How to cite this paper
APA: Alenazi, S., Aldaihani, F., Aloraini, B., Vasudevan, A., Saatchi, S., Yan, Y & Mohammad, S. (2025). The effect of integrated marketing mix model on customer retention. Uncertain Supply Chain Management, 13(2), 361-368.
Chicago/Turabian: Alenazi, S., Aldaihani, F., Aloraini, B., Vasudevan, A., Saatchi, S., Yan, Y & Mohammad, S. 2025. "The effect of integrated marketing mix model on customer retention." Uncertain Supply Chain Management 13, no. 2 (2025): 361-368.
AMA: Alenazi, S., Aldaihani, F., Aloraini, B., Vasudevan, A., Saatchi, S., Yan, Y & Mohammad, S. The effect of integrated marketing mix model on customer retention. Uncertain Supply Chain Management. 2025;13(2):361-368.
References
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Al Oraini, B. S. (2024). Social media celebrities and materialism influence on compulsive buying behaviors. African Journal of Marketing Management, 16(1), 1-13.
Al-Alwan, M., Bader, D., Al-Qatawneh, M., Alneimat, S., & Al-Hawary, S. (2022). E-HRM and employee flexibility in Islamic banks in Jordan. International Journal of Data and Network Science, 6(3), 703-710.
Almohaimmeed, B. (2019). Pillars of customer retention: An empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention. Serbian Journal of Management, 14(2), 421-435.
Al-Qarni, A. A., Alsharqi, O. Z., Qalai, D. A., & Kadi, N. (2013). The impact of marketing mix strategy on hospitals performance measured by patient satisfaction: an empirical investigation on Jeddah private sector hospital senior managers perspective. International Journal of Marketing Studies, 5(6), 210-227.
Ameur, I., Keltouma, M. A. H. I., & Souar, Y. (2015). The impact of marketing mix elements on customer loyalty for an Algerian Telecommunication Company. Expert Journal of Marketing, 3(1), 1-10.
Andreti, J., Zhafira, N. H., Akmal, S. S., & Kumar, S. (2013). The analysis of product, price, place, promotion and service quality on customers’ buying decision of convenience store: A survey of young adult in Bekasi, West Java, Indonesia. International Journal of Advances in Management and Economics, 2(6), 72-78.
Ang, L., & Buttle, F. (2006). Customer retention management processes. European Journal of Marketing, 40(1/2), 83-99.
Bagram, M. M., & Khan, S. (2012). Attaining customer loyalty! The role of consumer attitude and consumer behavior. International review of management and business research, 1(1), 1-8.
Bahri-Ammari, N., & Bilgihan, A. (2019). Customer retention to mobile telecommunication service providers: the roles of perceived justice and customer loyalty program. International Journal of Mobile Communications, 17(1), 82-107.
Boudlaie, H., Boghosian, A., Chandra, T., Al-Hawary, S. I. S., Hussein, R. A., Talib, S. G., ... & Iswanto, A. H. (2022). Investigating the effect of humility of Muslim leaders on the moral behaviours of followers and spirituality at work in Islamic society. HTS Teologiese Studies/Theological Studies, 78(1), 6.
Cangur, S., & Ercan, I. (2015). Comparison of model fit indices used in structural equation modeling under multivariate normality. Journal of Modern Applied Statistical Methods, 14(1), 152-167.
Chaikovska, M., & Chaikovskyi, M. (2018). Strategies for implementation of affiliate-projects in marketing activity. Scientific Journal of Polonia University, 27(2), 18-25.
Chelliah, S., Kwon, C. K., Annamalah, S., & Munusamy, J. (2013). Does marketing mix still relevant? A study on herbal coffee in Malaysia. International Journal of Management and Innovation, 5(1), 31-45.
Dann S. (2011). The marketing mix matrix. Proceedings Academy of Marketing Conference 2011: Marketing Felds Forever, Liverpool 5–7/06/2011. Liverpool, Academy of Marketing, 1-6.
Dev, C. S., & Schultz, D. E. (2005). Simply SIVA. Marketing management, 14(2), 36-41.
Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), 122-126.
Gustafsson, C., & Gustavsson, R. (2013). The strategic retail model: Understanding the challenges of the future of retailing. Boras: The Swedish School of textiles (Master Thesis).
Gyimah, C. A. (2020). Exploring the role of school leadership styles and school culture in the performance of senior high schools in Ghana using PLS-SEM approach. International Journal of Education and Social Science Research, 3(4), 39-56.
Han, H., Shim, C., Lee, W. S., & Kim, W. (2019). Product performance and its role in airline image generation and customer retention processes: Gender difference. Journal of Travel & Tourism Marketing, 36(4), 536-548.
Hanaysha, J. R. (2017). An examination of marketing mix elements and customer retention in Malaysian retail market. American Journal of Marketing Research, 3(1), 1-7.
