Since consumer’s needs, wants, and preferences establish a cornerstone for developing new products, this research aims to determine the effect of hedonic shopping motivations of Jordanian youth’s fashion leadership behavior through a social psychology approach. Based on the diffusion and human motivations theories, six hedonic shopping motivations have been examined: (1) value shopping motivations; (2) gratification shopping motivations; (3) idea shopping motivations; (4) adventure shopping motivations; (5) social shopping motivations; and (6) role shopping motivations. A self-administered questionnaire has been developed to collect data from the research sample comprising 500 students from four private universities in Amman. Results showed that fashion leadership behavior is significantly related only to four hedonic shopping motivations: value shopping motivations, idea shopping motivations, social shopping motivations; and role shopping motivations, whereas gratification and adventure shopping motivations were found to not have a significant impact on leadership behavior. Research recommendations and future research were also discussed.

Turning recycled plastic waste into fashion products is an uprising trend that creates efficiencies and sustainability for both economic development and the environment. However, in Vietnam, the recycled-from-plastic-waste fashion industry is still underdeveloped. By using statistical inference method and primary data sources, the research determines factors that influence consumption behavior towards fashion products made by recycled plastic waste in Hanoi. Research results indicate that prices, product quality, and community influence impact on consumer behavior. In particular, community influence is considered as a new factor which is further investigated in accordance with conditions in Vietnam. Ultimately, the research proposes a number of recommendations for recycled fashion products manufacturing business in Vietnam.

The purpose of the current research is to explore the impact of Instagram pages on consumers’ purchasing intentions among millennials in the fashion industry in Jordan. This study uses a quantitative, cause-effect, and cross-sectional approach. Online surveys were used to collect data from 212 respondents through different social media tools. The collected data was analyzed by SPSS software and Smart PLS to test the research hypothesis. Results show that bloggers’ recommendations significantly affect eWOM and engagement; usefulness information significantly affects eWOM and engagement; while trust insignificantly affects eWOM and engagement; brand familiarity insignificantly affects eWOM and engagement; participation and socialization insignificantly affect eWOM and engagement. Finally, useful information, eWOM, and engagement significantly affect consumers buying intention on Instagram. The study gives new information about the influence of Instagram pages on consumers' intentions. Therefore, this research expands the knowledge about factors that affect customers’ buying intentions. Since the study is a quantitative cross-sectional conducted on fashion industry Instagram users through an online survey in Jordan, which may limit its generalization to other industries and countries, therefore, the study suggests applying similar studies to online users of different ages, industries, and countries. Marketers can use Instagram to contact, promote, advertise, and sell their products by developing strong relationships with their customers through different social media tools. Using social media tools for marketing and selling reduces paperwork, printed advertisement, and transportation, which positively affects corporate social responsibility and reduces the consumption of energy and pollution.

Fashion plays an important role on lifestyle and many people spend their money proportion to fashion changes. In this paper, we present an empirical study among students who attend some private schools in Iran. The study investigates whether there is any correlation between fashion consciousness as well as fashion practices and national identity, university student gender and mass media. The proposed study designs a questionnaire and distributes among 384 students who attend university and analyze the results using Pearson correlation test. The results indicate that there is a positive correlation between national consciousness and fashion, a positive correlation between using mass media applications and fashion. However, the results of the study do not indicate any significance correlation between fashion and mixture of students in terms of gender.