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Altwaijri, A. (2025). Corporate social responsibility and its role in the impact of marketing tools on strategic marketing , Pages:367-374 Ahmad Saleh Altwaijri Right click to download the paper PDF (650K).Journal of Project Management, 10(2), 367-374.
Refrences
Abubakar, H. A. (2021). Customer relationship management: A strategic marketing impetus for shopping malls in FCT-Abuja Nigeria. Journal of Global Economics and Business, 2(6), 165-181.
Bahta, D., Yun, J., Islam, M. R., & Ashfaq, M. (2021). Corporate social responsibility, innovation capability and firm performance: Evidence from SME. Social Responsibility Journal, 17(6), 840-860.
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173–1182.
Benyoussef, Z., A., & Zaiem, I. (2017). Service orientation as a strategic marketing tool: the moderating effect of business sector. Competitiveness Review: An International Business Journal, 27(1), 40-61.
Brown, R. S. (2009). Franchising as a strategic marketing plan for small entrepreneurs: A test case of the real estate brokerage industry. Academy of Entrepreneurship Journal, 15(2), 81.
Cant, M. C., & Meyer, A. (2012). Loyalty cards: Strategic marketing tool or wasted marketing effort. Corporate Ownership & Control, 10(1), 187-193.
de Sousa, I. C. A., Lima, K. M. O., Marques, R. P. M., Castro, C. S., & Junqueira, L. D. M. (2020). Marketing strategies planning: Event as marketing strategy in a commercial center case study. Applied Tourism, 5(1), 16-26.
Dunn, K., & Harness, D. (2018). Communicating corporate social responsibility in a social world: The effects of company-generated and user-generated social media content on CSR attributions and scepticism. Journal of marketing management, 34(17-18), 1503-1529.
Fernando, R., Turangan, K. P., Suphangat, F. M., & Kembau, A. S. (2024). Implementation of augmented reality technology for marketing strategies and user experience in retail SME Indonesia. Journal of Management: Small and Medium Enterprises (Smes), 17(2), 797-815.
Gallardo-Vázquez, D., Valdez-Juárez, L. E., & Castuera-Díaz, Á. M. (2019). Corporate social responsibility as an antecedent of innovation, reputation, performance, and competitive success: A multiple mediation analysis. Sustainability, 11(20), 5614.
García‐Piqueres, G., & García‐Ramos, R. (2020). Is the corporate social responsibility–innovation link homogeneous?: Looking for sustainable innovation in the Spanish context. Corporate Social Responsibility and Environmental Management, 27(2), 803-814.
González-Ramos, M. I., Guadamillas, F., & Donate, M. J. (2023). The relationship between knowledge management strategies and corporate social responsibility: Effects on innovation capabilities. Technological Forecasting and Social Change, 188, 122287.
Guerola-Navarro, V., Gil-Gomez, H., Oltra-Badenes, R., & Soto-Acosta, P. (2024). Customer relationship management and its impact on entrepreneurial marketing: A literature review. International Entrepreneurship and Management Journal, 20(2), 507-547.
Hansjee, K., Varachia, Z., & Cerbone, D. (2024). The use of selected social media platforms by South African-listed companies for stakeholder engagement. The African Journal of Information Systems, 16(3), 184-206.
Hermanto, B., Romly, A., Sukoco, I., & Purnomo, M. (2022). The effect of supply chain corporate social responsibility (CSR) program on small business innovation through entrepreneurial orientation. Uncertain Supply Chain Management, 10(3), 779-788.
Ibrahim, Z. A., & Anuar, F. I. (2024). Trust as mediating effect on the factors of technology adoption in hotels. Journal of Tourism, Hospitality and Culinary Arts, 16(1), 763-780.
Jaakkola, M., Möller, K., Parvinen, P., Evanschitzky, H., & Mühlbacher, H. (2010). Strategic marketing and business performance: A study in three European ‘engineering countries’. Industrial Marketing Management, 39(8), 1300-1310.
Jahan, T., Jahan, A., Pallavi, M., Alekhya, M., & Lakshmi, M. S. (2024). A study on importance of branding and its effects on products in business. International Research Journal on Advanced Engineering and Management (IRJAEM), 2(04), 656-661.
Jaisal, M. K., & Singh, S. (2024). Social media strategies in digital marketing influencing modern-day consumers. Sampreshan, ISSN: 2347-2979 UGC CARE Group 1, 17(2), 806-814.
Ji, H., Xu, G., Zhou, Y., & Miao, Z. (2019). The impact of corporate social responsibility on firms’ innovation in China: the role of institutional support. Sustainability, 11(22), 6369.
Judd, C. M., Yzerbyt, V. Y., & Muller, D. (2014). Mediation and moderation. Handbook of research methods in social and personality psychology, 2, 653-676.
