How to cite this paper
Aljumah, A., Nuseir, M & Refae, G. (2022). The effect of sensory marketing factors on customer loyalty during Covid 19: Exploring the mediating role of customer satisfaction.International Journal of Data and Network Science, 6(4), 1359-1368.
Refrences
Aka, D., Kehinde, O., & Ogunnaike, O. (2016). Relationship marketing and customer satisfaction: A conceptual perspective. Binus Business Review, 7(2), 185-190.
Albattat, A., & Romli, S. (2017). Determining visitors’ repetition by using servqual dimensions in attraction parks: A case from Kuala Lumpur, Malaysia. International Journal of Applied Business and Economic Research, 15(15), 351-371.
Ali, J., Perumal, S., & Shaari, H. (2020). Application of the stimulus-organism-response model in the airline industry: examining mediating role of airline image in repurchase intention. Int. J Sup. Chain. Mgt Vol, 9(2), 981.
Anderson, R., Babin, B., Black, W., & Hair, J. (2010). Multivariate data analysis: A global perspective: Pearson Prentice Hall, Upper Saddle River.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling: JSTOR.
Cornil, Y., & Chandon, P. (2016). Pleasure as a substitute for size: How multisensory imagery can make people happier with smaller food portions. Journal of Marketing Research, 53(5), 847-864.
Dzhandzhugazova, E. A., Blinova, E. A., Orlova, L. N., & Romanova, M. M. (2016). Innovations in hospitality industry. International Journal of Environmental and Science Education, 11(17), 10387-10400.
Ferdous, M. A., & Mim, S. (2021). Factors Influencing Customers Satisfaction in Hospitality Industry: Fine Dining Restaurants.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: Sage Publications Sage CA: Los Angeles, CA.
Ghosh, T., & Sarkar, A. (2016). “To feel a place of heaven”: Examining the role of sensory reference cues and capacity for imagination in destination marketing. Journal of Travel & Tourism Marketing, 33(sup1), 25-37.
Hussain, S. (2019). Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. IUP Journal of Business Strategy, 16(3).
Jang, H.-W., & Lee, S.-B. (2019). Applying effective sensory marketing to sustainable coffee shop business management. Sustainability, 11(22), 6430.
Jillson, A. (2014). The Effects of Popular Music in Television Advertisements on Branding.
Kantabutra, S. (2008). Vision effects in Thai retail stores: practical implications. International Journal of Retail & Distribution Management.
Kim, W.-H., Lee, S.-H., & Kim, K.-S. (2020). Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers’ prior experience and gender. Anatolia, 31(4), 523-535.
Lee, S., Heere, B., & Chung, K.-s. (2013). Which senses matter more? The impact of our senses on team identity and team loyalty. Sport Marketing Quarterly, 22(4).
Lee, S., Sun, K.-A., Wu, L., & Xiao, Q. (2018). A moderating role of green practices on the relationship between service quality and customer satisfaction: Chinese hotel context. Journal of China Tourism Research, 14(1), 42-60.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of marketing, 80(6), 69-96.
Liu, S. Q., Bogicevic, V., & Mattila, A. S. (2018). Circular vs. angular servicescape:“Shaping” customer response to a fast service encounter pace. Journal of Business Research, 89, 47-56.
MARTEY, E. M. (2020). Integrated Marketing Communication and Consumer Buying Behaviour using Mehrabian and Russell Model of Customer Mood in the Restaurant Industry in Ghana. All Nations University Journal of Applied Thought, 7(2), 29-50.
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology: the MIT Press.
Moreira, A. C., Fortes, N., & Santiago, R. (2017). Influence of sensory stimuli on brand experience, brand equity and purchase intention. Journal of Business Economics and Management, 18(1), 68-83.
Namini, N. S. (2016). Effective Factors on Customer Satisfaction and Customer Loyalty in FMCGs. Swiss Management Center (Switzerland).
Neese, K. V. (2015). The Role of Music in the Enhancement of Marketing.
Ngoma, M., & Ntale, P. D. (2019). Word of mouth communication: A mediator of relationship marketing and customer loyalty. Cogent Business & Management.
Öztürk, R. (2015). Exploring the relationships between experiential marketing, customer satisfaction and customer loyalty: An empirical examination in Konya. Journal of Economics and Management Engineering, 9(8), 2485-2488.
Pentz, C., & Gerber, C. (2013). The influence of selected senses on consumer experience: A brandy case. Acta Commercii, 13(1), 1-7.
Petit, O., Velasco, C., & Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, 42-61.
