How to cite this paper
Munawar, A., Mekaniwati, A., Bon, A & Sukartaatmadja, I. (2024). The mediating role of social media marketing effectiveness in the relationship between customer engagement and brand loyalty: A study of Amazon as a retail brand stor.International Journal of Data and Network Science, 8(4), 2367-2374.
Refrences
Abbas, J., Mahmood, S., Ali, H., Ali Raza, M., Ali, G., Aman, J., ... & Nurunnabi, M. (2019). The effects of corporate so-cial responsibility practices and environmental factors through a moderating role of social media marketing on sus-tainable performance of business firms. Sustainability, 11(12), 3434.
Alhakimi, W., & Mahmoud, M. (2020). The impact of market orientation on innovativeness: evidence from Yemeni SMEs. Asia Pacific Journal of Innovation and Entrepreneurship, 14(1), 47-59.
Ali, G. A., Hilman, H., & Gorondutse, A. H. (2020). Effect of entrepreneurial orientation, market orientation and total quality management on performance: Evidence from Saudi SMEs. Benchmarking: An International Journal, 27(4), 1503-1531.
Arief, M. Y., Berry, Y., Munawar, A., Usman, I., & Nugraha, N. A. (2020). Ensuring competitive and alliance formation intensity for continuous improvement in manufacturing sector of Indonesia: A better financial performance perspec-tive. International Journal of Innovation Creativity and Change, 11(6), 553-571.
Atkinson, L., & Rosenthal, S. (2014). Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advertising, 43(1), 33-45.
Chen, J., & Liu, L. (2018). Profiting from green innovation: The moderating effect of competitive strate-gy. Sustainability, 11(1), 15.
Costantini, V., Crespi, F., Marin, G., & Paglialunga, E. (2017). Eco-innovation, sustainable supply chains and environ-mental performance in European industries. Journal of cleaner production, 155, 141-154.
Danso, A., Adomako, S., Amankwah‐Amoah, J., Owusu‐Agyei, S., & Konadu, R. (2019). Environmental sustainability ori-entation, competitive strategy and financial performance. Business Strategy and the Environment, 28(5), 885-895.
Day, G. S., & Wensley, R. (1988). Assessing advantage: a framework for diagnosing competitive superiority. Journal of marketing, 52(2), 1-20.
Foerstl, K., Kähkönen, A. K., Blome, C., & Goellner, M. (2020). Supply market orientation: a dynamic capability of the purchasing and supply management function. Supply Chain Management: An International Journal, 26(1), 65-83.
Gelderman, C. J., Schijns, J., Lambrechts, W., & Vijgen, S. (2021). Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context. Business strategy and the environ-ment, 30(4), 2061-2076.
Göçer, A., & Sevil Oflaç, B. (2017). Understanding young consumers’ tendencies regarding eco-labelled products. Asia Pacific Journal of Marketing and Logistics, 29(1), 80-97.
Guo, Y., Wang, L., & Yang, Q. (2020). Do corporate environmental ethics influence firms’ green practice? The mediating role of green innovation and the moderating role of personal ties. Journal of cleaner production, 266, 122054.
Jeevandas, M. S., Nair, L. D., & Vivek, S. (2019). Impact of green marketing on consumer purchase intention and sustain-able development. International Journal of Innovative Technology and Exploring Engineering, 8(6), 165-169.
Jones, P., Clarke‐Hill, C., Comfort, D., & Hillier, D. (2008). Marketing and sustainability. Marketing intelligence & plan-ning, 26(2), 123-130.
Keszey, T. (2020). Environmental orientation, sustainable behaviour at the firm-market interface and perfor-mance. Journal of Cleaner Production, 243, 118524.
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of marketing, 69(2), 24-41.
Kumar, P., & Ghodeswar, B. (2015). Green marketing mix: A review of literature and direction for future re-search. International Journal of Asian Business and Information Management (IJABIM), 6(3), 42-59.
Lazer, W. (1969). Marketing's changing social relationships. Journal of Marketing, 33(1), 3-9.
Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green marketing and green psycholog-ical benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461.