Kadiri, S. S. (2024). Assessing the effects of consumer sales promotion and consumer buying behaviour in the telecommunication industry of Nigeria. British Journal of Marketing Studies, 12(1), 28-45.
Kellezi, J. (2014). Trade shows: A strategic marketing tool for global competition. Procedia Economics and Finance, 9, 466-471.
Kospay, D. (2023). The efficacy of SEO as a strategic marketing tool for brand promotion and product advertising. International Journal of Informatics and Applied Mathematics, 7(1), 73-85.
Lee, G., Morrison, A. M., & O’Leary, J. T. (2006). The economic value portfolio matrix: A target market selection tool for destination marketing organizations. Tourism Management, 27(4), 576-588.
Lin, R. J., Chen, R. H., & Kuan‐Shun Chiu, K. (2010). Customer relationship management and innovation capability: an empirical study. Industrial Management & data Systems, 110(1), 111-133.
Milichovský, F., & Šimberová, I. (2015). Marketing effectiveness: Metrics for effective strategic marketing. Engineering economics, 26(2), 211-219.
Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic management journal, 30(8), 909-920.
Musairah, S. K. (2015). Mediation and moderation analysis from the perspective of behavioral science. Jurnal Intelek, 10(1), 1-11.
Narver, J. C., & Slater, S. F. (1990). The effect of market orientation on business profitability. Journal of Marketing, 54, 20-35.
Nasr, A. K., Rashidirad, M., Yoganathan, V., & Sadaghiani, A. S. (2022). CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis. Information Systems Frontiers, 26(3), 987-1004.
Norris, D., & Ciesielska, M. (2019). Towards a framework for innovation orientation within business and management studies: A systematic review and paths for future research. Journal of Organizational Change Management, 32(1), 123-144.
Nzuva, S. M. (2021). Celebrity endorsement: Is it still useful as a strategic marketing tool? A focus on medium and large-size enterprises. International Journal of Economics and Management Studies, 8(5), 78-91.
Odoom, R., & Mensah, P. (2019). Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities. Management Research Review, 42(1), 155-171.
Okeji, I. F. (2015). Customer relationship management as a strategic marketing tool in the Nigerian Banking Sector. Abuja Journal of Business and Management, 1(1), 100-109.
Shahab, H., Shahzad, F., & Yasin, G. (2022). Virtual reality as a marketing tool to drive consumer decision-making. Pakistan Journal of Social Research, 4(1), 664-677.
Susano, A. (2024). The Role of Digital Literacy in Optimizing Social Media for MSMEs in the Digital Economy Era. Jurnal Kabar Masyarakat, 2(3), 167-175.
Susyanti, D. W., Latianingsih, N., Syarweni, N., & Sofia, M. (2024). Communication strategy to improve the competitiveness of MSMEs in tourism villages in Bogor Regency. KnE Social Sciences, 181-188.
Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441-461.
Trad, N., & Al Dabbagh, M. A. (2020). Use of social media as an effective marketing tool for fashion startups in Saudi Arabia. Open Journal of Social Sciences, 8(11), 319.
Ubius, U., & Alas, R. (2012). The impact of corporate social responsibility on the innovation climate. Engineering Economics, 23(3), 310-318.
Venter, P., & Jansen van Rensburg, M. (2014). The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences, 17(4), 440-456.
Vladimirov, Z. (2024). A new approach for clustering domestic tourists visiting heritage sites in the city of Shumen (Bulgaria). Revue Européenne d’Économie et Management des Services, 16, 123-166.
Wang, W., Zhao, X. Z., Chen, F. W., Wu, C. H., Tsai, S., & Wang, J. (2019). The effect of corporate social responsibility and public attention on innovation performance: Evidence from high-polluting industries. International journal of environmental research and public health, 16(20), 3939.
Wu, A. D., & Zumbo, B. D. (2008). Understanding and using mediators and moderators. Social Indicators Research, 87, 367-392.
Yang, J., Basile, K., & Letourneau, O. (2020). The impact of social media platform selection on effectively communicating about corporate social responsibility. Journal of Marketing Communications, 26(1), 65-87.
Yang, Q., & Hu, Z. H. (2015). A relationship study on marketing strategy management towards customer relationship management and perceived value. Acta Oeconomica, 65(s2), 173-185.
Zamani, F. E., Silmi, F. E., & Saputra, Y. (2024). The Role of Social Media in Sharia Retail Business in Indonesia. Journal of Islamic Accounting and Finance, 1(1), 47-55.
Zhang, K., Liu, H., Li, Y., & Wu, X. (2024). Effects of social media usage on exploratory innovation, exploitative innovation and organizational agility: The moderating role of learning goal orientation. Internet Research, 34(2), 398-425.
