How to cite this paper
APA: Altwaijri, A. (2025). The effect of marketing 5.0 on marketing performance: The moderating effect of customer resources. Decision Science Letters, 14(1), 113-122.
Chicago/Turabian: Altwaijri, A. 2025. "The effect of marketing 5.0 on marketing performance: The moderating effect of customer resources." Decision Science Letters 14, no. 1 (2025): 113-122.
AMA: Altwaijri, A. The effect of marketing 5.0 on marketing performance: The moderating effect of customer resources. Decision Science Letters. 2025;14(1):113-122.
References
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Alam, S. S., Arumugam, V., Nor, N. G. M., Kaliappan, P. and Fang, L. S. (2013). Relationships between innovation capabilities, business performance, marketing performance and financial performance: A literature review. Business and Management Horizons, 1(1), 59-73.
Alanazi, T. M. (2022). Marketing 5.0: An empirical investigation of its perceived effect on marketing performance. Marketing i menedžment innovacij, 13(4), 55-64.
Alkobaisi, A. S., & Al Mubarak, M. (2024). The Impact of 5.0 Marketing on B2B Sustainability in the Energy Sector. Business Development via AI and Digitalization, 1, 453-470.
Amajuoyi, C. P., Nwobodo, L. K., & Adegbola, A. E. (2024). Utilizing predictive analytics to boost customer loyalty and drive business expansion. GSC Advanced Research and Reviews, 19(3), 191-202.
Astuti, R. D., Afiff, A. Z. & Balqiah, E. T. (2018). Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: an empirical analysis of fit. Pertanika Journal. Social. Science. & Humanities, 26, 39-54.
Bakator, M., Vukoja, M., & Manestar, D. (2023). Achieving competitiveness with marketing 5.0 in new business conditions. UTMS Journal of Economics, 14(1), 63-73.
Chong, W. K., Bian, D., & Zhang, N. (2016). E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship. Journal of Marketing Management, 32(1-2), 149-178.
Dutt, V. (2023). Marketing 5.0: The era of technology and the challenges faced by It. International Journal of Advances in Engineering and Management, 5(4), 1397-1411.
Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of relationship marketing and e-commerce in improving marketing performance of batik smes. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.
Frempong, J., Chai, J., Ampaw, E. M., Amofah, D. O., & Ansong, K. W. (2020). The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing. Journal of Cleaner Production, 248, 119228.
Gupta, S., Justy, T., Kamboj, S., Kumar, A., & Kristoffersen, E. (2021). Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 171, 120986.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of marketing science, 45, 312-335.
Hidayatullah, S., Firdiansjah, A., Patalo, R. G., & Waris, A. (2019). The effect of entrepreneurial marketing and competitive advantage on marketing performance. International Journal of Scientific and Technology Research, 8(10), 1297-1301.
Kartawinata, B. R., & Wardhana, A. (2013). Marketing strategies and their impact on marketing performance of Indonesian ship classification society. International Journal of Science and Research, 4(2), 69-74.
Kotler, P., Kartjaya, H., & Setiawan, I. (2021). Marketing 5.0 Technology for Humanity. John Wiley & Sons Inc., US: New Jersey.
Lamberti, L., & Noci, G. (2010). Marketing strategy and marketing performance measurement system: Exploring the relationship. European management journal, 28(2), 139-152.
Lies, J. (2021). Digital marketing: Incompatibilities between performance marketing and marketing creativity. Journal of Digital & Social Media Marketing, 8(4), 376-386.
Maria, X. (2023). Augmented reality marketing implementation in Greek SMEs-A SWOT Analysis. Business & Entrepreneurship Journal, 12(2), 1-7.
Muhajir, A. (2024). Predictive Analytics in Marketing: Contribution to Marketing Performance. Management Studies and Business Journal (PRODUCTIVITY), 1(3), 447-460.
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages. Journal of the academy of marketing science, 39, 252-269.
O'sullivan, D., & Abela, A. V. (2007). Marketing performance measurement ability and firm performance. Journal of marketing, 71(2), 79-93.
Prayuda, R. Z. (2024). Investigating the Role of Digital marketing, price perception, customer satisfaction and its impact on marketing performance. Journal of Industrial Engineering & Management Research, 5(2), 25-30.
Sun, Z., Li, Y., & Lou, X. (2022). The Impact of Customer Participation on Customer Value: Does Customer Resource and Regulatory Focus Matter?. Sustainability, 14(24), 16685.
Suryawijaya, T. W. E., & Aqmala, D. (2023). Transforming Consumer Experience Through The Application Of Augmented Optimization Marketing In Retail Marketing Strategy. Strategic Management Business Journal, 3(02), 211-224.
Zahara, Z., Ikhsan, Santi, I. N., & Farid. (2023). Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery. Cogent Business & Management, 10(2), 2204592.
Zheng, X., Lin, F., & Cai, X. (2021, January). Exploration of contextual marketing model based on mobile apps. In 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) (pp. 81-85). Atlantis Press.
Żyminkowska, K., Samala, N., & Gołąb-Andrzejak, E. (2019). Customer engagement consequences for firms. Journal of Emerging Trends in Marketing and Management, 1(1), 301-311.
Ajiga, D. I., Ndubuisi, N. L., Asuzu, O. F., Owolabi, O. R., Tubokirifuruar, T. S. and Adeleye, R. A. (2024). AI-driven predictive analytics in retail: a review of emerging trends and customer engagement strategies. International Journal of Management & Entrepreneurship Research, 6(2), 307-321.
