This paper aims to explore the intentions to use FinTech and its important role in the banking industry in Jordan. Accordingly, this study analyzes the nature of the relationship between intention to use financial technology and each of: Processing Unit (PU) perceived usefulness, social impact (SI), customer’s trust (TRU) and perceived ease of use (PEU). Previous research related to financial technology is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success. Therefore, the main contribution of this research is to fill the gap in previous research related to financial technology that is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success. Results show a positive relation between intention to use financial technology and Processing Unit (PU), social impact (SI), customer’s trust (TRU) and perceived ease of use (PEU). The main contribution of this research is to fill the gap in previous research related to financial technology that is still under development and which is still being researched by providing an alternative approach to understanding how different business levels have stimulated the emergence of innovation-focused fintech companies, and what are the motives of success.

The purpose of this study is to look into Jordanian customers' purchasing habits in regard to electronic commerce. The goal of this research is to investigate the impact of social media on electronic commerce trust and purchasing behavior. Trust's impact on social commerce was also investigated. Furthermore, the influence of social commerce on electronic commerce purchasing behavior has been studied in greater depth. This study proposed a conceptual model, which was empirically tested with a survey of 150 Jordanians. The study's findings stated that social media and social commerce had a significant impact on Jordanians' purchasing behavior toward e-commerce. Besides that, trust has a significant impact on social commerce. Furthermore, social commerce influences e-commerce purchasing behavior. Because the study was limited to Jordan, one of the primary limitations of this study is that the results cannot be generalized. Similar studies in other countries are needed to either support or refute our findings.