This paper analyses the role of online satisfaction (e-satisfaction) as a mediator in the relationship between website brand equitInnovative work behavior can stem from the sharing of knowledge between individuals and colleagues. Based on sample size survey of 396 Vietnam telecommunication employees with Cronbach’s Alpha analysis, exploratory factor analysis (EFA), correlation analysis, regression analysis, the study shows that the impact of knowledge sharing with two central processes (knowledge donation and knowledge collection) on innovative work behavior was meaningful. Compared with the process of knowledge donation, the process of knowledge collection has a stronger impact on innovative work behavior (β = 0.213 and 0.204 respectively). Besides, the authors propose some suggestions for telecommunications enterprise managers to influence the employee’s behavioral innovation through the impact of knowledge sharing.

Knowledge sharing plays an important role in management of universities. Vietnam universities are not highly regarded for their teaching quality and scientific research. It is therefore necessary to promote knowledge sharing through two central processes: knowledge donation and collection as well as individual performance of lecturers. Based on a sample size survey of 312 university lecturers in Vietnam and the methods of analyzing exploration factor (EFA), factor analysis (CFA), structural equation modeling (SEM) to examine the hypotheses of the survey, the study determines that two individual factors; namely job satisfaction and other involvement significantly influenced knowledge donation process. One individual factor also positively influences knowledge collection process, knowledge self-efficacy, and lecturers’ willingness to donate knowledge to improve individual performance. Finally, several suggestions for enhancing the knowledge sharing and individual performance of lecturers for university managers are given.