This study aims to examine the complex dynamics of short video marketing, social sharing, and consumer engagement specifically within the tourism sector in Jordan. The study used AMOS software for analysis, gathering data from a total of 468 participants, including both internal and external tourists. The results emphasize the significant impact of short video marketing in stimulating social sharing behaviors among travelers, prompting them to share their experiences on various social platforms, thus expanding the reach of tourism-related content. Moreover, the research reveals the mutual relationship between social sharing and consumer engagement, indicating that sharing behaviors play a crucial role in increasing levels of engagement among tourists. The novelty of this research resides in its concentrated investigation of these associations within the unique context of the Jordanian tourism sector. The study's significance lies in its ability to expand comprehension of digital marketing dynamics in the tourism industry, providing practical insights for marketers seeking to improve brand visibility and engagement in digital spaces. This study enhances the current knowledge base by employing a quantitative approach, establishes a basis for future research endeavors, and offers valuable insights for marketers aiming to maximize the effectiveness of digital marketing strategies.

This research investigates the adoption of Information and Communication Technology (ICT) by Micro, Small, and Medium-Sized Corporations (MSMEs) in Jordan. The research formulates and examines hypotheses on factors affecting ICT adoption morals via the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Technology Acceptance Model (TAM). The suggested concept, which utilizes Structural Equation Modelling (ESM), highlights the critical responsibilities that social influence and perceived utility play in affecting choices to adopt ICT. It is noteworthy that MSMEs confront a multiple of obstacles when it comes to adopting ICT, encompassing restrictions in terms of infrastructure and resources, shortages of human capital, and hardships in the technology environment. Data were gathered from 305 MSMEs, and outcomes shed light on important factors to boost the impact of ICT integration in the special setting of Jordanian MSMEs.

This study investigates AI bias in financial technology (FinTech)-based supply chain management in Pakistan. The study employs Structural Equation Modeling (SEM) to analyze data from diverse respondents. Hypotheses examine the relationships between AI integration, algorithm diversity, employee training, data quality, regulatory compliance, organizational culture, and AI bias. The findings reveal that higher AI integration leads to increased AI bias, Algorithm diversity reduces AI bias, while employee training decreases bias, Quality and diversity of data negatively correlate with AI bias, and regulatory compliance lowers bias. In addition, organizational culture mediates the relationship between AI integration and AI bias. This research contributes a holistic understanding of AI bias factors, guiding ethical AI adoption. Policymakers can use these insights to shape regulations, and industry practitioners can make informed decisions.

Social media usage has increased tremendously in recent years. However, when users cannot control their social media usage, it might have some negative impacts on personal and social life, which lead to the cyberloafing phenomenon. This study aims to examine the influence of cyberloafing activities (sharing, shopping, gaming, accessing online content, real-time updating) and social media addiction among netizens. This study utilized Uses and Gratification Theory (U&G) as a theoretical basis to explain the framework. The quantitative method was implemented in this study. An online survey questionnaire was used to collect data and 318 valid respondents were generated. Partial Least Square Structural Equation Modelling via Smart-PLS was used to analyze the data. The study showed that two cyberloafing activities, namely real-time updating and sharing significantly impact social media addiction. However, the other cyberloafing activities (accessing online content, gaming, shopping) do not contribute to social media addiction. This study may help students and employees to be cognizant of the symptoms of cyberloafing and social media addiction. In addition, it also helps government agencies such as Malaysian Communication and Multimedia Commission (MCMC) to produce strategies that can address addiction among netizens and youths. Conclusion, implications, and future research directions were discussed.

Determining 2n values of fuzzy measure prior to applying Choquet integral normally turns into a complex undertaking, especially when the decision problem entails a large number of evaluation attributes, n. Many patterns of fuzzy measure have thus been suggested to deal with this complexity. λ0-measure is one such pattern. However, the original λ0-measure identification method was found to be unsuccessful in providing clear-cut indications on the relationships held by the attributes. A revised version of the method was then introduced to tackle this issue, but unfortunately it requires a large amount of initial data from the respondents compared to the original method. This paper therefore proposes an alternate version of λ0-measure identification method that synchronously compensates the shortcomings associated with each existing method. The proposed method uses interpretive structural modelling (ISM) to uncover the actual relationships held by the attributes. The outputs of ISM (i.e. digraph, driving power and dependence power) are then utilised to determine the inputs required to identify the complete set of λ0-measure values. A supplier selection problem was used to demonstrate the feasibility of the method. Also, the usability of the method was compared over the existing ones.

