Growing Science » Tags cloud » Brand Equity
Authors: Hamed Abbasi, Hamid Reza Abbasi, Mahsan Hajirasouliha, Ashkan Faraji
Keywords: Accountable marketing, Brand equity, CRM, Proactive marketing, Reactive marketing
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 4 | Views: 2263 | Reviews: 0
Authors: Hamid Reza Saeednia, Parinaz Masoumi
Keywords: Brand equity, Brand loyalty, Trust
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 3 | Views: 2300 | Reviews: 0
Authors: Hosseinali Aziziha, Reza Tahermanesh, Mahsan Hajirasouliha, Ashkan Faraji, Seyed Shahab Mousavi
Keywords: Banking industry, Brand equity, Brand loyalty, Electronic banking
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 3 | Views: 2442 | Reviews: 0
Authors: Prasetyo Matak Aji, Vanessa Nadhila, Lim Sanny
DOI: 10.5267/j.ijdns.2020.3.002
Keywords: Social Media Marketing, Brand Equity, e-WOM, Purchase Intention
Journal: IJDS | Year: 2020 | Volume: 4 | Issue: 2 | Views: 34692 | Reviews: 0
Authors: Hosseinali Aziziha, Ashkan Faraji, Ali Khodsetan, Seyed Shahab Mousavi, Elham Agha Alikhani
Keywords: Brand equity, Emotional intelligence, Telecommunication industry
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 2 | Views: 2329 | Reviews: 0
Authors: Behnam Ghorbanifard, Hosseinali Aziziha, Seyed Alireza Hosseini Tabatabaee, Shahram Hasheminia, Seyed Shahab Mousavi
DOI: 10.5267/j.msl.2013.11.028
Keywords: Brand associate, Brand awareness, Brand equity, Perception quality, Tourism Industry
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 1 | Views: 1990 | Reviews: 0
Authors: Maryam Jahandoost, Solmaz Bahrami
Keywords: Brand, Brand Equity, Iranian cultural factors, Philpa System Co., Strategic brand management
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 12 | Views: 1703 | Reviews: 0
Authors: Abbas Ataheryan, Masoumeh Sadat Abtahi, Ahmad Rahchamani
DOI: 10.5267/j.msl.2013.08.032
Keywords: Financial promotion, Brand equity, Marketing expenses, Perception quality
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 9 | Views: 1981 | Reviews: 0
Authors: Maryam Nadernezhad, Younos Vakilalroaia
Keywords: Brand awareness, Brand compatibility, Brand equity, Brand loyalty, Perceived quality
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 8 | Views: 3830 | Reviews: 0
Authors: Bahman Dehestani, Nadereh Sadat Najafi Zadeh, Iraj Noori
Keywords: Advertisement intensity, Brand awareness, Brand equity, Brand loyalty
Journal: MSL | Year: 2013 | Volume: 3 | Issue: 7 | Views: 4122 | Reviews: 0
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