How to cite this paper
Nuseir, M., Aljumah, A & El-Refae, G. (2022). Digital marketing and public relations: A way to promote public relations value.International Journal of Data and Network Science, 6(4), 1331-1340.
Refrences
Aleksandra, K., Ivona, V. R., & Antonija, P. (2021). Strategic and digital marketing in cultural institutions and the impact of the covid-19 pandemic–A comparative analysis of two case studies. Interdisciplinary Description of Complex Systems: INDECS, 19(2), 257-280.
Alsalami, W. K. O. A., & Al-Zaman, Q. (2021). The role of media and public relations departments in effective tourism marketing in sharjah. Linguistics and Culture Review, 5(S3), 133-143.
Anani-Bossman, A., & Mudzanani, T. E. (2021). Analysing the Influence of Public Relations in the Integrated Marketing Communication Process Marketing Communications in Emerging Economies, Volume I (pp. 105-136): Springer.
Anani-Bossman, A. A. (2021). Role of Public Relations in Corporate Reputation Management: A Study of PR Practitioners in Selected Multinational Organisations in Ghana. Corporate Reputation Review, 24(4), 222-233.
Arefin, M. S., Hoque, M. R., & Bao, Y. (2015). The impact of business intelligence on organization’s effectiveness: an empirical study. Journal of Systems and Information Technology.
Awawdeh, H., Abulaila, H., Alshanty, A., & Alzoubi, A. (2022). Digital entrepreneurship and its impact on digital supply chains: The mediating role of business intelligence applications. International Journal of Data and Network Science, 6(1), 233-242.
Broadstock, D. C., Chen, X., Cheng, C. A., Huang, W., & Ma, Y. (2022). Do Corporate Site Visits Constrain Real Earnings Management? Journal of Accounting, Auditing & Finance, 0148558X211067145.
Canarslan, N. Ö., & Bariş, G. (2022). Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes. International Journal of Online Marketing (IJOM), 12(1), 1-21.
Cho, M., Park, S.-Y., & Kim, S. (2021). When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations. Public Relations Review, 47(1), 101928.
Coetsee, J., Skurak, H. H., & Flood, P. C. (2022). Implementing Corporate Social Responsibility Initiatives–A Change Approach Leadership and Business Ethics (pp. 405-424): Springer.
Colleoni, E., Romenti, S., Valentini, C., Badham, M., Choi, S. I., Kim, S., & Jin, Y. (2022). Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19. Sustainability, 14(2), 889.
Cowley, S., Humphrey Jr, W., & Muñoz, C. (2021). Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among Educators. Journal of marketing education, 43(2), 189-203.
de Carvalho Spínola, S., & Cotton, A.-M. (2022). From corporate to organisational diplomacy Diplomacy, Organisations and Citizens (pp. 63-80): Springer.
Dhivya, P., Karthikeyan, A., Ajayan, J., & Vigneshwaran, S. (2022). A Survey on Analytics Technique Used for Business Intelligence Decision Intelligence Analytics and the Implementation of Strategic Business Management (pp. 93-98): Springer.
Djakasaputra, A., Wijaya, O., Utama, A., Yohana, C., Romadhoni, B., & Fahlevi, M. (2021). Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303-310.
Eger, L., Egerová, D., Tomczyk, L., Krystoň, M., & Czeglédi, C. (2021). Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary. Journal of Marketing for Higher Education, 31(2), 240-260.
Erlangga, H. (2021). Effect Of Digital Marketing And Social Media On Purchase Intention Of Smes Food Products. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 3672-3678.
Ewertowski, T. (2022). A Standard-Based Concept of the Integration of the Corporate Recovery Management Systems: Coping with Adversity and Uncertainty during a Pandemic. Sustainability, 14(3), 1254.
Giantari, I., Yasa, N., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Data and Network Science, 6(1), 217-232.
Goldman, S. P., van Herk, H., Verhagen, T., & Weltevreden, J. W. (2021). Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets. International small business journal, 39(4), 350-371.
Hagelstein, J., Einwiller, S., & Zerfass, A. (2021). The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training. Public Relations Review, 47(4), 102063.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2012). Partial least squares: the better approach to structural equation modeling? Long Range Planning, 45(5-6), 312-319.
Hu, L., & Olivieri, M. (2021). How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak. Paper presented at the Digital Marketing & eCommerce Conference.
Huang, Y.-H. C., & Hagan, L. M. (2011). The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the US and Taiwan. Public Relations Review, 37(3), 297-304.
