Peru is a country with plenty of renewable energy sources. However, its power demand depends on more than 50% of fossil fuels. Specifically, the power coming from the sun only represents 1% of the Peruvian energy matrix even though the territory has high radiation indexes. Therefore, the current analysis aims to search for the research situation of photovoltaic energy. Hence, this research looked for literature from RENATI and EBSCO, which provided 398 pieces of academic investigation. After applying the Prisma methodology to select the most relevant thesis and papers, we analyzed 48 elements. We found that the on-grid technology was the most viable in economic terms for projects related to business and electrification. At the same time, off-grid systems have been preferred for sanitation applications. Nonetheless, all the reviewed literature showed that photovoltaic technology positively impacted the environment and was as effective as conventional sources.

The research studied the dynamics of the factors that determine competitiveness in the textile sector in Huancayo, Peru, given that in recent years it has been affected, with repercussions on profits, economic-financial stability, jobs, among others. Competitiveness is given by the interaction of various resources, actors and circumstances, which generate situations that could be auspicious or detrimental to the sector and other sectors. As a general perspective, Porter's Competitive Diamond Model and Action-Participatory Research have been used, combining scientific rigor with industrial practice. In applied research of non-experimental transactional design, an Attitude Scale was used as an instrument with 62 items and Likert-type answers, considering 7 latent variables. The methodological intervention was carried out on a sample of 75 sectoral experts. The factors that mainly determine the competitiveness of the textile sector are the structure, rivalry and strategy developed by the companies with a path coefficient of 0.812, the understanding of the behavior of the demand with a path value of 0.912 and the actions of the Government with an inverse relation of 0.824 for the respective path coefficient; while no relation has been established with the variable Integration or cluster.

The objective of this study was to determine the impact of internal marketing on the organizational commitment of employees in the retail sector. The method used was a quantitative correlational approach, at an explanatory level with a non-experimental design. The study sample consisted of 392 workers belonging to the retail sector. The results generated by structural equations show that specific relationships have p < 0.05, i.e. all the proposed hypotheses are accepted in the proposed correlation between internal marketing and the three types of organizational commitment, among them the affective commitment, which generates emotional ties between the employee and the organization, feeling proud to remain in the same linking the values and objectives of the same as their own goals, the commitment of permanence, which implies the risks involved in separating from the organization as well as the loss of all the benefits obtained and how these would be difficult to obtain if the employee were to leave the organization. Finally, the normative commitment, which arises when the employee perceives some kind of opportunity or special benefit in the organization, thus generating a bond of moral reciprocity, i.e. a bond of loyalty. The conclusion of the study is that the use of internal marketing for personnel selection is a fundamental tool for achieving acceptable levels of the three types of commitment mentioned above. This ensures the efficiency of the company both internally and externally, with long-term results.

The objective of the research was to determine the impact of Digital Marketing on customer relationship management (CRM) in an educational institution in central Peru. The study was carried out from the quantitative approach, with a non-experimental correlational transactional research design. A questionnaire was applied to 228 parents between the ages of 30 and 50 who belong to an educational institution in the city of Concepción in Peru. Using the structural equations model, it was found that Content Marketing has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0.05). Regarding the Marketing of social networks, it was identified that it has a significant influence on the operational management of customer relationships (p <0.05), as well as on the analytical management of customer relationships (p <0, 05), because the media used by educational institutions are attractive to parents. It is concluded that Digital Marketing has a great impact on customer relationship management (CRM) in the educational sector of a city in central Peru.

Supply chain management (SCM) practices have become strategic resources and capabilities for enhancing both competitive advantage logistic performance (ORGPER). However, it is not clear how SC Practices influence logistic performance in the agribusiness context. However, the mechanism of SCMPs effects is not yet understood since extant literature has produced mixed results. Hence, this study sought to test the impact of mediation of the competitive advantage of relations between SCMP and Reperform the point of view of Kenya's dairy supply chain. The study examined four estimates that were tested using partial minimum square structural equation modeling (PLS-SAME) techniques to work out the purpose of the study. Across-departmental survey design has been used to collect preliminary data from109 dairy cooperatives in thirteen major dairy producing counties in Kenya. The results reveal that SCM practice has a positive and significant effect on CA(P=0.730) and ORGPER (P=0.237). In addition, THERE is a positive, statistically significant effect on THECAORGPER (P=0.522). Further results show that CA mediates the relationship between SCMP and ORGPER. Consequently, the study concludes that SCMPs first generate CA, which in turn enhances ORGPER in a logistic sense. Theoretically, the study provides insights on the resource-based view theory as well as a conceptual framework for its validation. Similarly, the study informs managers and policymakers in knowing specific SCMPs to focus on to enhance CA and ORGPER of the dairy cooperatives in Kenya.

