This paper focuses on the impact of fear emotion upon technology adoption by educators and students during Covid-19 pandemic. Mobile learning (m-learning) has been applied as the educational social platform within higher education institutes, public as well as private. The research hypotheses were associated with the Covid-19 influence on m-learning adoption with the rise of the coronavirus increasing types of fear. Such fears include fear caused by the education failure, family lockdown, and loss of social relationships. Teachers and students are mostly fearful of these aspects of the situation. An integrated model was established within the research, using theoretical models; the Planned Behavior theory, the Technology Acceptance Model, and the Expectation-Confirmation Model. The proposed integrated model (using PLS-SEM software) was analyzed using an online survey data, with 420 respondents from Zayed University, UAE. The findings indicated that attitude was the best predictor for using the m-learning system, followed by continuous intention, expectation confirmation, perceived usefulness, ease-of-use, perceived fear, behavioral control, and satisfaction. According to the research, during the coronavirus pandemic, if the m-learning system is adopted for educational reasons, the learning and teaching outcome proves quite promising. Yet there is a fear of the family being stressed, or of loss of friends, and also a fear of the results of future schooling. It is therefore necessary to assess the students efficiently during this pandemic so that the situation can be managed emotionally.

Extension of product’s useful life through product recovery options can help to reduce the consumption of natural resource and environmental pollution. Remanufacturing operation is considered as the most suitable product recovery option for automotive parts. The objective of this paper is to identify the barriers and the critical success factors in automotive engine remanufacturing. A case study is carried out in an automotive engine remanufacturing plant, situated in the south-western part of India. In this case study, the strategic, tactical and operational characteristics of the remanufacturing process are explored, what are the barriers they have faced while remanufacturing and to overcome those barriers, what strategies they have adopted are also analyzed. A fuzzy technique for order performance by similarity to ideal solutions (TOPSIS) is used to identify the critical success factor to overcome the roadblocks of remanufacturing. As this study is directed by the experts’ opinion from the remanufacturing plant which proves its practical implication. This case study is also useful for the other OEM remanufacturers in India.

Many researchers focused on economic production quantity (EPQ) model for deteriorating items with rework of defective items in a single production run. Few of them proposed the model for multi-production inventory model under the assumptions (i) all the defective items can be reproduced as serviceable items and (ii) all the deteriorating items can be detached from the inventory through screening process. However, in real life manufacturing systems, due to controllable or uncontrollable factors, the defective items may not be reproduced as serviceable items and hence the generation of scrap (disposable) items is potential. It is possible that the internally deteriorating items like fruits, vegetables, eggs, pharmaceutical drugs, etc. pass on to customers which will make negative impact on corporate image in the global market. This paper presents a multi-production run inventory model for deteriorating items with scrap, defective items, failure rework and penalty cost for selling the deteriorating items to customers under finite planning horizon. Our objective is to determine the optimal production run, optimal finite planning horizon by minimizing the total cost of the system. A solution procedure with an algorithm is proposed and a numerical example is provided to demonstrate the applicability of the model. Finally, sensitivity analysis is provided to provide managerial phenomena of the system.

The purpose of this study is to analyze the effect of customization purchase intention of Smartphones, entertainment, interaction, social media marketing, trendiness, and Word-of-Mouth on purchase intention of Smartphones. The study uses a quantitative method by distributing online questionnaires to 217 consumers in Banten Indonesia and the method of distributing questionnaires is a snowball sampling system. Data processing and testing of hypotheses and models in this study are based on Structural Equation Modeling (SEM). The research has benefits in increasing knowledge and information for companies about the importance of brand awareness through increasing influencing factors such as social media marketing and word of mouth. Based on the results of SmartPLS analysis, Interaction, Word-of-Mouth, Social media marketing, Entertainment and Trendiness have insignificant effects on purchase intentions of Smartphones while Customization has significant effects on purchase intentions of Smartphones during.

Customers are financial and intellectual capital of the firm and its survival and success depend on the attitude and firm performance to its customers. The goal of this article is to study customer satisfaction in Bonny Chow National Distribution Company and offering a model to evaluate customer satisfaction and also to study strength and weakness to improve and facilitate the defects. This study is descriptive, because it collects data and analyzes hypothesis based on expert survey. The questionnaire used in this paper has 10 questions on measure customer satisfaction. The results show that responders were satisfied with the visitors and delivery personnel and they were dissatisfied with the firm. In other words hypothesis 1 and 2 were accepted and hypothesis 3 was rejected.