Hossain, A., Humayun K. Chowdhury, M., Hasan, S., Shamsuzzaman, M., Fahim, A. Y., & Yusuf H. Khan, M. (2020). Banking service in Bangladesh: the impact of service marketing mix on purchase intention of university students. Strategic Change, 29(3), 363-374.
Ibrahim, S. S., Noor, A. M., Ismail, Arshadd, R., & Done, M. A. (2020). Trust and networking in cross sector collaboration of Waqf development and the mediating role of sustainability practices: Higher order models in PLS-SEM. International Journal of Innovation, Creativity and Change, 14(1), 170-189.
Islam, F., & Rahman, M. (2015). Service marketing mix and their impact on bank marketing performance: A case study on Janata bank limited, Bangladesh. Journal for Worldwide Holistic Sustainable Development, 1(1), 16-32.
Kotler, P. J. (2008). Principles of Marketing. New Delhi: Pearson Education.
Mahmoud, T. O. (2018). Impact of green marketing mix on purchase intention. International Journal of Advanced and Applied Sciences, 5(2), 127-135.
McCarthy, E. J. (1960). Basic Marketing: A managerial approach. IL: Richard D. Irwin
Mira, M., Choong, Y., & Thim, C. (2019). The effect of HRM practices and employees’ job satisfaction on employee performance. Management Science Letters, 9(6), 771-786.
Mohammad, A. A. S., Aldaihani, F. M. F., Alrikabi, S. M., Alshurideh, M. T., Abazeed, R. A. M., Al-Husban, D. A. A. O., ... & Al Kurdi, B. H. (2023). Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan. In The Effect of Information Technology on Business and Marketing Intelligence Systems (pp. 2157-2176). Cham: Springer International Publishing.
Mohammad, A. A. S., Khanfa, I. A., Al Oraini, B., Vasudevan, A., Mohammad, S. I., & Ala'a, M. (2024). User acceptance of health information technologies (HIT): an application of the theory of planned behavior. Data and Metadata, 3, 394-394.
Nuseir, M. T., & Madanat, H. (2015). 4Ps: A strategy to secure customers' loyalty via customer satisfaction. International Journal of Marketing Studies, 7(4), 78-87.
Okeudo, G. (2013). The impact of marketing mix (4Ps) on warehousing operations: Case study of Unilever Nigeria PLC. American Journal of Business and Management, 2(2), 155-159.
Oraini, B. (2024). The effect of artificial intelligence capability on patient satisfaction. International Journal of Data and Network Science, 8(3), 1429-1436.
Pallathadka, H., Al-Hawary, S. I. S., Muda, I., Surahman, S. H., Al-Salami, A. A. A., & Nasimova, Z. (2023). The study of Islamic teachings in education: With an emphasis on behavioural gentleness. HTS Teologiese Studies/Theological Studies, 79(1), 8193.
Pourdehghan, A. (2015). The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry. Marketing and Branding Research, 2(1), 44-63.
Sakinah, U., Ridzwan, C. R., Ramlee, M., & Zaliza, H. (2020). Career challenges model among female engineers: PLS-SEM analysis. Malaysian Journal of Public Health Medicine, 20(Special1), 243-250.
Shaqrah, M., Mohammad, A. A. S., Aldaihani, F. M. F., Al-Hawary, S. I. S., Alshurideh, M. T., AlTaweel, I. R. S., ... & Al Kurdi, D. B. (2023). The Impact of Branded Mobile Applications on Customer Loyalty. In The Effect of Information Technology on Business and Marketing Intelligence Systems (pp. 2215-2229). Cham: Springer International Publishing.
Sudari, S., Tarofder, A., Khatibi, A., & Tham, J. (2019). Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products. Management Science Letters, 9(9), 1385-1396.
Teo, T. S., Srivastava, S. C., & Ho, C. K. (2006). The trident model for customer-centric enterprise systems at comfort transportation, Singapore. MIS Quarterly Executive, 5(3), 109-124.
Triwidyati, H., & Tentama, F. (2020). Reliability and validity of subjective well-being scale construct. International Journal of Sciences: Basic and Applied Research, 51(2), 191-200.
Valentika, N. (2020). An analysis of the effect of utilitarian values on shopee e-commerce satisfaction and loyalty with SEM-PLS. Desimal: Jurnal Matematika, 3(2), 117-124.
Van Riel, A. C., De Mortanges, C. P., & Streukens, S. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34(8), 841-847.
Vishnoi, S. K., Bagga, T. E., Sharma, A., & Wani, S. N. (2018). Artificial intelligence enabled marketing solutions: A review. Indian Journal of Economics & Business, 17(4), 167-177.
