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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Determinants of the electronic distribution of services to tourism organizations in the Kingdom of Saudi Arabia Pages 807-812 Right click to download the paper Download PDF

Authors: Nabil Mohemmed AL-Hazmi

DOI: 10.5267/j.msl.2020.10.023

Keywords: Electronic Distribution, Distribution channels, Tourism Organizations, Tourism Services

Abstract:
This study aims to determine the determinants of the electronic distribution of services for tourism and travel organizations in the Kingdom of Saudi Arabia. The study uses some descriptive analytical approach in achieving its goals and testing its hypotheses. The study found that there are a set of determinants that stand for the distribution of services of tourist organizations, the most important of which is the weakness of communication and software networks as well as the lack of qualified human resources to manage distribution channels. The study recommends the need to develop communication networks and train human resources to manage electronic distribution channels.
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Journal: MSL | Year: 2021 | Volume: 11 | Issue: 3 | Views: 933 | Reviews: 0

 
2.

The impact of information technology on the design of distribution channels Pages 505-512 Right click to download the paper Download PDF

Authors: Nabil Mohemmed Al-Hazmi

DOI: 10.5267/j.uscm.2020.4.002

Keywords: Distribution channels, Information technology, Tourism services, Tourism organizations

Abstract:
The study aims to identify the impact of information technology on the distribution of services of tourist institutions in the city of Al-Kharj in the Kingdom of Saudi Arabia. The survey was concentrated on a number of institutions represented in hotels, restaurants and travel and tourism agencies. The results indicate that the information technology had no meaningful effect on the distribution of tourism services in Al-Kharj. A set of recommendations was also presented to tourism organizations represented in the image of using social media to distribute tourism services as well as using and activating the websites of tourist institutions themselves when making reservations for their services and the necessity of activating and using electronic payment methods.
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Journal: USCM | Year: 2020 | Volume: 8 | Issue: 3 | Views: 2224 | Reviews: 0

 
3.

The role of entry into regional markets in fulfilling brand promise Pages 2503-2508 Right click to download the paper Download PDF

Authors: Ali Ghasemi, Abdolhamid Hajipoor Shoshtari

Keywords: Customer satisfaction, Distribution channels, Export, Organizational capabilities

Abstract:
This paper presents an empirical investigation to study the role of entry into regional markets in fulfilling brand promise. The study designs two questionnaires, one for measuring brand promise and the other for measuring export capabilities, in Likert scale and distributes it among 250 randomly selected producers who were involved in production and development of various products in city of Esfahan, Iran. Cronbach alphas were calculated for brand promise and export capabilities as 0.856 and 0.812, respectively. Using structural equation modeling, the study has detected seven factors including product development, public advocacy, strategic orientation, customer satisfaction, competitive pressures, organizational capabilities and distribution strategies.
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Journal: MSL | Year: 2014 | Volume: 4 | Issue: 12 | Views: 1968 | Reviews: 0

 
4.

Ranking important factors influencing organizational strategy in selecting distribution channels with the approach of FMCDM Pages 253-263 Right click to download the paper Download PDF

Authors: Nima Soltanmohammad, Mahmoud Modiri, Kyamars Fathi Hafashjani

Keywords: Distribution channels, FDAHP, FMCDM, FTOPSIS, Fuzzy sets, Marketing strategy

Abstract:
Marketing the network of organizations, including manufacturers, wholesalers, and retailers, that distributes goods or services to consumers is one of the most important decisions for marketing managers and producers. In this study, we identify and prioritize the factors, which affect marketing strategy in selecting distribution channels by using fuzzy multiple criteria decision-making (FMCDM). The proposed study uses Fuzzy Delphi Analytic Hierarchy Process to determine the weights of the criteria by decision makers and marketing strategies is ranked by Fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Finally, the case study within a Kaleh Company (Dairy products) is performed and the results indicate that the “diversifying product” is the most important marketing strategies considered by experts.
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Journal: USCM | Year: 2013 | Volume: 1 | Issue: 4 | Views: 2524 | Reviews: 0

 

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