How to cite this paper
APA: Hosseinjazani, N. (2017). An exploration study on the effects of social media on building SMEs brands. Journal of Project Management, 2(2), 63-70.
Chicago/Turabian: Hosseinjazani, N. 2017. "An exploration study on the effects of social media on building SMEs brands." Journal of Project Management 2, no. 2 (2017): 63-70.
AMA: Hosseinjazani, N. An exploration study on the effects of social media on building SMEs brands. Journal of Project Management. 2017;2(2):63-70.
References
Alden, D. L., Steenkamp, J. B. E., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. The Journal of Marketing, 63(1), 75-87.
Alegre, J., Sengupta, K., & Lapiedra, R. (2013). Knowledge management and innovation perfor-mance in a high-tech SMEs industry. International Small Business Journal, 31(4), 454-470.
Adler, P. S., & Kwon, S. W. (2002). Social capital: Prospects for a new concept. Academy of man-agement review, 27(1), 17-40.
Brauer, M., & Bourhis, R. Y. (2006). Social power. European Journal of Social Psychology, 36(4), 601-616.
Blyler, M., & Coff, R. W. (2003). Dynamic capabilities, social capital, and rent appropriation: Ties that split pies. Strategic management journal, 24(7), 677-686.
Bronnenberg, B. J., & Wathieu, L. (1996). Asymmetric promotion effects and brand position-ing. Marketing Science, 15(4), 379-394.
Burgers, J. H., Van Den Bosch, F. A., & Volberda, H. W. (2008). Why new business development projects fail: coping with the differences of technological versus market knowledge. Long Range Planning, 41(1), 55-73.
Cadwallader, S., Jarvis, C. B., Bitner, M. J., & Ostrom, A. L. (2010). Frontline employee motivation to participate in service innovation implementation. Journal of the Academy of Marketing Sci-ence, 38(2), 219-239.
Crosno, J. L., Freling, T. H., & Skinner, S. J. (2009). Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations. Psychology & market-ing, 26(2), 91-121.
Gupta, S., Melewar, T. C., & Bourlakis, M. (2010). Transfer of brand knowledge in business-to-business markets: a qualitative study. Journal of Business & Industrial Marketing, 25(5), 395-403.
Heggestuen, J. (2013). One in every 5 people in the world own a smartphone, one in every 17 own a tablet. Business Insider, 15.
Kim, C. K., Han, D., & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Re-search, 43(4), 195-206.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An em-pirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Larrañeta, B., Zahra, S. A., & González, J. L. G. (2012). Enriching strategic variety in new ventures through external knowledge. Journal of Business Venturing, 27(4), 401-413.
Li, Y., Hou, M., Liu, H., & Liu, Y. (2012). Towards a theoretical framework of strategic decision, supporting capability and information sharing under the context of Internet of Things. Information Technology and Management, 13(4), 205-216.
Melewar, T. C., & Nguyen, B. (2014). Five areas to advance branding theory and practice. Journal of Brand Management, 21(9), 758-769.
Nagamachi, M. (2002). Kansei engineering as a powerful consumer-oriented technology for product development. Applied ergonomics, 33(3), 289-294.
Raju, P. S., Lonial, S. C., & Crum, M. D. (2011). Market orientation in the context of SMEs: A con-ceptual framework. Journal of Business Research, 64(12), 1320-1326.
Stock, R. M., Six, B., & Zacharias, N. A. (2013). Linking multiple layers of innovation-oriented cor-porate culture, product program innovativeness, and business performance: A contingency ap-proach. Journal of the Academy of Marketing Science, 41(3), 283-299.
Trout, J., & Rise, A. (1972). Positioning cuts through chaos in marketplace. Advertising Age, 43, 51-54.
Nguyen, B., Yu, X., Melewar, T. C., & Chen, J. (2015). Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51, 11-25.
Quinton, S. (2013). The community brand paradigm: A response to brand management's dilemma in the digital era. Journal of Marketing Management, 29(7-8), 912-932.
Alden, D. L., Steenkamp, J. B. E., & Batra, R. (1999). Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. The Journal of Marketing, 63(1), 75-87.
Alegre, J., Sengupta, K., & Lapiedra, R. (2013). Knowledge management and innovation perfor-mance in a high-tech SMEs industry. International Small Business Journal, 31(4), 454-470.
Adler, P. S., & Kwon, S. W. (2002). Social capital: Prospects for a new concept. Academy of man-agement review, 27(1), 17-40.
Brauer, M., & Bourhis, R. Y. (2006). Social power. European Journal of Social Psychology, 36(4), 601-616.
Blyler, M., & Coff, R. W. (2003). Dynamic capabilities, social capital, and rent appropriation: Ties that split pies. Strategic management journal, 24(7), 677-686.
Bronnenberg, B. J., & Wathieu, L. (1996). Asymmetric promotion effects and brand position-ing. Marketing Science, 15(4), 379-394.
Burgers, J. H., Van Den Bosch, F. A., & Volberda, H. W. (2008). Why new business development projects fail: coping with the differences of technological versus market knowledge. Long Range Planning, 41(1), 55-73.
Cadwallader, S., Jarvis, C. B., Bitner, M. J., & Ostrom, A. L. (2010). Frontline employee motivation to participate in service innovation implementation. Journal of the Academy of Marketing Sci-ence, 38(2), 219-239.
Crosno, J. L., Freling, T. H., & Skinner, S. J. (2009). Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations. Psychology & market-ing, 26(2), 91-121.
Gupta, S., Melewar, T. C., & Bourlakis, M. (2010). Transfer of brand knowledge in business-to-business markets: a qualitative study. Journal of Business & Industrial Marketing, 25(5), 395-403.
Heggestuen, J. (2013). One in every 5 people in the world own a smartphone, one in every 17 own a tablet. Business Insider, 15.
Kim, C. K., Han, D., & Park, S. B. (2001). The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification. Japanese Psychological Re-search, 43(4), 195-206.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An em-pirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
Larrañeta, B., Zahra, S. A., & González, J. L. G. (2012). Enriching strategic variety in new ventures through external knowledge. Journal of Business Venturing, 27(4), 401-413.
Li, Y., Hou, M., Liu, H., & Liu, Y. (2012). Towards a theoretical framework of strategic decision, supporting capability and information sharing under the context of Internet of Things. Information Technology and Management, 13(4), 205-216.
Melewar, T. C., & Nguyen, B. (2014). Five areas to advance branding theory and practice. Journal of Brand Management, 21(9), 758-769.
Nagamachi, M. (2002). Kansei engineering as a powerful consumer-oriented technology for product development. Applied ergonomics, 33(3), 289-294.
Raju, P. S., Lonial, S. C., & Crum, M. D. (2011). Market orientation in the context of SMEs: A con-ceptual framework. Journal of Business Research, 64(12), 1320-1326.
Stock, R. M., Six, B., & Zacharias, N. A. (2013). Linking multiple layers of innovation-oriented cor-porate culture, product program innovativeness, and business performance: A contingency ap-proach. Journal of the Academy of Marketing Science, 41(3), 283-299.
Trout, J., & Rise, A. (1972). Positioning cuts through chaos in marketplace. Advertising Age, 43, 51-54.
Nguyen, B., Yu, X., Melewar, T. C., & Chen, J. (2015). Brand innovation and social media: Knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability. Industrial Marketing Management, 51, 11-25.
Quinton, S. (2013). The community brand paradigm: A response to brand management's dilemma in the digital era. Journal of Marketing Management, 29(7-8), 912-932.