Huang, Z.-x., Savita, K., & Zhong-jie, J. (2022). The Business Intelligence impact on the financial performance of start-ups. Information Processing & Management, 59(1), 102761.
Jiang, Y. N., & Park, H. (2022). Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses. Public Relations Review, 48(1), 102143.
Ketter, E., & Avraham, E. (2021). # StayHome today so we can# TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic. Journal of Travel & Tourism Marketing, 38(8), 819-832.
Lale, A. W. (2022). Business intelligence implementation in different organizational setup evidence from reviewed literatures. Knowledge Engineering for Modern Information Systems: Methods, Models and Tools, 173.
Lee, Y., & Kim, J. (2022). The impacts of CEO leadership behaviors on employees' affective commitment and scouting behavior: the mediating role of symmetrical internal communication. Leadership & Organization Development Journal.
Logan, N. (2021). A theory of corporate responsibility to race (CRR): communication and racial justice in public relations. Journal of Public Relations Research, 33(1), 6-22.
Mancera, R. T., de las Heras Pedrosa, C., Maldonado, C. J., & Sánchez, P. I. (2021). Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico. Revista Internacional de Relaciones Públicas, 11(21), 27-48.
Matosas-López, L. (2021). The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 65.
Özer, D., & Çerçi, Ü. Ö. (2022). Digital Crisis Communication Management Handbook of Research on Digital Citizenship and Management During Crises (pp. 307-321): IGI Global.
Peter, M. K., & Dalla Vecchia, M. (2021). The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms. New Trends in Business Information Systems and Technology, 251-265.
Pollák, F., & Markovič, P. (2021). Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences, 11(3), 71.
Purba, M., Simanjutak, D., Malau, Y., Sholihat, W., & Ahmadi, E. (2021). The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia. International Journal of Data and Network Science, 5(3), 275-282.
Purwanti, Y. (2021). The Influence Of Digital Marketing & Innovasion On The School Performance. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(7), 118-127.
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55.
Reshetko, N., Safronova, A., Vakulenko, S., Kurenkov, P., & Sokolova, A. (2021). Quality Assessment of Management Decisions in the System of Marketing and Public Relations of a Transport Enterprise. Transportation Research Procedia, 54, 380-387.
Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing.
Saura, J. R., Palacios-Marqués, D., & Ribeiro-Soriano, D. (2021). Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research. Journal of Small Business Management, 1-36.
Saura, J. R., Ribeiro-Soriano, D., & Palacios-Marqués, D. (2021). Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research. Industrial Marketing Management, 98, 161-178.
Seddigh, M. R., Shokouhyar, S., & Loghmani, F. (2022). Approaching towards sustainable supply chain under the spotlight of business intelligence. Annals of Operations Research, 1-34.
Shah, G. (2021). Role of Public Relations in Rural Marketing with Special Reference to Bihar. International Journal of Marketing & Business Communication, 10(3).
Sin, M. A. M., Ariffin, A. S., Ibrahim, S., & Ahmad, M. A. TECHNOLOGY INNOVATION, SUPPLY CHAIN RISK AND DIGITAL MARKETING TOWARDS BUSINESS PERFORMANCE. A CONCEPTUAL STUDY IN LIVESTOCK INDUSTRY IN MALAYSIA.
Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10-21.
Tong, S. C., & Chan, F. F. Y. (2020). Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong. Journal of Communication Management.
Twum, K. K., & Nimako, R. K. (2022). Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19 Marketing Communications in Emerging Economies, Volume II (pp. 93-123): Springer.
Vuillermin, F., & Huck-Sandhu, S. (2022). Strategic Planning in Dynamic Environments: How Design Thinking Can Complement Corporate Communication. Journal of Design Thinking.
Wang, Y., Cheng, Y., & Sun, J. (2021). When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020. Public Relations Review, 47(4), 102081.
Alsalami, W. K. O. A., & Al-Zaman, Q. (2021). The role of media and public relations departments in effective tourism marketing in sharjah. Linguistics and Culture Review, 5(S3), 133-143.
Anani-Bossman, A., & Mudzanani, T. E. (2021). Analysing the Influence of Public Relations in the Integrated Marketing Communication Process Marketing Communications in Emerging Economies, Volume I (pp. 105-136): Springer.
Anani-Bossman, A. A. (2021). Role of Public Relations in Corporate Reputation Management: A Study of PR Practitioners in Selected Multinational Organisations in Ghana. Corporate Reputation Review, 24(4), 222-233.
Arefin, M. S., Hoque, M. R., & Bao, Y. (2015). The impact of business intelligence on organization’s effectiveness: an empirical study. Journal of Systems and Information Technology.
