How to cite this paper
Abbasi, H., Abbasi, H., Faraji, A & Hajirasouliha, M. (2014). Investigating the effects of green marketing on development of brand fascination.Management Science Letters , 4(5), 921-924.
Refrences
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Chen, Y. S. (2010). The drivers of green brand equity: green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319.
Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of marketing, 70(4), 1-18.
Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: an integrative framework. Journal of the Academy of Marketing science, 32(1), 3-19.
Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding green marketing myopia: ways to improve consumer appeal for environmentally preferable products. Environment: Science and Policy for Sustainable Development, 48(5), 22-36.
do Paço, A. M. F., & Raposo, M. L. B. (2008). Determining the characteristics to profile the “green” consumer: an exploratory approach. International Review on Public and Nonprofit Marketing, 5(2), 129-140.
Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal, 8(4), 357-370.
Robin, D. P., & Reidenbach, R. E. (1987). Social responsibility, ethics, and marketing strategy: closing the gap between concept and application. The Journal of Marketing, 51(1), 44-58.
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91.
Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.
Chen, Y. S. (2010). The drivers of green brand equity: green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319.
Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of marketing, 70(4), 1-18.
Maignan, I., & Ferrell, O. C. (2004). Corporate social responsibility and marketing: an integrative framework. Journal of the Academy of Marketing science, 32(1), 3-19.
Ottman, J. A., Stafford, E. R., & Hartman, C. L. (2006). Avoiding green marketing myopia: ways to improve consumer appeal for environmentally preferable products. Environment: Science and Policy for Sustainable Development, 48(5), 22-36.
do Paço, A. M. F., & Raposo, M. L. B. (2008). Determining the characteristics to profile the “green” consumer: an exploratory approach. International Review on Public and Nonprofit Marketing, 5(2), 129-140.
Peattie, K., & Crane, A. (2005). Green marketing: legend, myth, farce or prophesy?. Qualitative Market Research: An International Journal, 8(4), 357-370.
Robin, D. P., & Reidenbach, R. E. (1987). Social responsibility, ethics, and marketing strategy: closing the gap between concept and application. The Journal of Marketing, 51(1), 44-58.
Thomson, M., MacInnis, D. J., & Whan Park, C. (2005). The ties that bind: Measuring the strength of consumers’ emotional attachments to brands. Journal of Consumer Psychology, 15(1), 77-91.
Whan Park, C., MacInnis, D. J., Priester, J., Eisingerich, A. B., & Iacobucci, D. (2010). Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers. Journal of Marketing, 74(6), 1-17.