This research aims to analyze the effect of Online Brand Community (OBC) on E-loyalty in the Indonesian e-commerce industry. This research was conducted by quantitative approach with the dependent variable of this research being e-loyalty (Y), and online brand community (X) as independent variable. The object includes all followers of Tokopedia, Bukalapak and OLX official Instagram accounts. The research uses a simple random sampling method and probability sampling techniques to 200 account users. Data analysis technique is implemented by using Structural Equation Modeling (SEM) with IBM SPSS AMOS version 22.0. The findings indicate the significant effect of online brand community on e-loyalty. The results theoretically imply the need for community engagement in online marketing as one of the online brand community’s dimensions which can give the contribution of e-loyalty building.

The purpose of this study is to analyze the effects of digital marketing (DM), e-commerce (EC), business sustainability (BS) and financial performance (FP) of Micro, Small and Medium Enterprises (MSMEs) during Pandemic Covid19 in Indonesia. The relationships between digital marketing and business sustainability, e-commerce and business sustainability, digital marketing and financial performance, e-commerce and financial performance, financial performance and business sustainability are investigated. This research is quantitative research with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was accomplished by distributing online questionnaires to 120 MSMEs in Banten Indonesia who had experienced the pandemic. The results show that digital marketing had significant effect on business sustainability, e-commerce had significant effect on business sustainability, digital marketing had significant effect on financial performance. However, e-commerce had no significant effect on financial performance, financial performance had no significant effect on business sustainability, digital marketing had no significant effect on business sustainability through financial performance, e-commerce had no significant effect on business sustainability through financial performance. The use of digital marketing has been carried out to increase customer awareness. Marketplace as a manifestation of e-commerce is used as an innovation or change in sales methods.

In this study, researchers examined how consumer decisions on purchases in e-commerce are particularly influenced by trust, attitudes and the ease of new shopping places. The data collection research was conducted using a questionnaire with 130 consumer respondents who had bought at ecommerce which would later be processed by Amos' Structural Equation Modeling (SEM). The study used four variables, thirteen dimensions and twenty-six indicators. The results showed that trust, convenience and attitudes influenced consumer decisions in buying e-commerce. The results also showed that trust had the greatest and most significant influence on consumer decisions to buy in e-commerce. So, it can be said that consumers buy because it is based on a sense of already trusting an e-commerce to make e-commerce crowded and buyers need to pay attention to improving their taste.

Over the past time, the dramatic growth of e-commerce has made Vietnam as one of the most potential markets in ASEAN. Vietnamese businesses as well as consumers are facing great opportunities from the industrial revolution 4.0. However, in addition to those significant developments, e-commerce in Vietnam also faces many challenges and barriers. Therefore, this research gives an overview of the current situation of e-commerce development and recommendations based on the findings of significant effect generating from PESTLE issues to further development of the online trading platforms in Vietnam.

Recently, the diffusion of the Internet as a retail and distribution channel has undergone a great growth. This paper presents an empirical investigation on the effects of gender differences on online buying. The study explored gender differences among 13 factors concerning the internet buyer. With regard to factors and consistent with Hypothesis and sub hypothesis, differences were detected across genders using t-student tests and the findings were in alignment with the ANOVA test. For data collection and final testing of the E-SAT model a questionnaire was designed and distributed among 100 randomly people who resided in Iran. The analysis show that merchandising, security and company items gained more scores for men than women in online shopping.

This paper investigates the use of Online Shopping as one of electronic marketing techniques as well as the effect of applying this shopping method and marketing on customer loyalty in Iran. The variables are extracted according to the review of literature and studies conducted in the field of shopping through cyberspace. A questionnaire is designed by applying these variables and distributed among a sample of service providers and users after testing its reliability and validity. Performing the statistical tests on the results of investigation led to the identification of effective factors. In addition, another questionnaire is distributed according to the obtained components in order to achieve a structural model for the impact of components on the customer loyalty. The structural equation modeling (SEM) is designed to learn the impact of obtained components on customer loyalty as a basis influencing on the survival of business space using SEM method. The study identified different components affected by utilization of online shopping websites including comprehensive information system, system development, choice power, viability and system optimization.

During the Covid-19 pandemic, when strict restrictions were imposed to protect public health, e-commerce played a significant role in providing products on time. E-commerce technology and big data analytics enable companies to gain competitive advantages and respond to customers more efficiently. To make e-commerce more sustainable, the three dimensions of sustainability must be met, otherwise it can have negative consequences that lead to ecosystem destruction. Thus, e-commerce must learn how to effectively manage certain aspects of sustainability and adapt its operations to achieve balance. E-commerce's impact on sustainability can be measured in three pillars: economic, social and environmental and achieving a balance among these is the ultimate goal of sustainable development. Although the sustainability issue and big data analytics have gained increasing popularity in recent years, there is still a gap in evaluating applications of big data based on sustainable development indicators. In this study, we used a hybrid multi-criteria decision-making technique combining fuzzy TOPSIS and BWM to assess big data applications in e-commerce considering sustainable development indicators. The results showed environmental sustainability and energy consumption efficiency received the highest weight for the main pillars and sub criteria of sustainability indicators. Coordinating and monitoring supply chain processes, innovating product, process and business models, and creating new products and services are the top three applications of big data in e-commerce considering sustainable development indicators. E-commerce managers and experts can make better decisions about sustainable approaches by prioritizing big data applications based on sustainable development indicators. In addition, the proposed approach can also be used to evaluate big data analytics in other industries that consider sustainable development indicators.

The purpose of this research is to investigate the status and the evolution of the scientific studies on the effect of social networks on e-commerce. The study seeks to address the status of a set of scientific productions of researchers in the world indexed in Scopus based on scientometrics indicators. In total, 1926 articles were found and the collected data were analyzed using quantitative and qualitative indicators of scientometrics with bibliometrix R software package. The findings show that researches have grown exponentially since 2009 and the trend has continued at relatively stable rates. Thematic analysis shows that the subject had a significant but not well-developed research field. There is a high rate of cooperation with a rich research network among institutions in United States, European and Asian countries. Studies also show that research interest in this area is prevalent in developed countries. In addition, the lack of funds and complex analytical tools may be due to lack of studies in developing countries, especially in Africa. The study of the global trend of research through scientometrics helps managers and researchers in identifying countries and institutions with the greatest potential for scientific production, which allows them to develop their professions.

This research examines contextual, structural and organizational factors, which can facilitate or slow down adoption of innovation in Electronic Banking in the financial Institutions. Three-dimensional model co-structure, co-behavioral, contextual (3C) is used in this research. This schema is a logical model in the categories of models and many of concepts, events and organizational phenomena can be examined. Structural factors including type of the organization of institution, work distribution, preparing mobilization of resources and equipment and risk of decision-making sophistication influence on adoption of Electronic Banking. There are four contextual factors, which contribute in adoption of Electronic Banking including goals, strategies, culture and common norms. The five Behavioral Factors, which affect on electronic banking are connections and relations, skills and personal characters of employees, education, job satisfaction and banking work process. By studying the mentioned factors, we have realized that contextual factors plays important role on adoption of electronic Banking by employee and the behavioral and structural factors have minor impacts. The mentioned proposals are methods, which facilitate the adoption of electronic banking in the country.