The relationship between the organization and its clients is the life of every enterprise, whether it is a multinational corporation of several billion employees and a multi-million-deposit business or sole traders with a handful of daily customers. The relationship between the organization and its traditions is the key concern. Between these two cases, consumer relationship management (CRM) is the same in theory and may differ significantly. Both the company and consumers have some factors to meet, such as the desires and expectations of all sides, before forming a contract. We need to earn a profit to succeed and to improve clients expect excellent support, better goods and reasonable pricing. The implementation of a CRM program will impact consumer service and customer knowledge for various purposes. Likewise, adopting a CRM strategy would definitely affect consumer loyalty and awareness. CRM guarantees that consumers are happy and strengthens ties between the company and its clients. Such practices improve the partnership between customers and sales representatives. The study carried out the quantitative approach in the delivery of the questionnaire to more than 100 bank customers. In concise and inferential statistics, the data were handled using the SPSS statistical method. Data indicates that the strong relationship between consumer loyalty and customer happiness of CRM technologies occurs and the stronger the overall customer satisfaction score, the larger the volume of CRM technology deployed.

In a context where ICTs are indispensable elements for the development of business activities, it is necessary to know their influence on the internal improvement of processes. This research seeks to establish the influence of ICTs on the competitive advantage of micro-enterprises in Huancayo 2024. Research developed under a basic type study, has a quantitative approach with a correlational and cross-sectional level, the sample was made up of 59 entrepreneurs in the bakery sector in the province of Huancayo. Data analysis and processing was carried out using structural equations based on PLS. The study obtained the following results: a Sperman 's Rho correlation coefficient of 0.821 with a significance level of ,000 which shows a high and positive degree of influence between ICTs and competitive advantage as well as its different dimensions Level of use, alignment of use and training; Likewise, the general hypothesis is accepted, which establishes that there is a significant relationship between Information and Communication Technology ( ICTs ) and the competitive advantage in SMEs in the pastry sector - Huancayo 2024.

This paper presents an empirical investigation to evaluate the impact of purchase, storage and inventory management on the production costs of materials supply management in the Peruvian paper industry. A linear regression model was used under the ordinary least squares method to determine the causal relationship between the provisioning of materials and production costs. It was concluded that the evaluation of the effect between the study variables was inversely proportional, that is, as the management of purchase, storage, and inventory in companies improve, the production costs may also be reduced.

Eco-friendly business practices range from energy efficiency to sustainable management; therefore, the implementation of these practices not only has the potential to mitigate environmental impacts, but also to improve the long-term competitiveness and sustainability of companies. In this study we analyze eco-friendly business practices and their impact on environmental sustainability in companies in a region of the Peruvian Amazon. A quantitative, non-experimental approach was considered, with an explanatory design; for which, a sample size of 200 companies was considered, which were randomly selected, to which two instruments were applied, the first with 7 indicators and the second with 3, valid, with an alpha of 0.720 and 0.670 respectively, assessing structural equation modeling. The results show that eco-friendly business practices are oriented towards sustainability (C.R. = 19.280), as well as preventive and eco-efficient practices (C.R. = 5.023, C.R.= 14.185); these findings can serve as a basis for the creation or improvement of public policies that promote eco-friendly business practices, encouraging companies to adopt measures that favor environmental sustainability. Therefore, eco-friendly business practices have a positive impact on environmental sustainability in companies in a region of the Peruvian Amazon; in addition, preventive practices and eco-efficient practices have a positive impact on environmental sustainability in companies in a region of the Peruvian Amazon.

The rapid progress of TICs has generated different ways to modify and transfer information, which implies the generation of new forms of knowledge. The objective of this study is to establish the relationship between digital competencies and university teaching performance in public higher education in Huancayo. The study is of a basic type with a quantitative approach and correlational level, developed with the partition as a sample of 272 teachers and 387 students who develop teaching-learning activities at the UNCP. The data were analyzed and modeled through structural equations based on PLS. The research arrived at the following results: a value of 0.890 in Spearman's Rho correlation coefficient and a significance level of .000, which shows that there is a high positive relationship between the study variables; likewise, the hypothesis is accepted. general which considers that there is a significant relationship between digital competencies and teaching performance in the classroom.