Bahta, D., Yun, J., Islam, M. R., & Ashfaq, M. (2021). Corporate social responsibility, innovation capability and firm performance: Evidence from SME. Social Responsibility Journal, 17(6), 840-860.
Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51, 1173–1182.
Benyoussef, Z., A., & Zaiem, I. (2017). Service orientation as a strategic marketing tool: the moderating effect of business sector. Competitiveness Review: An International Business Journal, 27(1), 40-61.
Brown, R. S. (2009). Franchising as a strategic marketing plan for small entrepreneurs: A test case of the real estate brokerage industry. Academy of Entrepreneurship Journal, 15(2), 81.
Cant, M. C., & Meyer, A. (2012). Loyalty cards: Strategic marketing tool or wasted marketing effort. Corporate Ownership & Control, 10(1), 187-193.
de Sousa, I. C. A., Lima, K. M. O., Marques, R. P. M., Castro, C. S., & Junqueira, L. D. M. (2020). Marketing strategies planning: Event as marketing strategy in a commercial center case study. Applied Tourism, 5(1), 16-26.
Dunn, K., & Harness, D. (2018). Communicating corporate social responsibility in a social world: The effects of company-generated and user-generated social media content on CSR attributions and scepticism. Journal of marketing management, 34(17-18), 1503-1529.
Fernando, R., Turangan, K. P., Suphangat, F. M., & Kembau, A. S. (2024). Implementation of augmented reality technology for marketing strategies and user experience in retail SME Indonesia. Journal of Management: Small and Medium Enterprises (Smes), 17(2), 797-815.
Gallardo-Vázquez, D., Valdez-Juárez, L. E., & Castuera-Díaz, Á. M. (2019). Corporate social responsibility as an antecedent of innovation, reputation, performance, and competitive success: A multiple mediation analysis. Sustainability, 11(20), 5614.
García‐Piqueres, G., & García‐Ramos, R. (2020). Is the corporate social responsibility–innovation link homogeneous?: Looking for sustainable innovation in the Spanish context. Corporate Social Responsibility and Environmental Management, 27(2), 803-814.
González-Ramos, M. I., Guadamillas, F., & Donate, M. J. (2023). The relationship between knowledge management strategies and corporate social responsibility: Effects on innovation capabilities. Technological Forecasting and Social Change, 188, 122287.
Guerola-Navarro, V., Gil-Gomez, H., Oltra-Badenes, R., & Soto-Acosta, P. (2024). Customer relationship management and its impact on entrepreneurial marketing: A literature review. International Entrepreneurship and Management Journal, 20(2), 507-547.
Hansjee, K., Varachia, Z., & Cerbone, D. (2024). The use of selected social media platforms by South African-listed companies for stakeholder engagement. The African Journal of Information Systems, 16(3), 184-206.
Hermanto, B., Romly, A., Sukoco, I., & Purnomo, M. (2022). The effect of supply chain corporate social responsibility (CSR) program on small business innovation through entrepreneurial orientation. Uncertain Supply Chain Management, 10(3), 779-788.
Ibrahim, Z. A., & Anuar, F. I. (2024). Trust as mediating effect on the factors of technology adoption in hotels. Journal of Tourism, Hospitality and Culinary Arts, 16(1), 763-780.
Jaakkola, M., Möller, K., Parvinen, P., Evanschitzky, H., & Mühlbacher, H. (2010). Strategic marketing and business performance: A study in three European ‘engineering countries’. Industrial Marketing Management, 39(8), 1300-1310.
Jahan, T., Jahan, A., Pallavi, M., Alekhya, M., & Lakshmi, M. S. (2024). A study on importance of branding and its effects on products in business. International Research Journal on Advanced Engineering and Management (IRJAEM), 2(04), 656-661.
Jaisal, M. K., & Singh, S. (2024). Social media strategies in digital marketing influencing modern-day consumers. Sampreshan, ISSN: 2347-2979 UGC CARE Group 1, 17(2), 806-814.
Ji, H., Xu, G., Zhou, Y., & Miao, Z. (2019). The impact of corporate social responsibility on firms’ innovation in China: the role of institutional support. Sustainability, 11(22), 6369.
Judd, C. M., Yzerbyt, V. Y., & Muller, D. (2014). Mediation and moderation. Handbook of research methods in social and personality psychology, 2, 653-676.
Kadiri, S. S. (2024). Assessing the effects of consumer sales promotion and consumer buying behaviour in the telecommunication industry of Nigeria. British Journal of Marketing Studies, 12(1), 28-45.
Kellezi, J. (2014). Trade shows: A strategic marketing tool for global competition. Procedia Economics and Finance, 9, 466-471.
