How to cite this paper
Moghaddam, B & Armat, P. (2015). A study on effect of innovation and branding on performance of small and medium enterprises.Management Science Letters , 5(3), 245-250.
Refrences
Erevelles, S., Stevenson, T. H., Srinivasan, S., & Fukawa, N. (2008). An analysis of B2B ingredient co-branding relationships. Industrial Marketing Management, 37(8), 940-952.
Fullerton, R. A., & Punj, G. (2004). Repercussions of promoting an ideology of consumption: consumer misbehavior. Journal of Business Research, 57(11), 1239-1249.
Griffith, D. A., Yalcinkaya, G., & Calantone, R. J. (2010). Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?. Journal of World Business,45(3), 217-227.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson Education.
Mariadoss, B. J., Tansuhaj, P. S., & Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms. Industrial Marketing Management, 40(8), 1305-1318.
Melitz, M. J. (2003). The impact of trade on intra?industry reallocations and aggregate industry productivity. Econometrica, 71(6), 1695-1725.
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375.
Nath, P., Nachiappan, S., & Ramanathan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view. Industrial Marketing Management, 39(2), 317-329.
O & apos; Cass, A., & Weerawardena, J. (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39(4), 571-581.
Taleghani, M., Gilaninia, S., & Mousavian, S. J. (2011). The Role of Relationship Marketing in Customer Orientation Process in the Banking Industry with focus on Loyalty. Internatiojnal journal of business and social science, 2(19), 155-166.
Pourmand, F., Hadjikhani, A., & Thilenius, P. (2010). The direct and indirect political effect on Swedish SMEs business relationships and performance, Journal of Management, Department of Business Studies Uppsala University, Sweden.
Solomon, M. R. (2004). Consumer Behavior, Buying, Having and Being. Pearson Prentice Hall. 6th Ed.
Theodosiou, M., Kehagias, J., & Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Industrial Marketing Management, 41(7), 1058-1070.
Wang, C. L. (2007). Guanxi vs. relationship marketing: Exploring underlying differences. Industrial Marketing Management, 36(1), 81-86.
Fullerton, R. A., & Punj, G. (2004). Repercussions of promoting an ideology of consumption: consumer misbehavior. Journal of Business Research, 57(11), 1239-1249.
Griffith, D. A., Yalcinkaya, G., & Calantone, R. J. (2010). Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?. Journal of World Business,45(3), 217-227.
Kotler, P., & Armstrong, G. (2010). Principles of marketing. Pearson Education.
Mariadoss, B. J., Tansuhaj, P. S., & Mouri, N. (2011). Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms. Industrial Marketing Management, 40(8), 1305-1318.
Melitz, M. J. (2003). The impact of trade on intra?industry reallocations and aggregate industry productivity. Econometrica, 71(6), 1695-1725.
Merrilees, B., Rundle-Thiele, S., & Lye, A. (2011). Marketing capabilities: Antecedents and implications for B2B SME performance. Industrial Marketing Management, 40(3), 368-375.
Nath, P., Nachiappan, S., & Ramanathan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view. Industrial Marketing Management, 39(2), 317-329.
O & apos; Cass, A., & Weerawardena, J. (2010). The effects of perceived industry competitive intensity and marketing-related capabilities: Drivers of superior brand performance. Industrial Marketing Management, 39(4), 571-581.
Taleghani, M., Gilaninia, S., & Mousavian, S. J. (2011). The Role of Relationship Marketing in Customer Orientation Process in the Banking Industry with focus on Loyalty. Internatiojnal journal of business and social science, 2(19), 155-166.
Pourmand, F., Hadjikhani, A., & Thilenius, P. (2010). The direct and indirect political effect on Swedish SMEs business relationships and performance, Journal of Management, Department of Business Studies Uppsala University, Sweden.
Solomon, M. R. (2004). Consumer Behavior, Buying, Having and Being. Pearson Prentice Hall. 6th Ed.
Theodosiou, M., Kehagias, J., & Katsikea, E. (2012). Strategic orientations, marketing capabilities and firm performance: An empirical investigation in the context of frontline managers in service organizations. Industrial Marketing Management, 41(7), 1058-1070.
Wang, C. L. (2007). Guanxi vs. relationship marketing: Exploring underlying differences. Industrial Marketing Management, 36(1), 81-86.