Pramudya, R. C., & Seo, H.-S. (2019). Hand-feel touch cues and their influences on consumer perception and behavior with respect to food products: A review. Foods, 8(7), 259.
Raab, C., Zemke, D. M. V., Hertzman, J. L., & Singh, D. (2013). Restaurant customers’ perceptions of noise and their satisfaction and loyalty behaviors. International journal of hospitality & tourism administration, 14(4), 398-414.
Ridwan, H., Simatupang, Y., Djunaidi, F. G., Umanailo, M. C. B., Uar, N. I., Sumule, M., . . . Komariah, N. (2021). Experiential Marketing Analysis of Customer Satisfaction on Wings Air Aircraft User in Namlea City.
Rindfleisch, A., & Moorman, C. (2003). Interfirm cooperation and customer orientation. Journal of marketing research, 40(4), 421-436.
Roschk, H., Loureiro, S. M. C., & Breitsohl, J. (2017). Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93(2), 228-240.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial least squares structural equation modeling. Handbook of market research, 26(1), 1-40.
Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2021). Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction. Total Quality Management & Business Excellence, 32(7-8), 719-736.
Sudari, S., Tarofder, A., Khatibi, A., & Tham, J. (2019). Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products. Management Science Letters, 9(9), 1385-1396.
Umbas, P. B. (2015). The environmental stimuli of the wedding decoration towards customer satisfaction Jurnal Berkala Ilmiah Efisiensi, 15(5).
Yulisetiarini, D., Susanto, A. B., & Saputra, A. B. (2020). Experimental Marketing and Service Quality for Railway Customer Satisfaction.
ZAID, S., PALILATI, A., MADJID, R., & BUA, H. (2021). Impact of Service Recovery, Customer Satisfaction, and Corporate Image on Customer Loyalty. The Journal of Asian Finance, Economics, and Business, 8(1), 961-970.
Zaw, H. N. N. (2021). Driving customer satisfaction through sense experience and values. Panyapiwat Journal, 13(2), 60-76.
Zeeshan, M., & Obaid, M. H. (2013). Impact of Music on Consumer Behaviour: A Perspective on retail atmospheric. Asian Journal of Business and Management Sciences, 3(2), 56-63.
Albattat, A., & Romli, S. (2017). Determining visitors’ repetition by using servqual dimensions in attraction parks: A case from Kuala Lumpur, Malaysia. International Journal of Applied Business and Economic Research, 15(15), 351-371.
Ali, J., Perumal, S., & Shaari, H. (2020). Application of the stimulus-organism-response model in the airline industry: examining mediating role of airline image in repurchase intention. Int. J Sup. Chain. Mgt Vol, 9(2), 981.
Anderson, R., Babin, B., Black, W., & Hair, J. (2010). Multivariate data analysis: A global perspective: Pearson Prentice Hall, Upper Saddle River.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the academy of marketing science, 16(1), 74-94.
Chin, W. W. (1998). Commentary: Issues and opinion on structural equation modeling: JSTOR.
Cornil, Y., & Chandon, P. (2016). Pleasure as a substitute for size: How multisensory imagery can make people happier with smaller food portions. Journal of Marketing Research, 53(5), 847-864.
Dzhandzhugazova, E. A., Blinova, E. A., Orlova, L. N., & Romanova, M. M. (2016). Innovations in hospitality industry. International Journal of Environmental and Science Education, 11(17), 10387-10400.
Ferdous, M. A., & Mim, S. (2021). Factors Influencing Customers Satisfaction in Hospitality Industry: Fine Dining Restaurants.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics: Sage Publications Sage CA: Los Angeles, CA.
Ghosh, T., & Sarkar, A. (2016). “To feel a place of heaven”: Examining the role of sensory reference cues and capacity for imagination in destination marketing. Journal of Travel & Tourism Marketing, 33(sup1), 25-37.
Hussain, S. (2019). Sensory Marketing Strategies and Consumer Behavior: Sensible Selling Using All Five Senses. IUP Journal of Business Strategy, 16(3).
Jang, H.-W., & Lee, S.-B. (2019). Applying effective sensory marketing to sustainable coffee shop business management. Sustainability, 11(22), 6430.
Jillson, A. (2014). The Effects of Popular Music in Television Advertisements on Branding.
Kantabutra, S. (2008). Vision effects in Thai retail stores: practical implications. International Journal of Retail & Distribution Management.
Kim, W.-H., Lee, S.-H., & Kim, K.-S. (2020). Effects of sensory marketing on customer satisfaction and revisit intention in the hotel industry: the moderating roles of customers’ prior experience and gender. Anatolia, 31(4), 523-535.
