How to cite this paper
Oré-Calixto, S & Vicente-Ramos, W. (2021). The effect of digital marketing on customer relationship management in the education sector: Peruvian case.Uncertain Supply Chain Management, 9(3), 549-554.
Refrences
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Amson, A., Remedios, L., Pinto, A., & Kent, M. P. (2021). Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study. BMC Public Health, 21(1), 1-9.
Aquino-Arrieta, K., Fernandez-Mejia, F., Cespedes-Blanco, C., Raymundo-Ibañez, C., & Alvarez, J. M. (2020, February). Business Architecture Model Adapted to Predictive Analysis for Customer's Increasing of SMEs of Furnitures Industry through Digital Tools. In 2020 9th International Conference on Industrial Technology and Management (ICITM) (pp. 176-180). IEEE.
Botero, D. A., Arias, A. V., Hernández, J. B., & Cano, L. D. (2021). Factors that promote social media marketing in retail companies. Contaduría y administración, 66(1), 9.
Bricio Samaniego, K., Calle Mejia, J., & Zambrano Paladines, M. (2018). Digital marketing as a tool for labor performance in the ecuadorian environment: case study of graduates from the University of Guayaquil. Revista universidad y sociedad, 10(4), 103-109.
Coca Cola Journey. (2017). Coca Cola Perú. Retrieved from Bodegas peruanas: retos y fortalezas de los negocios del barrio: https://www.cocacoladeperu.com.pe/historias/comunidad-bodegas-peruanas-retos-y-fortalezas-de-los-negocios-del-barrio
Cuevas-Molano, E., Sánchez-Cid, M., & Matosas-López, L. (2019). Bibliometric analysis within studies of brand content strategy in social media. Comunicación y sociedad, 16.
Cortado, F. J., & Chalmeta, R. (2016). Use of social networks as a CSR communication tool. Cogent Business & Management, 3(1), 1187783.
Curo, Y. G., De la Cruz Amaro, J., & Vicente-Ramos, W. (2020). Impact of e-commerce on the performance of agroexports in the central region of Peru. Acta Logistica, 7(4), 301-307.
Chatterjee, S., Chaudhuri, R., Vrontis, D., Thrassou, A., & Ghosh, S. K. (2021). Adoption of artificial intelligence-integrated CRM systems in agile organizations in India. Technological Forecasting and Social Change, 168, 120783.
Dastane, O. (2020). Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management. Journal of Asian Business Strategy, 10(1), 142-158.
Drew, J., Sachs, A. D., Sueiro, C., & Stepp, J. R. (2017). Ancient grains and new markets: the selling of quinoa as story and substance. In Corporate Social Responsibility and Corporate Governance. Emerald Publishing Limited.
Guerreiro, J., & Loureiro, S. (2020). Cause-Related Marketing in the Digital Era: How Enterprises Can Deal with International Campaigns in Individualist Versus Collectivist Countries. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 31(6), 1330-1342.
Del Toro, G. (2020). El impacto del marketing digital en empresas fabricantes de embutidos de los Altos de Jalisco. RICEA Revista Iberoamericana de Contaduría, Economía y Administración, 9(18), 1-19.
Itani, O. S., Krush, M. T., Agnihotri, R., & Trainor, K. J. (2020). Social media and customer relationship management technologies: Influencing buyer-seller information exchanges. Industrial Marketing Management, 90, 264-275.
Jayanthi, L. & Vimala, V. (2019). Influence of process and technology factors in successful implementation of CRM in private sector banks. International Journal of Advanced Science and Technology, 28(20), 95-101.
Kotler, P., Kartajaya, H., & Hooi, D. H. (2019). Asian competitors: Marketing for competitiveness in the age of digital consumers. World Scientific.
Kumar Sharma, N., Chen, W. K., & Lai, K. K. (2020). Challenges and Prospects for Digital Marketers while Dealing with SMEs: An Interview. In 2020 The 4th International Conference on Software and e-Business (pp. 25-31).
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7-25.
Velázque-Cornejo, B. I., & Hernández-Gracia, J. F. (2019). Marketing de contenidos. Boletín Científico de la Escuela Superior Atotonilco de Tula, 6(11), 51-53.
Viana, J., van der Zandt, M., Reinhold, O., & Alt, R. (2020, June). Outsourcing of Social CRM Services in German SMEs. In International Conference on Business Information Systems (pp. 215-228). Springer, Cham.
Wassouf, W. N., Alkhatib, R., Salloum, K., & Balloul, S. (2020). Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study. Journal of Big Data, 7, 1-24.