Mekaniwati, A., Bon, A. T., Rainanto, B., & Lulaj, E. (2023). Sustainable Performance for Batik Small and Medium En-terprises Viewed from Dynamic Capabilities, Marketing Orientation and Green Marketing. Central European Man-agement Journal, 31(2), 639-652.
Murillo, A. B., Pimenta, M. L., Piato, É. L., & Hilletofth, P. (2021). Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry. Business Process Management Jour-nal, 27(3), 901-921.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Purba, J. H. V., Ratodi, M., Mulyana, M., Wahyoedi, S., Andriana, R., Shankar, K., & Nguyen, P. T. (2019). Prediction model in medical science and health care. Prediction Model in Medical Science and Health Care, 8(6S3).
Raharjo, K. (2019). The role of green management in creating sustainability performance on the small and medium enter-prises. Management of Environmental Quality: An International Journal, 30(3), 557-577.
Schulze, A., Townsend, J. D., & Talay, M. B. (2022). Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance. Industrial Marketing Management, 103, 198-214.
Sun, Y., Luo, B., Wang, S., & Fang, W. (2021). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?. Business Strategy and the Environment, 30(1), 694-704.
Taghvaee, S., & Talebi, K. (2023). Market orientation in uncertain environments: The enabling role of effectuation orien-tation in new product development. European Management Journal, 41(2), 323-335.
Tajeddini, K., & Ratten, V. (2020). The moderating effect of brand orientation on inter-firm market orientation and per-formance. Journal of strategic marketing, 28(3), 194-224.
Tjahjadi, B., Soewarno, N., Hariyati, H., Nafidah, L. N., Kustiningsih, N., & Nadyaningrum, V. (2020). The role of green innovation between green market orientation and business performance: Its implication for open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 173.
Udriyah, U., Tham, J., & Azam, S. J. M. S. L. (2019). The effects of market orientation and innovation on competitive ad-vantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428.
Alhakimi, W., & Mahmoud, M. (2020). The impact of market orientation on innovativeness: evidence from Yemeni SMEs. Asia Pacific Journal of Innovation and Entrepreneurship, 14(1), 47-59.
Ali, G. A., Hilman, H., & Gorondutse, A. H. (2020). Effect of entrepreneurial orientation, market orientation and total quality management on performance: Evidence from Saudi SMEs. Benchmarking: An International Journal, 27(4), 1503-1531.
Arief, M. Y., Berry, Y., Munawar, A., Usman, I., & Nugraha, N. A. (2020). Ensuring competitive and alliance formation intensity for continuous improvement in manufacturing sector of Indonesia: A better financial performance perspec-tive. International Journal of Innovation Creativity and Change, 11(6), 553-571.
Atkinson, L., & Rosenthal, S. (2014). Signaling the green sell: The influence of eco-label source, argument specificity, and product involvement on consumer trust. Journal of Advertising, 43(1), 33-45.
Chen, J., & Liu, L. (2018). Profiting from green innovation: The moderating effect of competitive strate-gy. Sustainability, 11(1), 15.
Costantini, V., Crespi, F., Marin, G., & Paglialunga, E. (2017). Eco-innovation, sustainable supply chains and environ-mental performance in European industries. Journal of cleaner production, 155, 141-154.
Danso, A., Adomako, S., Amankwah‐Amoah, J., Owusu‐Agyei, S., & Konadu, R. (2019). Environmental sustainability ori-entation, competitive strategy and financial performance. Business Strategy and the Environment, 28(5), 885-895.
Day, G. S., & Wensley, R. (1988). Assessing advantage: a framework for diagnosing competitive superiority. Journal of marketing, 52(2), 1-20.
Foerstl, K., Kähkönen, A. K., Blome, C., & Goellner, M. (2020). Supply market orientation: a dynamic capability of the purchasing and supply management function. Supply Chain Management: An International Journal, 26(1), 65-83.
Gelderman, C. J., Schijns, J., Lambrechts, W., & Vijgen, S. (2021). Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context. Business strategy and the environ-ment, 30(4), 2061-2076.
