Growing Science » Tags cloud » Brand Equity
Authors: Haudi Haudi, Wiwik Handayani, Musnaini Musnaini, Yohanes Totok Suyoto, Teguh Prasetio, Endang Pitaloka, Hadion Wijoyo, Hendrian Yonata, Intan Rachmina Koho, Yoyok Cahyon
DOI: 10.5267/j.ijdns.2022.1.015
Keywords: Social Media Marketing, Brand Trust, Brand Equity, Brand Loyalty, SMEs Performance
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 3 | Views: 19109 | Reviews: 0
Authors: Nihayatul Maskuroh, Mochammad Fahlevi, Dasih Irma, Rita Rita, Arbi Siti Rabiah
DOI: 10.5267/j.ijdns.2021.9.017
Keywords: Social Media Marketing, Repurchase Intention, Brand Equity, Customer relationship management
Journal: IJDS | Year: 2022 | Volume: 6 | Issue: 1 | Views: 3143 | Reviews: 0
Authors: Jalal Hanaysha, Haim Hilman
Keywords: Automotive sector, Brand equity, Product innovation
Journal: MSL | Year: 2015 | Volume: 5 | Issue: 6 | Views: 5691 | Reviews: 0
Authors: Marzieh Babayi, Zeinolabedin Rahmani
Keywords: Brand equity, Localization strategy, Samsung
Journal: MSL | Year: 2015 | Volume: 5 | Issue: 5 | Views: 2883 | Reviews: 0
Authors: Seyed Mohsen Mousavi Hekmati, Mohamad Reza Khoshlafz
DOI: 10.5267/j.uscm.2016.7.001
Keywords: Brand equity, Supply chain management, Quality, Auto part makers
Journal: USCM | Year: 2017 | Volume: 5 | Issue: 1 | Views: 1485 | Reviews: 0
Authors: Mahmoud Samiei Nasr, Seyed Mohsen Seyed Ali Akbar, Elham Aghaalikhani
Keywords: Advertisement, Brand awareness, Brand equity, Irancell, MCI
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 11 | Views: 1837 | Reviews: 0
Authors: Bahram Jabarzadeh Karbasi, Ali Jafari Rad
Keywords: Brand Equity, Chain Stores, ETKA, Iran, Sale Promotions
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 9 | Views: 3918 | Reviews: 0
Authors: Reza Pirayesh, Masoud Ghaempanah
Keywords: Banking industry, Brand equity, Multimedia advertisement
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 8 | Views: 2172 | Reviews: 0
Authors: Afsane Zamanimoghadam, Karim Hamdi, Mandana Sediqi
Keywords: Brand equity, Customer, Samsung
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 7 | Views: 2058 | Reviews: 0
Authors: Naser Azad, Azadeh Salmantabar
Keywords: Brand equity, Factor analysis, Sales effect
Journal: MSL | Year: 2014 | Volume: 4 | Issue: 7 | Views: 2042 | Reviews: 0
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