Vynogradova, O., & Drokina, N. (2020). The structured Internet marketing complex based on the marketing mix concepts. Acta Scientiarum Polonorum. Oeconomia, 19(3), 117-126.
Abusalma, A., Oraini, B., Al-Daoud, K., & Alshurideh, M. (2024). The impact of supply chain performance on financial performance: Dimensions of the SCOR model. Uncertain Supply Chain Management, 12(3), 1409-1416.
Al Oraini, B. S. (2024). Social media celebrities and materialism influence on compulsive buying behaviors. African Journal of Marketing Management, 16(1), 1-13.
Al-Alwan, M., Bader, D., Al-Qatawneh, M., Alneimat, S., & Al-Hawary, S. (2022). E-HRM and employee flexibility in Islamic banks in Jordan. International Journal of Data and Network Science, 6(3), 703-710.
Almohaimmeed, B. (2019). Pillars of customer retention: An empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention. Serbian Journal of Management, 14(2), 421-435.
Al-Qarni, A. A., Alsharqi, O. Z., Qalai, D. A., & Kadi, N. (2013). The impact of marketing mix strategy on hospitals performance measured by patient satisfaction: an empirical investigation on Jeddah private sector hospital senior managers perspective. International Journal of Marketing Studies, 5(6), 210-227.
Ameur, I., Keltouma, M. A. H. I., & Souar, Y. (2015). The impact of marketing mix elements on customer loyalty for an Algerian Telecommunication Company. Expert Journal of Marketing, 3(1), 1-10.
Andreti, J., Zhafira, N. H., Akmal, S. S., & Kumar, S. (2013). The analysis of product, price, place, promotion and service quality on customers’ buying decision of convenience store: A survey of young adult in Bekasi, West Java, Indonesia. International Journal of Advances in Management and Economics, 2(6), 72-78.
Ang, L., & Buttle, F. (2006). Customer retention management processes. European Journal of Marketing, 40(1/2), 83-99.
Bagram, M. M., & Khan, S. (2012). Attaining customer loyalty! The role of consumer attitude and consumer behavior. International review of management and business research, 1(1), 1-8.
Bahri-Ammari, N., & Bilgihan, A. (2019). Customer retention to mobile telecommunication service providers: the roles of perceived justice and customer loyalty program. International Journal of Mobile Communications, 17(1), 82-107.
Boudlaie, H., Boghosian, A., Chandra, T., Al-Hawary, S. I. S., Hussein, R. A., Talib, S. G., ... & Iswanto, A. H. (2022). Investigating the effect of humility of Muslim leaders on the moral behaviours of followers and spirituality at work in Islamic society. HTS Teologiese Studies/Theological Studies, 78(1), 6.
Cangur, S., & Ercan, I. (2015). Comparison of model fit indices used in structural equation modeling under multivariate normality. Journal of Modern Applied Statistical Methods, 14(1), 152-167.
Chaikovska, M., & Chaikovskyi, M. (2018). Strategies for implementation of affiliate-projects in marketing activity. Scientific Journal of Polonia University, 27(2), 18-25.
Chelliah, S., Kwon, C. K., Annamalah, S., & Munusamy, J. (2013). Does marketing mix still relevant? A study on herbal coffee in Malaysia. International Journal of Management and Innovation, 5(1), 31-45.
Dann S. (2011). The marketing mix matrix. Proceedings Academy of Marketing Conference 2011: Marketing Felds Forever, Liverpool 5–7/06/2011. Liverpool, Academy of Marketing, 1-6.
Dev, C. S., & Schultz, D. E. (2005). Simply SIVA. Marketing management, 14(2), 36-41.
Gordon, R. (2012). Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2), 122-126.
Gustafsson, C., & Gustavsson, R. (2013). The strategic retail model: Understanding the challenges of the future of retailing. Boras: The Swedish School of textiles (Master Thesis).
Gyimah, C. A. (2020). Exploring the role of school leadership styles and school culture in the performance of senior high schools in Ghana using PLS-SEM approach. International Journal of Education and Social Science Research, 3(4), 39-56.
Han, H., Shim, C., Lee, W. S., & Kim, W. (2019). Product performance and its role in airline image generation and customer retention processes: Gender difference. Journal of Travel & Tourism Marketing, 36(4), 536-548.
Hanaysha, J. R. (2017). An examination of marketing mix elements and customer retention in Malaysian retail market. American Journal of Marketing Research, 3(1), 1-7.
Hossain, A., Humayun K. Chowdhury, M., Hasan, S., Shamsuzzaman, M., Fahim, A. Y., & Yusuf H. Khan, M. (2020). Banking service in Bangladesh: the impact of service marketing mix on purchase intention of university students. Strategic Change, 29(3), 363-374.
