How to cite this paper
Fatonah, S & Haryanto, A. (2022). Exploring market orientation, product innovation and competitive advantage to enhance the performance of SMEs under uncertain evens.Uncertain Supply Chain Management, 10(1), 161-168.
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AlQershi, N. A., Mokhtar, S. S. M., & Abas, Z. B. (2020). CRM dimensions and performance of SMEs in Yemen: the moderating role of human capital. Journal of Intellectual Capital, ahead-of-print(ahead-of-print). doi: 10.1108/jic-05-2020-0175
Arifiani, L., Prabowo, H., Furinto, A., & Kosasih, W. (2021). Driving growth performance shaped by environmental uncertainty and integrative strategy: The supply chain analysis of business transformation in ict companies. Uncertain Supply Chain Management, 9(4), 995-1004.
Avlonitis, G. J., & Salavou, H. E. (2007). Entrepreneurial orientation of SMEs, product innovativeness, and performance. Journal of Business Research, 60(5), 566-575. doi: 10.1016/j.jbusres.2007.01.001
Baaij, M., Greeven, M., & Dalen, J. V. (2004). Persistent Superior Economic Performance, Sustainable Competitive Advantage, and Schumpeterian Innovation: Leading Established Computer Firms, 1954-2000. European Management Journal, 22(5), 517-531.
Baker, T. L., Simpson, P. M., & Siguaw, J. A. (1999). The Impact of Suplier' Perceptions of Reseler Market Orientation on Key relationship Constructs. Journal of the Academy of Marketing Science, 27(1), 50-57.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries A Conceptual Model and Research Proposition. Journal of Marketing, 57(4), 83.
Bukhori, A. (2021). The Role of Youth in Managing Educational Startup: Case Study of PrivatQ Startup. Research Horizon, 1(2), 62–70.
Clark, R., & Machado, M. (2006). Does Information Technology Provide Competitive Advantage and Improve Performance? An Empirical Study of Trading Companies in Brazil. Brazilian Business Review, 3(2), 175-199.
Darroch, J., & McNaughton, R. (2002). Eamining the Link Between Knowledge Management Practices and Types of Innovation. Journal of Intellectual Capital, 3(3), 210-222.
Day, G. S., & Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, 52(April), 1-20. doi: 10.2307/1251261
Deni, A., Riswandi, R., Sobar A., Hamidi, D. Z., & Permadi, I. (2021). The effect of product turnover on company performance of SMEs. Research Horizon, 1(3).
Dibrell, C., Davis, P. S., & Craig, J. (2008). Fueling Innovation through Information Technology in SMEs. Journal of Small Business Management, 46, 203.
Eris, E. D., & Ozmen, O. N. T. (2012). The Effect of Market Orientation, Learning Orientation and Innovativeness. International Journal of Economic Sciences and Applied Research, 5(1), 77-108.
Eris, E. D., Neczan, O., & Ozmen, T. (2012). The effect of market orientation, learning orientation and innovativeness on firm performance: A research from turkish logistics sector. International Journal of Economic Sciences and Applied Research, 5(1), 77-108.
Eshlaghy, A. T., & Maatofi, A. (2011). Learning Orientation, Innovation and Performance. European Journal of Social Sciences, 19(1).
Fang, S.-R., Chang, E., Ou, C.-C., & Chou, C.-H. (2014). Internal market orientation, market capabilities and learning orientation. European Journal of Marketing, 48(1/2), 170-192.
Gomes, C. F., Yasin, M. M., & Lisboa, J. O. V. (2009). Benchmarking competitive methods and strategic choices of Portuguese SMEs. Benchmarking: An International Journal of Agribusiness in Developing and Emerging Economies, 16(6), 729-740. doi: 10.1108/14635770911000079
Hair, J. F., Anderson, R. E., R.L Tatham, & C, B. W. (1998). Multivariat Date Analysis. Prentice Hall Inc, Upper Saddle River.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30-45.
Hinson, R. E., Abdul-Hamid, I. K., & Osabutey, E. L. C. (2017). Investigating market orientation and positioning in star-rated hotels in Ghana. International Journal of Contemporary Hospitality Management, 29(10), 2629-2646.
Holtzman, Y. (2008). Innovation in research and development tool of strategic growth. Journal of Management Development, 27(10), 1037-1052. doi: 10.1108/02621710810916295
Hsu, Y. (2012). Linking Design, Marketing, and Innovation Managing the Connection for Competitive Advantage. International Journal of Business Research and Management (IJBRM), 3(6).
