The main objective of the study was to test the relationship between the uncertainty of supply chain, employee commitment and product quality with the mediating role of supply chain integration. The uniqueness of the study is that it focused on the mediating role of supply chain integration in the automobile sector of United Arab Emirates (UAE). This research is quantitative in nature. For the analysis, structural equation modelling is used. The population of the present research is the employees working in the automobile sector of UAE. A Likert scale questionnaire was used to support this study. The questionnaire was distributed among 481 respondents by using simple random sampling. The usable response rate was 66.66%. The findings of the study confirmed the direct relationship between supply chain integration, product quality, employee commitment and environmental uncertainty. This study fills the gap of limited studies regarding supply chain integration in the UAE automobile sector. The findings of the study are also helpful for policymakers in developing automobile strategies.

The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic word of mouth on brand awareness and trust. This study also examined the mediating role of brand awareness as well. For this purpose, the data was collected from the customers of the retail sector in UAE. This study adopted a quantitative research approach and cross-sectional design. The data was collected in the form of a research questionnaire by adopting simple random sampling. The questionnaire was distributed among 512 respondents. The usable response rate was 69.72%. For the analysis of data, the SEM technique was adopted and the tool used for this purpose was Smart PLS. The findings of the study revealed that all proposed hypotheses are accepted. The findings of the study are helpful for the academicians for further research and development of policies.

The objective of this study is to determine the relationship of digital marketing as a wide emerging marketing tool, in developing public relation values for modern business in the globalized competitive era of mature markets. For this study, the cross-sectional data were collected by 450 respondents including the people as customers, and the managerial staff of the different well-reputed organizations in the United Arab Emirates (UAE). The findings of this study highlight that there is a clear and strong relationship between digital marketing in developing public relations values, and modern businesses need this technique to develop equity and provide a distinct message about the vision and mission of the organization in the target market. The significance of this study is it addresses the theoretical gap in the literature, and the practical gap in business practices by providing the insight to utilize digital marketing not only for the promotion of products and services but could be used to promote public relation values.

The loyalty of the customers is very important for the survival of the organizations. Therefore, the prime objective of the present study was to examine the effect of sensory factors namely visual factors, auditory factors, and touch factors on customer satisfaction and loyalty. For this purpose, data were collected from the respondents of restaurants in the UAE in the form of survey questionnaires. A convenience sampling technique was adopted for this purpose. The usable response rate from the data collected was 75.78%. For the analysis of the data gathered PLS-SEM was used for which smart PLS was used as the tool to examine the data. The findings of the study revealed that visual factors play a very important role in developing customer satisfaction and loyalty. The same was the findings regarding the positive role of the other two sensory factors. Moreover, the mediating role of customer satisfaction was also confirmed in the present study. The gaps filled by the study are mentioned and discussed. These results can be used by academicians and policymakers as well.