This paper aims to explore the influence of digital supply chain flexibility in five-star Hotels on smart quality systems together with its mediating effect through sustainable procurement practices within KSA. The methodology used is quantitative, based on data collected from a sample of five-star Hotels in KSA. Based on the above findings, this study argues about an integral part of DSCF (Digital Supply Chain Flexibility), SP and SQS for adopting theoretical framework. In this study, partial least squares-structural equation modelling (PLS-SEM) was used to validate the hypotheses. Digital supply chain flexibility has a significant positive relationship with sustainable procurement practices and smart quality systems in five-star Hotels. This means that actions such as fostering sustainable procurement practices could act on the ability of digital supply chain flexibility to boost smart quality systems, which play a role in enhancing operational efficiency and service quality. This paper contributes to the examination of various strategies for digital supply chains with sustainable procurement practices and creative quality systems within the hospitality sector; particularly focusing on KSA. Although the research findings are constrained to five-star Hotels from KSA they offer important directions for future research in different hospitality settings. These results provide practical information for hotels managers and policymakers on how digital supply chain flexibility, and sustainable procurement practices combined would contribute to the high-quality service provision as well as operational resilience of five-star Hotels. While these lessons have been drawn from the KSA market, they are also relevant to other hospitality markets with hospitality markets worldwide. This is the first study to examine Mediating Role of Sustainable Procurement and Digital Supply Chain Flexibility Impact on Smart Quality Systems Study in Five-Star Hospitals in KSA.

This research aims to identify the Mediating role of ICT on the Impact of supply chain management (SCM) on organizational performance (OP), a field study: of pharmaceutical companies in Jordan. To achieve the aim of the research, the researcher used the descriptive analytical approach. The research population is all the employees in the three pharmaceutical companies listed on the Amman Stock Exchange (1,528), A suitable sample content of (400) employees was chosen, questionnaires were distributed using Google Forms, and the percentage of correct questionnaires was (85%), The research concluded that SCM with its dimensions has an impact on OP in pharmaceutical companies in Jordan, CRM does not exhibit a notable impact on the dependent variable OP and this research provides robust support for ICT mediating the relationship between SCM and OP in pharmaceutical companies in Jordan. The research recommended pharmaceutical companies to explore strategies to enhance their customer relationships and it also recommends pharmaceutical companies to invest in and enhance ICT infrastructure and capabilities, this research also recommends future studies to examine the role of artificial intelligence (AI) instead of (ICT) mediator between (SCM) and (OP).

This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least Squares (PLS) analysis, the research provides valuable insights into the role of digital marketing strategies in fostering environmental consciousness. The findings of this study highlight the substantial influence that digital marketing techniques can have on shaping individuals' awareness and attitudes towards environmental concerns. The confirmed hypotheses underscore the effectiveness of these strategies in promoting environmental awareness among diverse audiences. As the digital landscape continues to evolve, the research contributes to the growing synergy between digital marketing and environmental advocacy, encouraging further exploration and practical applications for a more sustainable future.