Huang, Z., Liao, G., & Li, Z. (2019). Loaning scale and government subsidy for promoting green innovation. Technological Forecasting and Social Change, 144, 148-156. doi: 10.1016/j.techfore.2019.04.023
Huhtala, J.-P., Sihvonen, A., Frosen, J., & Tikkanen, M. J. a. H. (2013). Market orientation, innovation capability and business performance: Insights from the global financial crisis. Baltic Journal of Management, 9(2), 134-152. doi: 10.1108/BJM-03-2013-0044
Hult, G. T. M., & Ketchen, D. J. (2001). Does Market Orientation Matter?: A Test of the Relationship between Positional Advantage and Performance. Strategic Management Journal, 22(9 (sep)), 899-906.
Khin, S., Ahmad, N. H., & Ramayah, T. (2010). Product innovation among ICT technopreneurs in Malaysia. Business Strategy Series, 11(6), 397-406.
Kiveu, M. N., Namusonge, M., & Muathe, S. (2019). Effect of innovation on firm competitiveness: the case of manufacturing SMEs in Nairobi County, Kenya. International Journal of Business Innovation and Research, 18(3), 307-327.
Kohli, & J. Jaworski. (1990). Market-orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54, 1−18.
Kropp, F., Lindsay, N. J., & Shoham, A. (2006). Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms. International Marketing Review, 23(5), 504-523. doi: 10.1108/02651330610703427
Langerak, F. (2003). The Effect of Market Orientation on Positional Advantage and Organizational Performance. Journal of Strategic Marketing, 11(June), 93-115.
Lertpachin, C., Wingwon, B., & Noithonglek, T. (2013). The effect of marketing focus, innovation and learning organization on the building of competitive advantages: empirical evidence from ISO 9000 certified companies. Journal of Strategic Marketing, p. 1 - 8. doi: 10.1080/0965254X.2013.790469
Lin, C. Y.-Y., & Chen, M. Y.-C. (2007). Does innovation lead to performance An empirical study of SMEs in Taiwan. Management Research News, 30(2), 115-132. doi: 10.1108/01409170710722955
Lin, H., Zeng, S. X., Ma, H. Y., Qi, G. Y., & Tam, V. W. Y. (2014). Can political capital drive corporate green innovation? Lessons from China. Journal of Cleaner Production, 64, 63-72. doi: 10.1016/j.jclepro.2013.07.046
Low, D. R., Chapman, R. L., & Sloan, T. R. (2007). Inter-relationship between innovation and market orientation in SMEs. Management Research News, 30(12), 878-891.
Mansyur, M. (2021). Marketing Opportunities for Bank Syariah Mandiri e-Banking Services as a Payment Method. Research Horizon, 1(2), 71–80.
Matear, S., Osborn, P., Garrett, T., & Gray, B. J. (2002). How does market orientation contribute to service firm? An examination of alternative mekanism. European Journal of Marketing, 36(9/10), 1058-1075.
Meutia, & Ismail, T. (2012). The Development of Entrepreneurial Social Competence and Business Network to Improve Competitive Advantage and Business Performance of Small Medium Sized Enterprises: A Case Study of Batik Industry in Indonesia. Procedia - Social and Behavioral Sciences, 65, 46-51. doi: 10.1016/j.sbspro.2012.11.089
Mughal, M. (2019). Impact of green supply chain management practices on performance of manufacturing companies in Jordan: A moderating role of supply chain traceability. Arthatama, 3(2), 67-82.
Munck, J. C., Tkotz, A., Heidenreich, S., & Wald, A. (2020). The performance effects of management control instruments in different stages of new product development. Journal of Accounting & Organizational Change, 16(2), 259-284.
Nandakumar, M. K., Ghobadian, A., & O’Regan, N. (2010). Business-level strategy and performance The moderating effects of environment and structure. Management Decision, 48(6), 907-939. doi: 10.1108/00251741011053460
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
Nupus, H., & Ichwanudin, W. (2021). Business Network Accessibility, Customer Relationship Management and Shared Value Creation on Family Business Performance. Research Horizon, 1(4).
Nuryakin. (2018). Competitive Advantage and Product Innovation: Key Success of Batik Smes Marketing Performance In Indonesia. Academy of Strategic Management Journal, 17(2), 1-17.
Olavarrieta, S., & Friedmann, R. (2008). Market orientation, knowledge-related resources and firm performance. Journal of Business Research, 61(6), 623-630.
Priagung Hutomo, P.T., & Pudjiarti, E.S. (2021). Supply chain assessment of the organizational learning and market uncertainty on corporate performance of small scale steel industry in Indonesia. Uncertain Supply Chain Management, 9(1), 39–48.