Awawdeh, H., Abulaila, H., Alshanty, A., & Alzoubi, A. (2022). Digital entrepreneurship and its impact on digital supply chains: The mediating role of business intelligence applications. International Journal of Data and Network Science, 6(1), 233-242.
Broadstock, D. C., Chen, X., Cheng, C. A., Huang, W., & Ma, Y. (2022). Do Corporate Site Visits Constrain Real Earnings Management? Journal of Accounting, Auditing & Finance, 0148558X211067145.
Canarslan, N. Ö., & Bariş, G. (2022). Flow Experience and Consumer Willingness to Pay in Online Mass Customization Processes. International Journal of Online Marketing (IJOM), 12(1), 1-21.
Cho, M., Park, S.-Y., & Kim, S. (2021). When an organization violates public expectations: A comparative analysis of sustainability communication for corporate and nonprofit organizations. Public Relations Review, 47(1), 101928.
Coetsee, J., Skurak, H. H., & Flood, P. C. (2022). Implementing Corporate Social Responsibility Initiatives–A Change Approach Leadership and Business Ethics (pp. 405-424): Springer.
Colleoni, E., Romenti, S., Valentini, C., Badham, M., Choi, S. I., Kim, S., & Jin, Y. (2022). Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19. Sustainability, 14(2), 889.
Cowley, S., Humphrey Jr, W., & Muñoz, C. (2021). Industry Certifications in Digital Marketing and Media Education: An Examination of Perceptions and Use Among Educators. Journal of marketing education, 43(2), 189-203.
de Carvalho Spínola, S., & Cotton, A.-M. (2022). From corporate to organisational diplomacy Diplomacy, Organisations and Citizens (pp. 63-80): Springer.
Dhivya, P., Karthikeyan, A., Ajayan, J., & Vigneshwaran, S. (2022). A Survey on Analytics Technique Used for Business Intelligence Decision Intelligence Analytics and the Implementation of Strategic Business Management (pp. 93-98): Springer.
Djakasaputra, A., Wijaya, O., Utama, A., Yohana, C., Romadhoni, B., & Fahlevi, M. (2021). Empirical study of Indonesian SMEs sales performance in digital era: The role of quality service and digital marketing. International Journal of Data and Network Science, 5(3), 303-310.
Eger, L., Egerová, D., Tomczyk, L., Krystoň, M., & Czeglédi, C. (2021). Facebook for Public Relations in the higher education field: a study from four countries Czechia, Slovakia, Poland and Hungary. Journal of Marketing for Higher Education, 31(2), 240-260.
Erlangga, H. (2021). Effect Of Digital Marketing And Social Media On Purchase Intention Of Smes Food Products. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(3), 3672-3678.
Ewertowski, T. (2022). A Standard-Based Concept of the Integration of the Corporate Recovery Management Systems: Coping with Adversity and Uncertainty during a Pandemic. Sustainability, 14(3), 1254.
Giantari, I., Yasa, N., Suprasto, H., & Rahmayanti, P. (2022). The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance. International Journal of Data and Network Science, 6(1), 217-232.
Goldman, S. P., van Herk, H., Verhagen, T., & Weltevreden, J. W. (2021). Strategic orientations and digital marketing tactics in cross-border e-commerce: Comparing developed and emerging markets. International small business journal, 39(4), 350-371.
Hagelstein, J., Einwiller, S., & Zerfass, A. (2021). The ethical dimension of public relations in Europe: Digital channels, moral challenges, resources, and training. Public Relations Review, 47(4), 102063.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2012). Partial least squares: the better approach to structural equation modeling? Long Range Planning, 45(5-6), 312-319.
Hu, L., & Olivieri, M. (2021). How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak. Paper presented at the Digital Marketing & eCommerce Conference.
Huang, Y.-H. C., & Hagan, L. M. (2011). The role of market-oriented relations in public relations: The differing perspectives of managers and practitioners in the US and Taiwan. Public Relations Review, 37(3), 297-304.
Huang, Z.-x., Savita, K., & Zhong-jie, J. (2022). The Business Intelligence impact on the financial performance of start-ups. Information Processing & Management, 59(1), 102761.
Jiang, Y. N., & Park, H. (2022). Mapping networks in corporate social responsibility communication on social media: A new approach to exploring the influence of communication tactics on public responses. Public Relations Review, 48(1), 102143.
Ketter, E., & Avraham, E. (2021). # StayHome today so we can# TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic. Journal of Travel & Tourism Marketing, 38(8), 819-832.