Ibrahim, S. S., Noor, A. M., Ismail, Arshadd, R., & Done, M. A. (2020). Trust and networking in cross sector collaboration of Waqf development and the mediating role of sustainability practices: Higher order models in PLS-SEM. International Journal of Innovation, Creativity and Change, 14(1), 170-189.
Islam, F., & Rahman, M. (2015). Service marketing mix and their impact on bank marketing performance: A case study on Janata bank limited, Bangladesh. Journal for Worldwide Holistic Sustainable Development, 1(1), 16-32.
Kotler, P. J. (2008). Principles of Marketing. New Delhi: Pearson Education.
Mahmoud, T. O. (2018). Impact of green marketing mix on purchase intention. International Journal of Advanced and Applied Sciences, 5(2), 127-135.
McCarthy, E. J. (1960). Basic Marketing: A managerial approach. IL: Richard D. Irwin
Mira, M., Choong, Y., & Thim, C. (2019). The effect of HRM practices and employees’ job satisfaction on employee performance. Management Science Letters, 9(6), 771-786.
Mohammad, A. A. S., Aldaihani, F. M. F., Alrikabi, S. M., Alshurideh, M. T., Abazeed, R. A. M., Al-Husban, D. A. A. O., ... & Al Kurdi, B. H. (2023). Customer Awareness Towards Green Marketing Mix in 5-Star Hotels in Jordan. In The Effect of Information Technology on Business and Marketing Intelligence Systems (pp. 2157-2176). Cham: Springer International Publishing.
Mohammad, A. A. S., Khanfa, I. A., Al Oraini, B., Vasudevan, A., Mohammad, S. I., & Ala'a, M. (2024). User acceptance of health information technologies (HIT): an application of the theory of planned behavior. Data and Metadata, 3, 394-394.
Nuseir, M. T., & Madanat, H. (2015). 4Ps: A strategy to secure customers' loyalty via customer satisfaction. International Journal of Marketing Studies, 7(4), 78-87.
Okeudo, G. (2013). The impact of marketing mix (4Ps) on warehousing operations: Case study of Unilever Nigeria PLC. American Journal of Business and Management, 2(2), 155-159.
Oraini, B. (2024). The effect of artificial intelligence capability on patient satisfaction. International Journal of Data and Network Science, 8(3), 1429-1436.
Pallathadka, H., Al-Hawary, S. I. S., Muda, I., Surahman, S. H., Al-Salami, A. A. A., & Nasimova, Z. (2023). The study of Islamic teachings in education: With an emphasis on behavioural gentleness. HTS Teologiese Studies/Theological Studies, 79(1), 8193.
Pourdehghan, A. (2015). The impact of marketing mix elements on brand loyalty: A case study of mobile phone industry. Marketing and Branding Research, 2(1), 44-63.
Sakinah, U., Ridzwan, C. R., Ramlee, M., & Zaliza, H. (2020). Career challenges model among female engineers: PLS-SEM analysis. Malaysian Journal of Public Health Medicine, 20(Special1), 243-250.
Shaqrah, M., Mohammad, A. A. S., Aldaihani, F. M. F., Al-Hawary, S. I. S., Alshurideh, M. T., AlTaweel, I. R. S., ... & Al Kurdi, D. B. (2023). The Impact of Branded Mobile Applications on Customer Loyalty. In The Effect of Information Technology on Business and Marketing Intelligence Systems (pp. 2215-2229). Cham: Springer International Publishing.
Sudari, S., Tarofder, A., Khatibi, A., & Tham, J. (2019). Measuring the critical effect of marketing mix on customer loyalty through customer satisfaction in food and beverage products. Management Science Letters, 9(9), 1385-1396.
Teo, T. S., Srivastava, S. C., & Ho, C. K. (2006). The trident model for customer-centric enterprise systems at comfort transportation, Singapore. MIS Quarterly Executive, 5(3), 109-124.
Triwidyati, H., & Tentama, F. (2020). Reliability and validity of subjective well-being scale construct. International Journal of Sciences: Basic and Applied Research, 51(2), 191-200.
Valentika, N. (2020). An analysis of the effect of utilitarian values on shopee e-commerce satisfaction and loyalty with SEM-PLS. Desimal: Jurnal Matematika, 3(2), 117-124.
Van Riel, A. C., De Mortanges, C. P., & Streukens, S. (2005). Marketing antecedents of industrial brand equity: An empirical investigation in specialty chemicals. Industrial Marketing Management, 34(8), 841-847.
Vishnoi, S. K., Bagga, T. E., Sharma, A., & Wani, S. N. (2018). Artificial intelligence enabled marketing solutions: A review. Indian Journal of Economics & Business, 17(4), 167-177.
Vynogradova, O., & Drokina, N. (2020). The structured Internet marketing complex based on the marketing mix concepts. Acta Scientiarum Polonorum. Oeconomia, 19(3), 117-126.