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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 15501 | Reviews: 0
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DOI: 10.5267/j.uscm.2023.2.013
Keywords: Brand Coolness, Brand Experience, Brand Identification, Brand Equity, Millennial Consumers
Journal: USCM | Year: 2023 | Volume: 11 | Issue: 2 | Views: 1111 | Reviews: 0
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Keywords: Competitive advantage, Innovation, Natural environment strategy, Palm oil industry
Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1186 | Reviews: 0
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DOI: 10.5267/j.uscm.2023.2.012
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Keywords: Customer exit, Service failure, Service recovery failure, Price problems, Customer dissatisfaction, Social word-of-mouth
Journal: MSL | Year: 2021 | Volume: 11 | Issue: 2 | Views: 1102 | Reviews: 0
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DOI: 10.5267/j.uscm.2023.2.011
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DOI: 10.5267/j.uscm.2023.2.010
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Journal: USCM | Year: 2023 | Volume: 11 | Issue: 2 | Views: 637 | Reviews: 0
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