Kospay, D. (2023). The efficacy of SEO as a strategic marketing tool for brand promotion and product advertising. International Journal of Informatics and Applied Mathematics, 7(1), 73-85.
Lee, G., Morrison, A. M., & O’Leary, J. T. (2006). The economic value portfolio matrix: A target market selection tool for destination marketing organizations. Tourism Management, 27(4), 576-588.
Lin, R. J., Chen, R. H., & Kuan‐Shun Chiu, K. (2010). Customer relationship management and innovation capability: an empirical study. Industrial Management & data Systems, 110(1), 111-133.
Milichovský, F., & Šimberová, I. (2015). Marketing effectiveness: Metrics for effective strategic marketing. Engineering economics, 26(2), 211-219.
Morgan, N. A., Vorhies, D. W., & Mason, C. H. (2009). Market orientation, marketing capabilities, and firm performance. Strategic management journal, 30(8), 909-920.
Musairah, S. K. (2015). Mediation and moderation analysis from the perspective of behavioral science. Jurnal Intelek, 10(1), 1-11.
Narver, J. C., & Slater, S. F. (1990). The effect of market orientation on business profitability. Journal of Marketing, 54, 20-35.
Nasr, A. K., Rashidirad, M., Yoganathan, V., & Sadaghiani, A. S. (2022). CSR marketing through social media and contextual effects on stakeholder engagement: a multinational cross-industry analysis. Information Systems Frontiers, 26(3), 987-1004.
Norris, D., & Ciesielska, M. (2019). Towards a framework for innovation orientation within business and management studies: A systematic review and paths for future research. Journal of Organizational Change Management, 32(1), 123-144.
Nzuva, S. M. (2021). Celebrity endorsement: Is it still useful as a strategic marketing tool? A focus on medium and large-size enterprises. International Journal of Economics and Management Studies, 8(5), 78-91.
Odoom, R., & Mensah, P. (2019). Brand orientation and brand performance in SMEs: The moderating effects of social media and innovation capabilities. Management Research Review, 42(1), 155-171.
Okeji, I. F. (2015). Customer relationship management as a strategic marketing tool in the Nigerian Banking Sector. Abuja Journal of Business and Management, 1(1), 100-109.
Shahab, H., Shahzad, F., & Yasin, G. (2022). Virtual reality as a marketing tool to drive consumer decision-making. Pakistan Journal of Social Research, 4(1), 664-677.
Susano, A. (2024). The Role of Digital Literacy in Optimizing Social Media for MSMEs in the Digital Economy Era. Jurnal Kabar Masyarakat, 2(3), 167-175.
Susyanti, D. W., Latianingsih, N., Syarweni, N., & Sofia, M. (2024). Communication strategy to improve the competitiveness of MSMEs in tourism villages in Bogor Regency. KnE Social Sciences, 181-188.
Tarsakoo, P., & Charoensukmongkol, P. (2020). Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand. Journal of Asia Business Studies, 14(4), 441-461.
Trad, N., & Al Dabbagh, M. A. (2020). Use of social media as an effective marketing tool for fashion startups in Saudi Arabia. Open Journal of Social Sciences, 8(11), 319.
Ubius, U., & Alas, R. (2012). The impact of corporate social responsibility on the innovation climate. Engineering Economics, 23(3), 310-318.
Venter, P., & Jansen van Rensburg, M. (2014). The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences, 17(4), 440-456.
Vladimirov, Z. (2024). A new approach for clustering domestic tourists visiting heritage sites in the city of Shumen (Bulgaria). Revue Européenne d’Économie et Management des Services, 16, 123-166.
Wang, W., Zhao, X. Z., Chen, F. W., Wu, C. H., Tsai, S., & Wang, J. (2019). The effect of corporate social responsibility and public attention on innovation performance: Evidence from high-polluting industries. International journal of environmental research and public health, 16(20), 3939.
Wu, A. D., & Zumbo, B. D. (2008). Understanding and using mediators and moderators. Social Indicators Research, 87, 367-392.
Yang, J., Basile, K., & Letourneau, O. (2020). The impact of social media platform selection on effectively communicating about corporate social responsibility. Journal of Marketing Communications, 26(1), 65-87.
Yang, Q., & Hu, Z. H. (2015). A relationship study on marketing strategy management towards customer relationship management and perceived value. Acta Oeconomica, 65(s2), 173-185.
Zamani, F. E., Silmi, F. E., & Saputra, Y. (2024). The Role of Social Media in Sharia Retail Business in Indonesia. Journal of Islamic Accounting and Finance, 1(1), 47-55.
Zhang, K., Liu, H., Li, Y., & Wu, X. (2024). Effects of social media usage on exploratory innovation, exploitative innovation and organizational agility: The moderating role of learning goal orientation. Internet Research, 34(2), 398-425.