Alam, S. S., Arumugam, V., Nor, N. G. M., Kaliappan, P. and Fang, L. S. (2013). Relationships between innovation capabilities, business performance, marketing performance and financial performance: A literature review. Business and Management Horizons, 1(1), 59-73.
Alanazi, T. M. (2022). Marketing 5.0: An empirical investigation of its perceived effect on marketing performance. Marketing i menedžment innovacij, 13(4), 55-64.
Alkobaisi, A. S., & Al Mubarak, M. (2024). The Impact of 5.0 Marketing on B2B Sustainability in the Energy Sector. Business Development via AI and Digitalization, 1, 453-470.
Amajuoyi, C. P., Nwobodo, L. K., & Adegbola, A. E. (2024). Utilizing predictive analytics to boost customer loyalty and drive business expansion. GSC Advanced Research and Reviews, 19(3), 191-202.
Astuti, R. D., Afiff, A. Z. & Balqiah, E. T. (2018). Entrepreneurial marketing and marketing strategies of SMEs on marketing performance: an empirical analysis of fit. Pertanika Journal. Social. Science. & Humanities, 26, 39-54.
Bakator, M., Vukoja, M., & Manestar, D. (2023). Achieving competitiveness with marketing 5.0 in new business conditions. UTMS Journal of Economics, 14(1), 63-73.
Chong, W. K., Bian, D., & Zhang, N. (2016). E-marketing services and e-marketing performance: the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship. Journal of Marketing Management, 32(1-2), 149-178.
Dutt, V. (2023). Marketing 5.0: The era of technology and the challenges faced by It. International Journal of Advances in Engineering and Management, 5(4), 1397-1411.
Farida, N., Naryoso, A., & Yuniawan, A. (2017). Model of relationship marketing and e-commerce in improving marketing performance of batik smes. JDM (Jurnal Dinamika Manajemen), 8(1), 20-29.
Frempong, J., Chai, J., Ampaw, E. M., Amofah, D. O., & Ansong, K. W. (2020). The relationship among customer operant resources, online value co-creation and electronic-word-of-mouth in solid waste management marketing. Journal of Cleaner Production, 248, 119228.
Gupta, S., Justy, T., Kamboj, S., Kumar, A., & Kristoffersen, E. (2021). Big data and firm marketing performance: Findings from knowledge-based view. Technological Forecasting and Social Change, 171, 120986.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing Theory and Practice, 19(2), 139-152.
Harmeling, C. M., Moffett, J. W., Arnold, M. J., & Carlson, B. D. (2017). Toward a theory of customer engagement marketing. Journal of the Academy of marketing science, 45, 312-335.
Hidayatullah, S., Firdiansjah, A., Patalo, R. G., & Waris, A. (2019). The effect of entrepreneurial marketing and competitive advantage on marketing performance. International Journal of Scientific and Technology Research, 8(10), 1297-1301.
Kartawinata, B. R., & Wardhana, A. (2013). Marketing strategies and their impact on marketing performance of Indonesian ship classification society. International Journal of Science and Research, 4(2), 69-74.
Kotler, P., Kartjaya, H., & Setiawan, I. (2021). Marketing 5.0 Technology for Humanity. John Wiley & Sons Inc., US: New Jersey.
Lamberti, L., & Noci, G. (2010). Marketing strategy and marketing performance measurement system: Exploring the relationship. European management journal, 28(2), 139-152.
Lies, J. (2021). Digital marketing: Incompatibilities between performance marketing and marketing creativity. Journal of Digital & Social Media Marketing, 8(4), 376-386.
Maria, X. (2023). Augmented reality marketing implementation in Greek SMEs-A SWOT Analysis. Business & Entrepreneurship Journal, 12(2), 1-7.
Muhajir, A. (2024). Predictive Analytics in Marketing: Contribution to Marketing Performance. Management Studies and Business Journal (PRODUCTIVITY), 1(3), 447-460.
Murray, J. Y., Gao, G. Y., & Kotabe, M. (2011). Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages. Journal of the academy of marketing science, 39, 252-269.
O'sullivan, D., & Abela, A. V. (2007). Marketing performance measurement ability and firm performance. Journal of marketing, 71(2), 79-93.
Prayuda, R. Z. (2024). Investigating the Role of Digital marketing, price perception, customer satisfaction and its impact on marketing performance. Journal of Industrial Engineering & Management Research, 5(2), 25-30.
Sun, Z., Li, Y., & Lou, X. (2022). The Impact of Customer Participation on Customer Value: Does Customer Resource and Regulatory Focus Matter?. Sustainability, 14(24), 16685.
Suryawijaya, T. W. E., & Aqmala, D. (2023). Transforming Consumer Experience Through The Application Of Augmented Optimization Marketing In Retail Marketing Strategy. Strategic Management Business Journal, 3(02), 211-224.
Zahara, Z., Ikhsan, Santi, I. N., & Farid. (2023). Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery. Cogent Business & Management, 10(2), 2204592.
Zheng, X., Lin, F., & Cai, X. (2021, January). Exploration of contextual marketing model based on mobile apps. In 6th Annual International Conference on Social Science and Contemporary Humanity Development (SSCHD 2020) (pp. 81-85). Atlantis Press.
Żyminkowska, K., Samala, N., & Gołąb-Andrzejak, E. (2019). Customer engagement consequences for firms. Journal of Emerging Trends in Marketing and Management, 1(1), 301-311.