The paper reflects the importance of social networks in the organization of social communication processes in public administration. The essence of communication in public administration and its paradigm is determined. The main differences between public administration and object-oriented public administration are shown. The paper also describes the importance of social networks in the conduct of communication processes compared to other communication channels. Research on the use of social networks in public administration is conducted based on the results of research of the Ukrainian Government and users of the Ukrainian social networks. The main trends in the use of social networks in public administration in Ukraine are described. According to the results of the study, the possible directions of social networks development in public administration in the context of preserving democratic values were proposed.

The development of the internet infrastructure has generated a new phenomenon and lead to some changes in business strategies as it allowed two-way communications among consumers and companies. At present, social media play a key role in communicating information to people around the world and clearly play a vital role in increasing interaction and awareness in an important way. At present, awareness of diseases has disappeared with new methods. Social networking sites like Twitter, Snapchat and Facebook may change the roles the meanings of information delivery and play a superior in that scope. This research investigates the main factors of the power of social media activities (customization, and e-WOM) towards in-creasing Saudi’s awareness on using m-healthcare apps. The results indicate that customization had a positive and direct influence on increasing Saudi’s awareness towards using m-healthcare apps (Brand Awareness). e-WOM had a positive and direct influence on increasing Saudi’s awareness toward using m-healthcare apps (brand awareness), confirming that the power of social media activities was an imperative contributor to brand equity (brand awareness).

This study attempts to investigate whether Social Media Marketing Activity (SMMA) carried out by companies / brands have a positive impact on their brand equity, e-WOM distribution on social media and customers' purchase intention. The objective of this paper is to investigate the impact of SMMA towards customers' purchase intention. The researchers tried to survey the results of previous studies to give more benefits to the readers and researchers in this area of study. Research data was collected using an online questionnaire survey of 114 participants of Instagram users in Indonesia. The results of structural equation modelling supported the current model’s validity and indicated a positive effect of SMMA towards brand equity. Moreover, brand equity had a positive impact on e-WOM; and e-WOM maintained a positive influence towards customers' purchase intention. Finally, SMMA also has showed a direct impact to customers' purchase intention.

Even though nowadays the concept of entrepreneurship has become popular in Vietnam, there are a few researches on starting up a business and the factors effect on the desirability of becoming an entrepreneur. The purpose of this study is to examine the effects of entre-preneurial aptitudes, the need of getting higher income and lifestyle on the desirability of starting a business. In the theory and hypothesis section, the principal factors associated with the entrepreneurial desirability are indicated. After that, the overview of entrepreneurship in Vietnam is presented. In addition, by collecting data from 289 students in Vietnam, authors used quantitative analyses by some tools such as such as descriptive statistics, factor analysis, ANOVA test and linear regressions to test the hypothesis of the relationship between entrepreneurial aptitudes, the need of getting higher income and lifestyle with entre-preneurial desirability. As a result, all three independent variables positively affect the Vietnamese students’ desirability of starting a business. Specially, the need of increasing income is seen as the most influential factor on entrepreneurial desirability, followed by lifestyle en-trepreneurial aptitudes.

The purpose of this study was to test the determinants affecting the credibility of online reviews. In this model, the relationships between argument quality and peripheral cue and credibility of online reviews were evaluated. The measurement model and the conceptual model depicting hypothesized relationships were evaluated based on responses from 460 customers using multiple linear regression analysis, accordingly. After the data collection process was completed, all data were put into SPSS 20. The process of checking and analyzing the data sequentially follows: reliability test, EFA factor analysis, Correlation analysis and Multiple linear regression analysis. Initially, the scale was assessed by Cronbach's Alpha and EFA. Then, the correlation coefficient test was used to check the linear relationship between the independent and dependent variables. The results from the study indicated the accuracy, completeness, review quantity, review consistency, product/ service rating, and website reputation were accepted and all of them had positive effects on review credibility. This shows, shoppers are very interested in completeness, the full information as well as necessary evidence to help shoppers assess the truthfulness and accuracy of the information more easily. At the same time, the website reputation also helps increase the credibility of the reviews and buyers tend to believe in online reviews if the website has a good reputation. Basically, the research completed its original purpose of identifying factors that affect the credibility of online reviews.

In the Information and Communications Technology era, eGovernment projects present a great opportunity for governments to offer better and quicker services to their users from the public. However, the success and the failure of these projects to achieve the expected goals depend heavily on some important aspects; mainly websites usability. This study intends to evaluate usability of current e-government websites in Taiwan. The results indicate that a number of usability problems have been found in the target e-government websites. These findings can help designers identify users’ usability requirements and draw their particular attention to further develop more usable e-government websites.

This study aims to investigate the impact of social networking sites advertisements on consumer purchase decisions. It also seeks to examine how brand awareness mediates this primary effect. The data for this study was collected based on 360 followers from student's perspectives towards major apparel brands across Girne American University in North Cyprus. Data analysis was performed using structural equation modeling (SEM) in order to analyze the data collected. The study found that SNS advertisement had a significant impact on brand awareness, alongside consumer purchase decisions. Similarly, it found support for the mediating role of brand awareness. This research extends prior research by investigating the mediating effect of brand awareness between the SNS advertisements and purchase decision path. Finally, this study enriches social media marketing literature by providing evidence from North Cyprus.

This paper examines the determinants of technology transfer through international trade in Vietnam by using provincial level data. The paper investigates the similarities and differences between the adoption of technology from OECD and non-OECD countries. The empirical finding shows that the skills of labor force and openness to trade are the most robust determinants of technology adoption at the provincial level. Furthermore, provinces with higher levels of R&D expenditure adopt more technology from OECD countries than do other provinces.

This research is intended to systematize the theoretical background of chatbots and assess the factors affecting customer satisfaction when they use Facebook chatbot. The study provides an insightful analysis for planners and field workers who are involved in the promotion of Facebook chatbot for online stores in Vietnam. It suggests different recommendations and solutions for individuals and organizations providing chatbot services on Facebook platform, in order to improve service quality and operational efficiency. An analysis of 271 customers who used chatbot services pointed out and evaluated the positive and negative relationships around customer satisfaction.

This study focuses on investigating the relationship between tourist quality service, satisfaction and loyalty among international visitors who came to Vietnam. Specifically, this research also aims to discover the mediating effects of tourist satisfaction on the relationship between tourist quality service and loyalty (revisit and recommend to others). By using the data collected from 516 international visitors who travelled in Vietnam, authors use a meta-analytic path analysis to show that only two factors of tourist quality service had significant effects on tourist satisfaction and loyalty, including tangibles and responsiveness. Moreover, tangibles and responsiveness not only had direct effects, but they also they had some indirect impacts on tourist loyalty throughout tourist satisfaction. Interestingly, the relationship between tourist satisfaction and their loyalty was strongest.