Riswanto, A. (2021). Competitive Intensity, Innovation Capability and Dynamic Marketing Capabilities. Research Horizon, 1(1), 7–15.
Simpson, M. (2004). Competitive Advantage in SMEs Organising for Innovation and Change. Journal of Small Business and Enterprise Development, 11, 263 - 269.
Singh, R. K., & Garg, S. K. (2008). Strategy development by SMEs for competitiveness : a review. Benchmarking: An International
Slater, S. F., & Narver, J. C. (1998). Customer-led and market oriented: Let's not confuse the two. Strategic Management Journal, 19(10), 1001-1006.
Srikarsem, U., & Ussahawanitchakit, P. (2010). Management Audit Effectiveness and Organizational Survival of Thai-Listed Firms: Mediating Role of Value Added Performance, Govermance Outcome and Outperforming Market Position. International Journal of Business Research, 10(5), 1-25.
Tanwari, A. (2020). A Study on Assessing the Relationship between Green Marketing and Brand Loyalty in Manufacturing Sector of Greece: A Moderating Role of Green Supply Chain Practices. Arthatama, 4(1), 44-55.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7).
Verhees, F. J. H. M., & Meulenberg, M. T. G. (2005). Market Orientation, Innovativenes, Product Innovation, and Performance in Small Firms. Journal of Small Business Management, 42(2), 134-154.
Wahyuni, S., & Praninta, A. . (2021). The Influence of Brand Equity and Service Quality on Purchase Decisions on Garuda Indonesia Airline Services. Research Horizon, 1(1), 28–38.
Webb, D. W., & Krepapa, A. (2000). An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation. Journal of Business Reseaerch, 48, 101-112.
Yadav, S. K., Tripathi, V., & Goel, G. (2019). Mediating effect of innovation with market orientation and performance relationship. Management Research: Journal of the Iberoamerican Academy of Management. doi: 10.1108/mrjiam-03-2018-0827
Yu, W., Ramanathan, R., & Xingyu Wang, J. Y. (2018). Operations capability, productivity and business performance: The moderating effect of environmental dynamism. Industrial Management & Data Systems, 118(1), 126-143.
Zhou, K. Z. (2006). Innovation, imitation, and new product performance: The case of China. Industrial Marketing Management, 35(3), 394-402.
Arifiani, L., Prabowo, H., Furinto, A., & Kosasih, W. (2021). Driving growth performance shaped by environmental uncertainty and integrative strategy: The supply chain analysis of business transformation in ict companies. Uncertain Supply Chain Management, 9(4), 995-1004.
Avlonitis, G. J., & Salavou, H. E. (2007). Entrepreneurial orientation of SMEs, product innovativeness, and performance. Journal of Business Research, 60(5), 566-575. doi: 10.1016/j.jbusres.2007.01.001
Baaij, M., Greeven, M., & Dalen, J. V. (2004). Persistent Superior Economic Performance, Sustainable Competitive Advantage, and Schumpeterian Innovation: Leading Established Computer Firms, 1954-2000. European Management Journal, 22(5), 517-531.
Baker, T. L., Simpson, P. M., & Siguaw, J. A. (1999). The Impact of Suplier' Perceptions of Reseler Market Orientation on Key relationship Constructs. Journal of the Academy of Marketing Science, 27(1), 50-57.
Bharadwaj, S. G., Varadarajan, P. R., & Fahy, J. (1993). Sustainable competitive advantage in service industries A Conceptual Model and Research Proposition. Journal of Marketing, 57(4), 83.
Bukhori, A. (2021). The Role of Youth in Managing Educational Startup: Case Study of PrivatQ Startup. Research Horizon, 1(2), 62–70.
Clark, R., & Machado, M. (2006). Does Information Technology Provide Competitive Advantage and Improve Performance? An Empirical Study of Trading Companies in Brazil. Brazilian Business Review, 3(2), 175-199.
Darroch, J., & McNaughton, R. (2002). Eamining the Link Between Knowledge Management Practices and Types of Innovation. Journal of Intellectual Capital, 3(3), 210-222.
Day, G. S., & Wensley, R. (1988). Assessing Advantage: A Framework for Diagnosing Competitive Superiority. Journal of Marketing, 52(April), 1-20. doi: 10.2307/1251261
Deni, A., Riswandi, R., Sobar A., Hamidi, D. Z., & Permadi, I. (2021). The effect of product turnover on company performance of SMEs. Research Horizon, 1(3).
Dibrell, C., Davis, P. S., & Craig, J. (2008). Fueling Innovation through Information Technology in SMEs. Journal of Small Business Management, 46, 203.