Göçer, A., & Sevil Oflaç, B. (2017). Understanding young consumers’ tendencies regarding eco-labelled products. Asia Pacific Journal of Marketing and Logistics, 29(1), 80-97.
Guo, Y., Wang, L., & Yang, Q. (2020). Do corporate environmental ethics influence firms’ green practice? The mediating role of green innovation and the moderating role of personal ties. Journal of cleaner production, 266, 122054.
Jeevandas, M. S., Nair, L. D., & Vivek, S. (2019). Impact of green marketing on consumer purchase intention and sustain-able development. International Journal of Innovative Technology and Exploring Engineering, 8(6), 165-169.
Jones, P., Clarke‐Hill, C., Comfort, D., & Hillier, D. (2008). Marketing and sustainability. Marketing intelligence & plan-ning, 26(2), 123-130.
Keszey, T. (2020). Environmental orientation, sustainable behaviour at the firm-market interface and perfor-mance. Journal of Cleaner Production, 243, 118524.
Kirca, A. H., Jayachandran, S., & Bearden, W. O. (2005). Market orientation: A meta-analytic review and assessment of its antecedents and impact on performance. Journal of marketing, 69(2), 24-41.
Kumar, P., & Ghodeswar, B. (2015). Green marketing mix: A review of literature and direction for future re-search. International Journal of Asian Business and Information Management (IJABIM), 6(3), 42-59.
Lazer, W. (1969). Marketing's changing social relationships. Journal of Marketing, 33(1), 3-9.
Liao, Y. K., Wu, W. Y., & Pham, T. T. (2020). Examining the moderating effects of green marketing and green psycholog-ical benefits on customers’ green attitude, value and purchase intention. Sustainability, 12(18), 7461.
Mekaniwati, A., Bon, A. T., Rainanto, B., & Lulaj, E. (2023). Sustainable Performance for Batik Small and Medium En-terprises Viewed from Dynamic Capabilities, Marketing Orientation and Green Marketing. Central European Man-agement Journal, 31(2), 639-652.
Murillo, A. B., Pimenta, M. L., Piato, É. L., & Hilletofth, P. (2021). Development of market-oriented strategies through cross-functional integration in the context of the food and beverage industry. Business Process Management Jour-nal, 27(3), 901-921.
Papadas, K. K., Avlonitis, G. J., Carrigan, M., & Piha, L. (2019). The interplay of strategic and internal green marketing orientation on competitive advantage. Journal of Business Research, 104, 632-643.
Purba, J. H. V., Ratodi, M., Mulyana, M., Wahyoedi, S., Andriana, R., Shankar, K., & Nguyen, P. T. (2019). Prediction model in medical science and health care. Prediction Model in Medical Science and Health Care, 8(6S3).
Raharjo, K. (2019). The role of green management in creating sustainability performance on the small and medium enter-prises. Management of Environmental Quality: An International Journal, 30(3), 557-577.
Schulze, A., Townsend, J. D., & Talay, M. B. (2022). Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance. Industrial Marketing Management, 103, 198-214.
Sun, Y., Luo, B., Wang, S., & Fang, W. (2021). What you see is meaningful: Does green advertising change the intentions of consumers to purchase eco‐labeled products?. Business Strategy and the Environment, 30(1), 694-704.
Taghvaee, S., & Talebi, K. (2023). Market orientation in uncertain environments: The enabling role of effectuation orien-tation in new product development. European Management Journal, 41(2), 323-335.
Tajeddini, K., & Ratten, V. (2020). The moderating effect of brand orientation on inter-firm market orientation and per-formance. Journal of strategic marketing, 28(3), 194-224.
Tjahjadi, B., Soewarno, N., Hariyati, H., Nafidah, L. N., Kustiningsih, N., & Nadyaningrum, V. (2020). The role of green innovation between green market orientation and business performance: Its implication for open innovation. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 173.
Udriyah, U., Tham, J., & Azam, S. J. M. S. L. (2019). The effects of market orientation and innovation on competitive ad-vantage and business performance of textile SMEs. Management Science Letters, 9(9), 1419-1428.