Since consumer’s needs, wants, and preferences establish a cornerstone for developing new products, this research aims to determine the effect of hedonic shopping motivations of Jordanian youth’s fashion leadership behavior through a social psychology approach. Based on the diffusion and human motivations theories, six hedonic shopping motivations have been examined: (1) value shopping motivations; (2) gratification shopping motivations; (3) idea shopping motivations; (4) adventure shopping motivations; (5) social shopping motivations; and (6) role shopping motivations. A self-administered questionnaire has been developed to collect data from the research sample comprising 500 students from four private universities in Amman. Results showed that fashion leadership behavior is significantly related only to four hedonic shopping motivations: value shopping motivations, idea shopping motivations, social shopping motivations; and role shopping motivations, whereas gratification and adventure shopping motivations were found to not have a significant impact on leadership behavior. Research recommendations and future research were also discussed.

Digitization and the internet are new phenomena which have greatly changed the way in which modern-day businesses are run. Enterprise resource planning (ERP) is one such system developed as a result of digitization in order to improve firm supply chain efficiency. This study investigated the relationship between digital and sustainable supply chain (in this case the ERP system) and firm competences of supply chain management. 33 respondents from e-commerce firms volunteered to take part in the data collection process of the study, with a majority of them being information technology (IT) managers. The hypothesized relationships were analyzed using structural equation modelling (SEM). Findings of the study depict that all the hypothesized relationships were significant (p<.001) at the 1 % level of significance, implying that there exists a positive effect of the ERP systems on firm performance.

This research aimed at identifying the impact of (Perceived ease of use, Perceived usefulness, Perceived enjoyment and perceived trust), and examine the moderating role of subjective norms, on healthcare providers acceptance for digital marketing provided by the medical field companies. To achieve the goals of this research, the researcher relied on a descriptive and analytical approach. The research dealt with 400 healthcare providers, where the population consisted of all healthcare providers working in Amman, a convenience sample was chosen from the healthcare providers. Moreover, the questionnaire was the main tool for collecting data. Analyzing data was conducted using a set of statistical methods including exploratory factor analysis EFA, confirmatory factor analysis CFA, multiple regression, interactive hierarchical regression and process procedures method using (SPSS-V20) and (AMOS-V23). The key finding was there an impact of Perceived ease of use, Perceived usefulness, Perceived enjoyment and perceived trust on healthcare providers acceptance for digital marketing provided by the medical field companies. Recommendations and future research also were discussed.

Social media is becoming more and more popular as a medium for marketing and promotion. Banks, for example, have spent a substantial amount of time, efforts, as well as finances marketing their products. Nevertheless, figuring out how businesses may use social media marketing to reach customers and encourage them to remain loyal is really a challenge. Therefore, the study purpose is to identify as well as test the key sections of social media marketing that can anticipate improvements in customer experience. The conceptual framework was proposed using seven variables (performance expectancy, hedonic incentive, and habit) from the expanding Unified Theory of Acceptance and Use of Technology (UTAUT2), as well as interactivity, information quality, perceived relevance and purchase intention. The research data was gathered through 437 questionnaires from banks customers. The validity of the existing model and the strong impact of performance expectancy, hedonic motivation, interactivity, information quality, and perceived relevance on customer experience were significantly supported by the primary results of structural equation modeling (SEM). This research should give marketers with a lot of theoretically and practically recommendations on how to organize and conduct social media marketing effectively.