Eris, E. D., & Ozmen, O. N. T. (2012). The Effect of Market Orientation, Learning Orientation and Innovativeness. International Journal of Economic Sciences and Applied Research, 5(1), 77-108.
Eris, E. D., Neczan, O., & Ozmen, T. (2012). The effect of market orientation, learning orientation and innovativeness on firm performance: A research from turkish logistics sector. International Journal of Economic Sciences and Applied Research, 5(1), 77-108.
Eshlaghy, A. T., & Maatofi, A. (2011). Learning Orientation, Innovation and Performance. European Journal of Social Sciences, 19(1).
Fang, S.-R., Chang, E., Ou, C.-C., & Chou, C.-H. (2014). Internal market orientation, market capabilities and learning orientation. European Journal of Marketing, 48(1/2), 170-192.
Gomes, C. F., Yasin, M. M., & Lisboa, J. O. V. (2009). Benchmarking competitive methods and strategic choices of Portuguese SMEs. Benchmarking: An International Journal of Agribusiness in Developing and Emerging Economies, 16(6), 729-740. doi: 10.1108/14635770911000079
Hair, J. F., Anderson, R. E., R.L Tatham, & C, B. W. (1998). Multivariat Date Analysis. Prentice Hall Inc, Upper Saddle River.
Han, J. K., Kim, N., & Srivastava, R. K. (1998). Market orientation and organizational performance: Is innovation a missing link? Journal of Marketing, 62(4), 30-45.
Hinson, R. E., Abdul-Hamid, I. K., & Osabutey, E. L. C. (2017). Investigating market orientation and positioning in star-rated hotels in Ghana. International Journal of Contemporary Hospitality Management, 29(10), 2629-2646.
Holtzman, Y. (2008). Innovation in research and development tool of strategic growth. Journal of Management Development, 27(10), 1037-1052. doi: 10.1108/02621710810916295
Hsu, Y. (2012). Linking Design, Marketing, and Innovation Managing the Connection for Competitive Advantage. International Journal of Business Research and Management (IJBRM), 3(6).
Huang, Z., Liao, G., & Li, Z. (2019). Loaning scale and government subsidy for promoting green innovation. Technological Forecasting and Social Change, 144, 148-156. doi: 10.1016/j.techfore.2019.04.023
Huhtala, J.-P., Sihvonen, A., Frosen, J., & Tikkanen, M. J. a. H. (2013). Market orientation, innovation capability and business performance: Insights from the global financial crisis. Baltic Journal of Management, 9(2), 134-152. doi: 10.1108/BJM-03-2013-0044
Hult, G. T. M., & Ketchen, D. J. (2001). Does Market Orientation Matter?: A Test of the Relationship between Positional Advantage and Performance. Strategic Management Journal, 22(9 (sep)), 899-906.
Khin, S., Ahmad, N. H., & Ramayah, T. (2010). Product innovation among ICT technopreneurs in Malaysia. Business Strategy Series, 11(6), 397-406.
Kiveu, M. N., Namusonge, M., & Muathe, S. (2019). Effect of innovation on firm competitiveness: the case of manufacturing SMEs in Nairobi County, Kenya. International Journal of Business Innovation and Research, 18(3), 307-327.
Kohli, & J. Jaworski. (1990). Market-orientation: The construct, research propositions, and managerial implications. Journal of Marketing, 54, 1−18.
Kropp, F., Lindsay, N. J., & Shoham, A. (2006). Entrepreneurial, market, and learning orientations and international entrepreneurial business venture performance in South African firms. International Marketing Review, 23(5), 504-523. doi: 10.1108/02651330610703427
Langerak, F. (2003). The Effect of Market Orientation on Positional Advantage and Organizational Performance. Journal of Strategic Marketing, 11(June), 93-115.
Lertpachin, C., Wingwon, B., & Noithonglek, T. (2013). The effect of marketing focus, innovation and learning organization on the building of competitive advantages: empirical evidence from ISO 9000 certified companies. Journal of Strategic Marketing, p. 1 - 8. doi: 10.1080/0965254X.2013.790469
Lin, C. Y.-Y., & Chen, M. Y.-C. (2007). Does innovation lead to performance An empirical study of SMEs in Taiwan. Management Research News, 30(2), 115-132. doi: 10.1108/01409170710722955
Lin, H., Zeng, S. X., Ma, H. Y., Qi, G. Y., & Tam, V. W. Y. (2014). Can political capital drive corporate green innovation? Lessons from China. Journal of Cleaner Production, 64, 63-72. doi: 10.1016/j.jclepro.2013.07.046
Low, D. R., Chapman, R. L., & Sloan, T. R. (2007). Inter-relationship between innovation and market orientation in SMEs. Management Research News, 30(12), 878-891.