Lee, S., Heere, B., & Chung, K.-s. (2013). Which senses matter more? The impact of our senses on team identity and team loyalty. Sport Marketing Quarterly, 22(4).
Lee, S., Sun, K.-A., Wu, L., & Xiao, Q. (2018). A moderating role of green practices on the relationship between service quality and customer satisfaction: Chinese hotel context. Journal of China Tourism Research, 14(1), 42-60.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of marketing, 80(6), 69-96.
Liu, S. Q., Bogicevic, V., & Mattila, A. S. (2018). Circular vs. angular servicescape:“Shaping” customer response to a fast service encounter pace. Journal of Business Research, 89, 47-56.
MARTEY, E. M. (2020). Integrated Marketing Communication and Consumer Buying Behaviour using Mehrabian and Russell Model of Customer Mood in the Restaurant Industry in Ghana. All Nations University Journal of Applied Thought, 7(2), 29-50.
Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology: the MIT Press.
Moreira, A. C., Fortes, N., & Santiago, R. (2017). Influence of sensory stimuli on brand experience, brand equity and purchase intention. Journal of Business Economics and Management, 18(1), 68-83.
Namini, N. S. (2016). Effective Factors on Customer Satisfaction and Customer Loyalty in FMCGs. Swiss Management Center (Switzerland).
Neese, K. V. (2015). The Role of Music in the Enhancement of Marketing.
Ngoma, M., & Ntale, P. D. (2019). Word of mouth communication: A mediator of relationship marketing and customer loyalty. Cogent Business & Management.
Öztürk, R. (2015). Exploring the relationships between experiential marketing, customer satisfaction and customer loyalty: An empirical examination in Konya. Journal of Economics and Management Engineering, 9(8), 2485-2488.
Pentz, C., & Gerber, C. (2013). The influence of selected senses on consumer experience: A brandy case. Acta Commercii, 13(1), 1-7.
Petit, O., Velasco, C., & Spence, C. (2019). Digital sensory marketing: Integrating new technologies into multisensory online experience. Journal of Interactive Marketing, 45, 42-61.
Pramudya, R. C., & Seo, H.-S. (2019). Hand-feel touch cues and their influences on consumer perception and behavior with respect to food products: A review. Foods, 8(7), 259.
Raab, C., Zemke, D. M. V., Hertzman, J. L., & Singh, D. (2013). Restaurant customers’ perceptions of noise and their satisfaction and loyalty behaviors. International journal of hospitality & tourism administration, 14(4), 398-414.
Ridwan, H., Simatupang, Y., Djunaidi, F. G., Umanailo, M. C. B., Uar, N. I., Sumule, M., . . . Komariah, N. (2021). Experiential Marketing Analysis of Customer Satisfaction on Wings Air Aircraft User in Namlea City.
Rindfleisch, A., & Moorman, C. (2003). Interfirm cooperation and customer orientation. Journal of marketing research, 40(4), 421-436.
Roschk, H., Loureiro, S. M. C., & Breitsohl, J. (2017). Calibrating 30 years of experimental research: a meta-analysis of the atmospheric effects of music, scent, and color. Journal of Retailing, 93(2), 228-240.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2017). Partial least squares structural equation modeling. Handbook of market research, 26(1), 1-40.
Satti, Z. W., Babar, S. F., & Ahmad, H. M. (2021). Exploring mediating role of service quality in the association between sensory marketing and customer satisfaction. Total Quality Management & Business Excellence, 32(7-8), 719-736.
Sudari, S., Tarofder, A., Khatibi, A., & Tham, J. (2019). Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products. Management Science Letters, 9(9), 1385-1396.
Umbas, P. B. (2015). The environmental stimuli of the wedding decoration towards customer satisfaction Jurnal Berkala Ilmiah Efisiensi, 15(5).
Yulisetiarini, D., Susanto, A. B., & Saputra, A. B. (2020). Experimental Marketing and Service Quality for Railway Customer Satisfaction.
ZAID, S., PALILATI, A., MADJID, R., & BUA, H. (2021). Impact of Service Recovery, Customer Satisfaction, and Corporate Image on Customer Loyalty. The Journal of Asian Finance, Economics, and Business, 8(1), 961-970.
Zaw, H. N. N. (2021). Driving customer satisfaction through sense experience and values. Panyapiwat Journal, 13(2), 60-76.
Zeeshan, M., & Obaid, M. H. (2013). Impact of Music on Consumer Behaviour: A Perspective on retail atmospheric. Asian Journal of Business and Management Sciences, 3(2), 56-63.