The development of technology and information has influenced people's lifestyles in making purchases from conventional to online shopping. Research on online marketing has become an interest in academics and practitioners in recent years. Measurement for e-service quality in this study will be reconstructed based on a review on previous conceptual and empirical literature. The purpose of this research is to build customer e-service through the reconstruction of e-service quality dimensions. The research uses cross-section data with geographically dispersed location of users of online travel services in the region of Indonesia. Model testing is performed using structural equation modeling with a sample count of 262 respondents. The analysis results show that the efficiency and incentive dimensions meet the creation of the e-service quality construct.

Fashion and Apparel Supply Chains work in a very fast-changing environment and always demand better quality, higher availability of products, broader assortments and shorter delivery times. An efficient Supply Chain Management can make a difference between success and failure in the market. In this context, the main purposes of the presented work are: (i) to define the physical and informative flows, together with connected cost and revenue items, which characterize a Fashion Supply Chain working with a wide network of direct-operated or franchising mono-brand stores and (ii) to optimize Supply Chain performances through a responsive approach which, during the sales season, analyses actual market demand and adjusts operations plans accordingly. The framework aims at becoming a decision support system for the optimization of the performances of a process that starts from the development of the collection by the Styling Office and ends with the withdrawal of unsold items from the stores. In order to analyze the performances under different scenarios, a set of Key Performance indicators, partially selected from the SCOR Model, is defined.

This study aims to explore the impact of satisfaction and trust on stickiness to Facebook. Also, it proposed that hedonic value, emotional value, and social value act as critical antecedents to Facebook stickiness. A quantitative methodology is used to examine the research questions. The research model was tested with data from 511 university students and five academic professors using an online survey. The proposed hypotheses were tested using regression analysis. Furthermore, Data were collected from targeted participants with Facebook experience, among the 511 participants, 353 were females (69.1%), and 158 were males (30.9%). The SEM analysis showed that satisfaction positively and significantly did affect stickiness, where trust did not. Also, results showed while hedonic value affected satisfaction, it did not impact trust. Hence, the results confirmed that hedonic value served as important value concerns for Facebook users. Nevertheless, the study found that both emotional value and social value impacted satisfaction and trust. The current research has enriched the existing study in the fields of customers’ satisfaction and trust on stickiness to Facebook. Moreover, this research is one of the earliest studies that proved that customer value creation serves as an important driving factor for customer satisfaction to generate stickiness to SNS. This study’s results help policymakers and designers of SNS to understand what value factors affect users’ stickiness to Facebook. Their marketing plans and decisions can be accordingly adjusted. This study suggests that marketers need to pay full attention to social value by adding more interactive features such as comments, likes, and shares in order to build social image and increase one’s social influence.

Marketing capabilities such as advertising and distribution, in the past, were considered as an intermediate level marketing activities but our focus in this study is on higher potentials of marketing, innovation and branding. The primary objective of this study is to investigate the effect of marketing capabilities on the market of small and medium enterprises in the province of Isfahan, Iran. The research consisted of small and medium enterprises in the industrial towns of the province of Esfahan using random sampling technique to gather the necessary data. Out of the 62 industrial parks and industrial zones in the province, there were 4,326 industrial units, which were active and the study distributes 384 questionnaires and managed to collect 308 properly filled ones. Using some statistical tests, the study has confirmed that innovation and branding influence positively on SMEs in this province.

This paper presents an empirical investigation on urban planning and development of a region located between Galugah to Noor in province of Sari located in north region of Iran. The study uses structural-functional approach as a strategic method for organizing space, at different levels and scales. To examine the descriptive analysis of demographic, social and physical environmental variables are studied. The validity of the models are accomplished using various techniques such as the Shannon entropy, Holdern, standardized scores, Williamson, HDI, and Spearman correlation coefficients. The results indicate that there was a weak correlation between HDI index and population of different regions. The study presents some useful comments and suggestions for development of the city.