Lale, A. W. (2022). Business intelligence implementation in different organizational setup evidence from reviewed literatures. Knowledge Engineering for Modern Information Systems: Methods, Models and Tools, 173.
Lee, Y., & Kim, J. (2022). The impacts of CEO leadership behaviors on employees' affective commitment and scouting behavior: the mediating role of symmetrical internal communication. Leadership & Organization Development Journal.
Logan, N. (2021). A theory of corporate responsibility to race (CRR): communication and racial justice in public relations. Journal of Public Relations Research, 33(1), 6-22.
Mancera, R. T., de las Heras Pedrosa, C., Maldonado, C. J., & Sánchez, P. I. (2021). Public Relations and the Fundraising professional in the Cultural Heritage Industry: a study of Spain and Mexico. Revista Internacional de Relaciones Públicas, 11(21), 27-48.
Matosas-López, L. (2021). The Management of Digital Marketing Strategies in Social Network Services: A Comparison between American and European Organizations. Journal of Open Innovation: Technology, Market, and Complexity, 7(1), 65.
Özer, D., & Çerçi, Ü. Ö. (2022). Digital Crisis Communication Management Handbook of Research on Digital Citizenship and Management During Crises (pp. 307-321): IGI Global.
Peter, M. K., & Dalla Vecchia, M. (2021). The digital marketing toolkit: a literature review for the identification of digital marketing channels and platforms. New Trends in Business Information Systems and Technology, 251-265.
Pollák, F., & Markovič, P. (2021). Size of Business Unit as a Factor Influencing Adoption of Digital Marketing: Empirical Analysis of SMEs Operating in the Central European Market. Administrative Sciences, 11(3), 71.
Purba, M., Simanjutak, D., Malau, Y., Sholihat, W., & Ahmadi, E. (2021). The effect of digital marketing and e-commerce on financial performance and business sustaina-bility of MSMEs during COVID-19 pandemic in Indonesia. International Journal of Data and Network Science, 5(3), 275-282.
Purwanti, Y. (2021). The Influence Of Digital Marketing & Innovasion On The School Performance. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(7), 118-127.
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40-55.
Reshetko, N., Safronova, A., Vakulenko, S., Kurenkov, P., & Sokolova, A. (2021). Quality Assessment of Management Decisions in the System of Marketing and Public Relations of a Transport Enterprise. Transportation Research Procedia, 54, 380-387.
Sarstedt, M., Hair, J. F., Pick, M., Liengaard, B. D., Radomir, L., & Ringle, C. M. (2022). Progress in partial least squares structural equation modeling use in marketing research in the last decade. Psychology & Marketing.
Saura, J. R., Palacios-Marqués, D., & Ribeiro-Soriano, D. (2021). Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research. Journal of Small Business Management, 1-36.
Saura, J. R., Ribeiro-Soriano, D., & Palacios-Marqués, D. (2021). Setting B2B digital marketing in artificial intelligence-based CRMs: A review and directions for future research. Industrial Marketing Management, 98, 161-178.
Seddigh, M. R., Shokouhyar, S., & Loghmani, F. (2022). Approaching towards sustainable supply chain under the spotlight of business intelligence. Annals of Operations Research, 1-34.
Shah, G. (2021). Role of Public Relations in Rural Marketing with Special Reference to Bihar. International Journal of Marketing & Business Communication, 10(3).
Sin, M. A. M., Ariffin, A. S., Ibrahim, S., & Ahmad, M. A. TECHNOLOGY INNOVATION, SUPPLY CHAIN RISK AND DIGITAL MARKETING TOWARDS BUSINESS PERFORMANCE. A CONCEPTUAL STUDY IN LIVESTOCK INDUSTRY IN MALAYSIA.
Suh, T., & Chow, T. E. (2021). Developing a digital marketing tool for ethnic ventures' mixed business model and market-shaping: A design scientific approach of web demographics. Industrial Marketing Management, 93, 10-21.
Tong, S. C., & Chan, F. F. Y. (2020). Exploring market-oriented relations in the digital era: A study of public relations and marketing practitioners in Hong Kong. Journal of Communication Management.
Twum, K. K., & Nimako, R. K. (2022). Communicating Corporate Social Responsibility Initiatives: A Focus on COVID-19 Marketing Communications in Emerging Economies, Volume II (pp. 93-123): Springer.
Vuillermin, F., & Huck-Sandhu, S. (2022). Strategic Planning in Dynamic Environments: How Design Thinking Can Complement Corporate Communication. Journal of Design Thinking.
Wang, Y., Cheng, Y., & Sun, J. (2021). When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020. Public Relations Review, 47(4), 102081.