Amson, A., Remedios, L., Pinto, A., & Kent, M. P. (2021). Exploring the extent of digital food and beverage related content associated with a family-friendly event: a case study. BMC Public Health, 21(1), 1-9.
Aquino-Arrieta, K., Fernandez-Mejia, F., Cespedes-Blanco, C., Raymundo-Ibañez, C., & Alvarez, J. M. (2020, February). Business Architecture Model Adapted to Predictive Analysis for Customer's Increasing of SMEs of Furnitures Industry through Digital Tools. In 2020 9th International Conference on Industrial Technology and Management (ICITM) (pp. 176-180). IEEE.
Botero, D. A., Arias, A. V., Hernández, J. B., & Cano, L. D. (2021). Factors that promote social media marketing in retail companies. Contaduría y administración, 66(1), 9.
Bricio Samaniego, K., Calle Mejia, J., & Zambrano Paladines, M. (2018). Digital marketing as a tool for labor performance in the ecuadorian environment: case study of graduates from the University of Guayaquil. Revista universidad y sociedad, 10(4), 103-109.
Coca Cola Journey. (2017). Coca Cola Perú. Retrieved from Bodegas peruanas: retos y fortalezas de los negocios del barrio: https://www.cocacoladeperu.com.pe/historias/comunidad-bodegas-peruanas-retos-y-fortalezas-de-los-negocios-del-barrio
Cuevas-Molano, E., Sánchez-Cid, M., & Matosas-López, L. (2019). Bibliometric analysis within studies of brand content strategy in social media. Comunicación y sociedad, 16.
Cortado, F. J., & Chalmeta, R. (2016). Use of social networks as a CSR communication tool. Cogent Business & Management, 3(1), 1187783.
Curo, Y. G., De la Cruz Amaro, J., & Vicente-Ramos, W. (2020). Impact of e-commerce on the performance of agroexports in the central region of Peru. Acta Logistica, 7(4), 301-307.
Chatterjee, S., Chaudhuri, R., Vrontis, D., Thrassou, A., & Ghosh, S. K. (2021). Adoption of artificial intelligence-integrated CRM systems in agile organizations in India. Technological Forecasting and Social Change, 168, 120783.
Dastane, O. (2020). Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management. Journal of Asian Business Strategy, 10(1), 142-158.
Drew, J., Sachs, A. D., Sueiro, C., & Stepp, J. R. (2017). Ancient grains and new markets: the selling of quinoa as story and substance. In Corporate Social Responsibility and Corporate Governance. Emerald Publishing Limited.
Guerreiro, J., & Loureiro, S. (2020). Cause-Related Marketing in the Digital Era: How Enterprises Can Deal with International Campaigns in Individualist Versus Collectivist Countries. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 31(6), 1330-1342.
Del Toro, G. (2020). El impacto del marketing digital en empresas fabricantes de embutidos de los Altos de Jalisco. RICEA Revista Iberoamericana de Contaduría, Economía y Administración, 9(18), 1-19.
Itani, O. S., Krush, M. T., Agnihotri, R., & Trainor, K. J. (2020). Social media and customer relationship management technologies: Influencing buyer-seller information exchanges. Industrial Marketing Management, 90, 264-275.
Jayanthi, L. & Vimala, V. (2019). Influence of process and technology factors in successful implementation of CRM in private sector banks. International Journal of Advanced Science and Technology, 28(20), 95-101.
Kotler, P., Kartajaya, H., & Hooi, D. H. (2019). Asian competitors: Marketing for competitiveness in the age of digital consumers. World Scientific.
Kumar Sharma, N., Chen, W. K., & Lai, K. K. (2020). Challenges and Prospects for Digital Marketers while Dealing with SMEs: An Interview. In 2020 The 4th International Conference on Software and e-Business (pp. 25-31).
Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., & Kannan, P. K. (2016). From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), 7-25.
Velázque-Cornejo, B. I., & Hernández-Gracia, J. F. (2019). Marketing de contenidos. Boletín Científico de la Escuela Superior Atotonilco de Tula, 6(11), 51-53.
Viana, J., van der Zandt, M., Reinhold, O., & Alt, R. (2020, June). Outsourcing of Social CRM Services in German SMEs. In International Conference on Business Information Systems (pp. 215-228). Springer, Cham.
Wassouf, W. N., Alkhatib, R., Salloum, K., & Balloul, S. (2020). Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study. Journal of Big Data, 7, 1-24.