Over the last two decades, the global financial landscape has changed dramatically, including the corporate and political climates, the creation of more market-based economies, and rapid technological advancements. Micro, Small, and Medium Enterprises (MSMEs) is one form of market-based economies created with the most significant business opportunities and very important socially and economically in developing countries for many reasons. However, MSMEs face significant difficulty related to financial reporting standards to evaluate the achievement of business activities. Most MSMEs use a simple form for financial reporting, such as by calculating the difference between inflow and outflow from their business activities. Also, numerous previous studies that focus on Financial Accounting Standards in Indonesia are still limited. Thus, the present study investigates the factors that influence the implementation of Financial Accounting Standards (FAS) of Micro, Small, and Medium Enterprises (MSMEs) in Aceh Province, Indonesia. This quantitative study uses cross-sectional data collected by distributing 200 questionnaires to MSMEs actors that spread North Aceh Regency, namely Lhokseumawe city and Bireuen regency. The data are analyzed using descriptive statistics (e.g., frequency, percentage, mean, standard deviation) and inferential statistic (multiple linear regression) analyses. The study indicated that Perception, Education, Socialization and Incentive factors had significant positive effects on implementing Financial Accounting Standards of Micro, Small, and Medium Enterprises (MSMEs) in Aceh Province, Indonesia. In conclusion, this study has successfully investigated the factors that influence the implementation of Financial Accounting Standards of Micro, Small, and Medium Enterprises (MSMEs) in Aceh Province.

The purpose of this paper is to provide a method of process reference to supply chain relationships in a downstream sector. It serves as a tool to analyze collaboration between entities in the supply chain strategy. The study is categorized into the case study research in Malaysian oil palm refineries. The data collection is accomplished through semi-structured interview using snowball sampling and observation by visiting four oil palm refineries based on selecting non probability sampling technique through purposive personal judgment. Most of downstream industries select produced end products with the aim of getting greater margins. Nevertheless, a process reference analyzes that the downstream industry distributes semi-finished products to the international market than producing end products in the local market. There are the effects of supply chain relationships between upstream and downstream. Furthermore, entities that have the high dependencies tend to follow the strategy of the dominant entities consequently network of business process driven by the strong entities. The result gives implication to leverage SCOR model for analyzing the supply chain relationships between entities. It can be applied to any industry that decide the effective collaboration with their supplier, distributor and buyer.

As the workforce worldwide goes through a transformative shift towards remote work, this paper discusses the positive effects of this quite flexible work arrangement on team’s innovation performance (TIP) in multinational, non-governmental organizations (NGOs). Adopting cross-sectional, quantitative research design, empirical data were collected through a survey of 268 employees of multinational NGOs operating in Jordan. The collected data were, then, analyzed using structural equation modeling. The results of the analysis showed that remote work has significant, positive effects on TIP in NGOs. Of the various remote work features investigated, spatial flexibility has the highest effect. The study results contribute to the ongoing discourse on the future of the work styles and have implications for leaders, policymakers, and practitioners who seek promoting innovation in multinational NGOs.

While many small and medium enterprises (SMEs)recognize the benefits of Big Data Analytics (BDA) for digital transformation, they face challenges in implementing this technology, highlighting the need for more research on its adoption by SMEs. The objective of this study is to amalgamate the Technology Organization Environment (TOE) framework with the Diffusion of Innovation (DOI) theory, aiming to dissect the factors that sway BDA adoption in Jordanian SMEs. Additionally, the study delves into how perceived usefulness impacts this adoption process. Utilizing structural equation modeling, the study examined data from 388 managers in Jordan. The study validates all its hypotheses, revealing that variables like relative advantage, compatibility, complexity, top management support, competitive pressure, and security influence perceived usefulness, which subsequently has a positive impact on BDA adoption. This research presents a range of theoretical and practical insights.

This study on the moderating effect of electronic quality in mobile marketing aims to examine the factors that influence how Saudi commercial banks are viewed by their customers. A research framework that sheds light on the state of the research was developed after a comprehensive analysis of the accessible literature. The theoretical foundation of this study is the idea of perceived characteristics, which identifies five critical factors that influence adoption rates. The empirical results of this study are presented based on a sample of 300 respondents (n = 300). The research was conducted using the statistical technique of least squares structural equation modeling (PLS-SEM). The reporting format conforms to accepted PLS-SEM analysis standards. The results reveal a significant association between mobile marketing and customer perceptions in the context of Saudi commercial banks, especially when electronic quality is used as a mediating variable. Based on these findings, we suggest that Saudi commercial banks should strategically include e-quality in their digital marketing campaigns, paying special attention to mobile marketing.