Customer satisfaction is the bedrock of e-commerce. This study identifies the factors and consequences of the perceived flow of consumers with shopping websites. The research scrutinizes the association linking purchase intentions arising from customer satisfaction, website quality and perceived flow by incorporating the model of Stimulus Organism Response. The data were collected from online shoppers using purposive sampling targeted through social media. The data from 270 respondents have been analyzed using SmartPLS incorporating the Partial Least Square-Structural Equation Modeling. The assessment showed an important beneficial impact of website usability, their security, functionality, and privacy features on the perceived flow of customers. Furthermore, perceived flow has been found to affect customers’ purchase intentions as well as satisfaction, and lastly, purchase intention is induced by how satisfied customers are with their shopping experience. The findings identify how important perceived flow functions in enhancing purchase intentions and customer satisfaction online. The findings can be noteworthy for online businesses and banks to improve online shopping experience and transactions.

In recent years, E-Commerce has experienced a very significant increase. E-commerce provides a broad overview of technology, processes and practices that can be carried out without using paper as a means of transactions. E-commerce can be a solution to the paper waste problem which is an environmental issue that can lead to social problems. Thus, e-commerce has a vital role in achieving business sustainability performance. E-commerce has had a big influence on the social and economic growth of today's society. Business management's ability to manage financial information is an important indicator in influencing Micro, Small and Medium Enterprises’ (MSME's) business performance. Good managements’ financial literacy equips MSMEs with knowledge and skill empowering MSMEs to make informed financial decisions, manage resources effectively and promote sustainable development. This research aims to analyze the relationship between E-Commerce and the sustainability performance of MSMEs and analyze the relationship between financial literacy and its positive and significant relationship with the sustainability performance of MSMEs. The research method uses a descriptive method with a quantitative approach. The population in this research are MSMEs managers in Indonesia who have comprehensive knowledge regarding the operations and performance of MSMEs. In this study, researchers used a simple random sampling technique with a sample size of 478 MSME managers. Data analysis in this research uses the Partial Least Square (PLS) technique which is an alternative method based on the variance of the variables used. The stages of data analysis are validity testing, reliability testing and hypothesis testing. The independent variables in this research are e-commerce and financial literacy, while the dependent variable is MSME sustainability performance. The results of this research show that e-commerce has a positive and significant relationship with MSME sustainability performance and financial literacy has a positive and significant relationship to MSME sustainability performance. In addition, e-commerce has a significant influence on the sustainability performance of MSMEs because the presence of e-commerce is one of the marketing alternatives used to reach more vendors and customers which can change the supply chain leads to social problem solution such as food distribution. Further, e-commerce may minimize traveling long distances for shopping resulting to the carbon footprint reduction. MSMEs have the same opportunity to use e-commerce as an alternative to maximize performance. However, not all MSMEs have the capability to use and utilize e-commerce optimally. After all, knowing good financial management will make it easier to make sustainable decisions since the higher the level of financial literacy, the MSME players can optimize their sustainability performance.

The Covid-19 pandemic which has spread across all countries, including Saudi Arabia, has caused the government to create limited curfew policies in the country that affected the economy. This policy has given rise to a new trend in society, namely the habit of shopping online. The trend of purchasing online via e-commerce increases. However, people's opinions and attitudes towards this trend vary. Therefore, this research was conducted with the aim of determining the subjectivity of public opinion or sentiment on the e-commerce activities using probability and statistical approaches, i.e.: the Naïve Bayes (NB) and Support Vector Machine (SVM) classifiers. Three experimental scenarios of dataset splitting for training and testing; 90%:10%; 80%:20%; and 70%:30%. The comparison of accuracy values was carried out using an automatic labeling method. Experimental results show that the 70%:30% split scenario provides the best result, with 89% of accuracy, 99.7% of Precision, 88% of Recall and 93.5% of F1-score for the SVM classifier.

This study examines the effect of web design on the generation of electronic word of mouth (E-WOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) Evaluate the effect of web design on the perception of security, perceived enjoyment, perceived usefulness and perceived risk of the e-commerce consumer in the retail sector; (2) Evaluate the effect of customer service, perception of security, perceived enjoyment and perceived usefulness on consumer satisfaction in e-commerce in the retail sector; and (3) Explain the positive effect of customer satisfaction and the negative effect of perceived risk on the generation of E-WOM. A study was carried out using a quantitative approach with a non-experimental and cross-sectional design. Through non-probabilistic convenience sampling, a total of 422 questionnaires from consumers in the retail sector were collected. A partial approach was used to analyze the data. Least Squares PLS-SEM by using SmartPLS. The results show the significant positive effect of web design on the perceptions of security, customer service, and customer satisfaction. And a negative effect on risk perception. Furthermore, this study revealed the mediating effects of risk perception, security perception, and quality of customer service in the retail sector. This study has theoretical, practical, social, and customer management implications, so it will be useful in academic, social, and business areas. The results show the positive and significant effect of web design on the perception of security, enjoyment, and usefulness of online shopping. The negative and significant effect of web design on risk perception was also demonstrated; furthermore, this study revealed the positive and significant effect of perceived usefulness, enjoyment, security, and electronic service on customer satisfaction in online shopping. Finally, the negative and significant effect of risk perception on the generation of electronic word of mouth and the positive and significant effect of satisfaction on the generation of electronic word of mouth were demonstrated.