Mansyur, M. (2021). Marketing Opportunities for Bank Syariah Mandiri e-Banking Services as a Payment Method. Research Horizon, 1(2), 71–80.
Matear, S., Osborn, P., Garrett, T., & Gray, B. J. (2002). How does market orientation contribute to service firm? An examination of alternative mekanism. European Journal of Marketing, 36(9/10), 1058-1075.
Meutia, & Ismail, T. (2012). The Development of Entrepreneurial Social Competence and Business Network to Improve Competitive Advantage and Business Performance of Small Medium Sized Enterprises: A Case Study of Batik Industry in Indonesia. Procedia - Social and Behavioral Sciences, 65, 46-51. doi: 10.1016/j.sbspro.2012.11.089
Mughal, M. (2019). Impact of green supply chain management practices on performance of manufacturing companies in Jordan: A moderating role of supply chain traceability. Arthatama, 3(2), 67-82.
Munck, J. C., Tkotz, A., Heidenreich, S., & Wald, A. (2020). The performance effects of management control instruments in different stages of new product development. Journal of Accounting & Organizational Change, 16(2), 259-284.
Nandakumar, M. K., Ghobadian, A., & O’Regan, N. (2010). Business-level strategy and performance The moderating effects of environment and structure. Management Decision, 48(6), 907-939. doi: 10.1108/00251741011053460
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of Marketing, 54(4), 20-35.
Nupus, H., & Ichwanudin, W. (2021). Business Network Accessibility, Customer Relationship Management and Shared Value Creation on Family Business Performance. Research Horizon, 1(4).
Nuryakin. (2018). Competitive Advantage and Product Innovation: Key Success of Batik Smes Marketing Performance In Indonesia. Academy of Strategic Management Journal, 17(2), 1-17.
Olavarrieta, S., & Friedmann, R. (2008). Market orientation, knowledge-related resources and firm performance. Journal of Business Research, 61(6), 623-630.
Priagung Hutomo, P.T., & Pudjiarti, E.S. (2021). Supply chain assessment of the organizational learning and market uncertainty on corporate performance of small scale steel industry in Indonesia. Uncertain Supply Chain Management, 9(1), 39–48.
Riswanto, A. (2021). Competitive Intensity, Innovation Capability and Dynamic Marketing Capabilities. Research Horizon, 1(1), 7–15.
Simpson, M. (2004). Competitive Advantage in SMEs Organising for Innovation and Change. Journal of Small Business and Enterprise Development, 11, 263 - 269.
Singh, R. K., & Garg, S. K. (2008). Strategy development by SMEs for competitiveness : a review. Benchmarking: An International
Slater, S. F., & Narver, J. C. (1998). Customer-led and market oriented: Let's not confuse the two. Strategic Management Journal, 19(10), 1001-1006.
Srikarsem, U., & Ussahawanitchakit, P. (2010). Management Audit Effectiveness and Organizational Survival of Thai-Listed Firms: Mediating Role of Value Added Performance, Govermance Outcome and Outperforming Market Position. International Journal of Business Research, 10(5), 1-25.
Tanwari, A. (2020). A Study on Assessing the Relationship between Green Marketing and Brand Loyalty in Manufacturing Sector of Greece: A Moderating Role of Green Supply Chain Practices. Arthatama, 4(1), 44-55.
Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7).
Verhees, F. J. H. M., & Meulenberg, M. T. G. (2005). Market Orientation, Innovativenes, Product Innovation, and Performance in Small Firms. Journal of Small Business Management, 42(2), 134-154.
Wahyuni, S., & Praninta, A. . (2021). The Influence of Brand Equity and Service Quality on Purchase Decisions on Garuda Indonesia Airline Services. Research Horizon, 1(1), 28–38.
Webb, D. W., & Krepapa, A. (2000). An Exploration of The Meaning and Outcomes of a Customer-Defined Market Orientation. Journal of Business Reseaerch, 48, 101-112.
Yadav, S. K., Tripathi, V., & Goel, G. (2019). Mediating effect of innovation with market orientation and performance relationship. Management Research: Journal of the Iberoamerican Academy of Management. doi: 10.1108/mrjiam-03-2018-0827
Yu, W., Ramanathan, R., & Xingyu Wang, J. Y. (2018). Operations capability, productivity and business performance: The moderating effect of environmental dynamism. Industrial Management & Data Systems, 118(1), 126-143.
Zhou, K. Z. (2006). Innovation, imitation, and new product performance: The case of China. Industrial Marketing Management, 35(3), 394-402.