani, I., Wardana, I., Giantari, I & K, I. (2023). Emerging trends in data analysis in enhancing brand resonance in private universities: the role of university-specific servitization experiences and asset specificity.International Journal of Data and Network Science, 7(4), 1963-1974.
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Badrinarayanan, V., Suh, T., & Kim, K.-M. (2016). Brand resonance in franchising relationships: A franchisee-based perspective. Journal of Business Research, 69(10), 3943-3950. doi:10.1016/j.jbusres.2016.06.005
Bello, D. C., & Holbrook, M. B. (1995). Does an absence of brand equity generalize across product classes? Journal of Business Research, 34(2), 125-131.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: what is it? How is it measured? Does it affect loyalty? Journal Of Marketing, 73(3), 52-68.
Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105-114. doi:10.1016/j.jbusres.2011.07.029
Brown, R. M., & Mazzarol, T. W. (2009). The importance of institutional image to student satisfaction and loyalty within higher education. Higher education 58(1), 81-95.
Bunzel, D. L. (2007). Universities sell their brands. Journal of Product & Brand Management, 16(2), 152-153. doi:10.1108/10610420710740034
Burvill, S. M., Jones-Evans, D., & Rowlands, H. (2018). Reconceptualising the principles of Penrose’s (1959) theory and the resource based view of the firm. Journal of Small Business and Enterprise Development, 25(6), 930-959. doi:10.1108/jsbed-11-2017-0361
Carroll, B. A., & Ahuvia, A. C. (2006). Some antecedents and outcomes of brand love. Journal Marketing letters, 17, 79-89.
Cavallone, M., Manna, R., & Palumbo, R. (2020). Filling in the gaps in higher education quality: An analysis of Italian students’ value expectations and perceptions. International Journal of Educational Management, 34(1), 203-216.
Ceballos, L. M., & Min, S. (2020). Product experiences of clothing attachment in baby boomers in the United States. Fashion and Textiles, 7(1). doi:10.1186/s40691-020-0206-0
Chiou, J. S., & Droge, C. (2006). Service Quality, Trust, Specific Asset Investment, and Expertise: Direct and Indirect Effects in a Satisfaction-Loyalty Framework. Journal of the Academy of Marketing Science, 34(4), 613-627. doi:10.1177/0092070306286934
Chiou, J. S., & Shen, C. C. (2006). The effects of satisfaction, opportunism, and asset specificity on consumers' loyalty intention toward internet portal sites. International Journal of Service Industry Management, 17(1), 7-22. doi:10.1108/09564230610651552
Chong, Y. S., & Ahmed, P. K. (2015). Student motivation and the ‘feel good’factor: An empirical examination of motivational predictors of university service quality evaluation. Studies in Higher Education, 40(1), 158-177.
Colonnello, V., Mattarozzi, K., Agostini, A., & Russo, P. M. (2020). Emotionally salient patient information enhances the educational value of surgical videos. Adv Health Sci Educ Theory Pract, 25(4), 799-808. doi:10.1007/s10459-020-09957-y
Cruz, A. M., Haugan, G. L., & Rincon, A. M. R. (2014). The effects of asset specificity on maintenance financial performance: An empirical application of Transaction Cost Theory to the medical device maintenance field. European Journal of Operational Research 237(3), 1037-1053.
Delgado‐Ballester, E., & Munuera‐Alemán, J. L. (2005). Does brand trust matter to brand equity? Journal of Product & Brand Management, 14(3), 187–196.
Desmet, P. M. (2012). Faces of product pleasure: 25 positive emotions in human-product interactions. International Journal of Design, 6(2).
Desmet, P. M., & Hekkert, P. (2007). Framework of product experience. International journal of design, 1(1), 57-66.
Elliott, K. M., & Healy, M. A. J. J. o. m. f. h. e. (2001). Key factors influencing student satisfaction related to recruitment and retention. 10(4), 1-11.
Espartel, L. B., Sampaio, C. H., & Perin, M. G. (2008). O impacto do envolvimento nas relações entre confiança, valor percebido e lealdade: Um estudo em uma IES privada. Revista de negócios, 13(2), 11-25.
Ganesan, S. (1994). Determinants of long-term orientation in buyer-seller relationships. Journal of marketing, 58(2), 1-19.
Greer, C. R., Lusch, R. F., & Vargo, S. L. (2016). A service perspective. Journal Organizational Dynamics, 45(1), 28-38. doi:10.1016/j.orgdyn.2015.12.004
Guilbault, M. (2016). Students as customers in higher education: reframing the debate. Journal of Marketing for Higher Education, 26(2), 132-142.
Han, H., & Hyun, S. S. (2017). Impact of hotel-restaurant image and quality of physical-environment, service, and food on satisfaction and intention. International Journal of Hospitality Management, 63, 82-92. doi:10.1016/j.ijhm.2017.03.006
Hapsari, R. (2018). Creating Educational Theme Park Visitor Loyalty: the Role of Experience-Based Satisfaction, Image and Value. Journal Tourism and hospitality management, 24(2), 359-374. doi:10.20867/thm.24.2.7
Henderson, P. W., Cote, J. A., Leong, S. M., & Schmitt, B. (2003). Building strong brands in Asia: Selecting the visual components of image to maximize brand strength. International Journal of Research in Marketing, 20(4), 297-313.
Hsiao, Y.-C., & Hsu, Z.-X. (2018). Firm-specific advantages-product innovation capability complementarities and innovation success: A core competency approach. Technology in Society, 55, 78-84. doi:10.1016/j.techsoc.2018.06.009
Huang, C.-C., Yen, S.-W., Liu, C.-Y., & Chang, T.-P. (2014). The Relationship Among Brand Equity, Customer Satisfaction, And Brand Resonance To Repurchase Intention Of Cultural And Creative Industries In Taiwan. International Journal of Organizational Innovation (Online), 6(3), 106-120.
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