Technological advancements in Indonesia have been on the rise, and the advent of technology has brought about significant changes in various aspects of society. The integration of technology into human life has greatly enhanced various activities, making information exchange and communication more accessible. As we observe the continuous evolution of technology, it has created new business prospects for companies to harness the power of the internet in providing online shopping services that connect consumers, service providers, and intermediary traders. E-commerce has emerged as a vital platform supporting commercial transactions via the internet. Prior to making a purchase, consumers frequently turn to social media for product reviews, where electronic word of mouth enables users to share their product-buying experiences. This study seeks to investigate the impact of user-generated information through electronic word of mouth on purchase intentions within the e-commerce landscape of Indonesia, utilizing the Information Acceptance Model (IACM). Employing a causal descriptive research approach, this study targeted e-commerce users in Indonesia, with 155 respondents participating. Data collection was carried out through Google Forms, and the collected data was analyzed using SmartPLS 3. Hypothetical testing included t-tests, p-tests, and path coefficient assessments. The study's findings revealed that variables such as information quantity, information needs, attitudes toward information, information usability, and information adoption all play a significant role in influencing purchase intentions, while information quality and information credibility had no discernible impact on purchase intentions.

The paper examined the influence of digital marketing and e-commerce on marketing performance and sustainability of the small and medium enterprises (SMEs). This research is quantitative research using a questionnaire approach method. Quantitative research is a research method based on the philosophy of positivism, used to research certain populations or samples, collecting data using research instruments, quantitative or statistical data analysis, with the aim of testing predetermined hypotheses. The sampling technique in this research is non-probability sampling. The respondents of this research were 580 SME owners in Indonesia. Research data was obtained by distributing online questionnaires via social media. The questionnaire was designed using a Likert scale from 1 to 7 and the analysis of research data used structural equation modeling (SEM). Based on the research results, it is concluded that digital marketing had a positive and significant relationship to marketing performance, E-Commerce had a positive and significant relationship with marketing performance, Digital marketing had a positive and significant relationship with business sustainability. In SMEs, E-Commerce had a positive and significant relationship with business sustainability in SMEs.

Digitalization plays a crucial role on current competitive market and it is associated with the utilization of digital technologies to change business model and to deliver new value-producing opportunities to the current business environment in an aim to move towards a digital business. Therefore, to address new business model, the purpose of this study is to explore the effect of digital customer experience and electronic word of mouth on sustainable performance of supply chain through brand image and supply chain image. In this study, data is collected from employees of Indonesian ICT companies. Clusters were formulated, and respondents were selected randomly. Three hundred and fifteen (315) responses were analysed with the help of structural equation modelling. The results indicate that digital customer experience and electronic word of mouth played positive role on promoting brand image. Brand image had positive role to promote supply chain image which influences positively on sustainable supply chain performance. Therefore, this study is important for Information Communication and Technology (ICT) industry to implement various e-commerce practices to promote digital customer experience and electronic word of mouth.

Online shopping has developed rapidly in Indonesia since the Covid-19 outbreak, making potential customers frequently browse e-commerce. In e-commerce there is a social commerce construct which is a construction originating from social commerce such as online reviews. Depth from online reviews on a product cannot necessarily be trusted and prospective customers also cannot use other people's experiences as an assessment of product quality. Customer review also considers perceived value from a utilitarian and hedonic perspective. Therefore, this study analyzes the effect of perceived value on browsing behavior in C2C e-commerce with the antecedent depth of review in Indonesia. This study uses SOR (stimulus-organism-response) theory. The population of this study are individuals who live in Indonesia and have done shopping online in one commerce which has facilities online review such as Tokopedia, Blibli, Amazon, Alibaba, and JD.ID. Sampling technique nonprobability sampling by using techniques convenience sampling total 137 samples. The data collection method uses the survey method, while the data analysis method used is PLS-SEM. The results of the study show that depth review affects perceived utilitarian and hedonic values, and perceived utilitarian and hedonic values also affect browsing. Thus, all hypotheses are accepted, which means that there is an influence of perceived value on browsing behavior in C2C e-commerce with an antecedent of review depth. This research can be used as a reference for further studies by digging deeper into the effect of the depth of review on other variables that can have an impact on the viability of a seller's business in e-commerce. This research can be used as a reference for sellers to evaluate and create strategies to encourage customers to give positive reviews so that they can influence other readers when browsing e-commerce where it is hoped that purchases will occur. This research pioneered the study of perceived value of browsing behavior in C2C e-commerce with antecedents of depth of review in Indonesia.

This research analyzes the impact of a regional brand ambassador and social media advertising on the brand trust and brand loyalty of Lazada, an online marketplace in Indonesia, directly and indirectly. The statistical technique is SEM-PLS to analyze 100 data using convenience sampling. The results show that social media advertising impacts brand trust directly and indirectly, and only brand trust impacts brand loyalty, while the regional brand ambassador does not impact brand trust or brand loyalty directly and indirectly. It implies that Lazada needs to do in-depth research to analyze the right brand ambassador that suits customers' preferences and produces more engaging advertising content to increase brand trust and build brand loyalty.

The primary objective of this article is to present the findings of an experimental study on the use of a human-like “naturalistic” avatar (of both genders) for information presentations. The primary goal is to investigate how users' frame of mind, purchasing behavior, and satisfaction are affected by being presented with information by a naturalistic avatar that lacks expressive capabilities. Two different types of information presentations were developed and empirically tested on 48 participants, namely: (i) two dimensional static graphical and textual information presentation and (ii) non-expressive naturalistic avatar. For this comparative research study, a simplified version of the user experience model that was used in our earlier research (the EUX-DM) was selected to serve as the measurement model. Participants' perceived values of the measured qualities were found to be independent of both their own and the naturalistic avatar's gender, and the non-expressive avatar had a positive effect and a stronger encouragement on participants' intention to purchase, usage attitude, and satisfaction than other types of information presentations.