This paper aimed to verify the relationship between Administrative Entrepreneurship, Imitative Entrepreneurship, and Acquisitive Entrepreneurship on Small business entrepreneurship with the intermediate role of Entrepreneurs. 310 questionnaires were obtained from Small business entrepreneurship in Jordan. The researchers used five points Likert scale questionnaires adapted from the literature. The results of the PLS-SEM indicated that the Acquisitive Entrepreneurship and Imitative Entrepreneurship had a significant impact on the creativity of the Small business entrepreneurship, while Administrative Entrepreneurship demonstrated an unimportant relationship with creativity. The results also highlight that Entrepreneurs mediated the relationship between Imitative Entrepreneurship and employee creativity, however, no mediation effect was found on Administrative Entrepreneurship and Acquisitive Entrepreneurship with creativity.

This study investigates the effects of talent management (TM) of human resources on organizational performance improvement. The study is accomplished through hypothesizing the effect of talent management on organizational performance. Organizational commitment is theorized to be a mediating factor for this relationship. In addition, the model considers transformational leadership style as a potential moderating factor. Data was collected from 385 Jordanian hotel employees using questionnaires and then analyzed using structural equation modeling (SEM). The results demonstrate the positive impact of talent management (TM) on organizational performance, effective continuance and normative commitment. It is also shown that effective continuance and normative commitment played a mediating role. Finally, Transformational leadership style is proven to be a moderating variable with an effect on talent management and organizational performance. The findings show the significance of the role that organizational commitment plays in achieving human resources performance goals.

This study investigates the impact of sustainability initiatives, choice of content, and engagement with environmental content on environmental awareness. Employing a sample of 435 respondents and utilizing Partial Least Squares (PLS) analysis, the research provides valuable insights into the role of digital marketing strategies in fostering environmental consciousness. The findings of this study highlight the substantial influence that digital marketing techniques can have on shaping individuals' awareness and attitudes towards environmental concerns. The confirmed hypotheses underscore the effectiveness of these strategies in promoting environmental awareness among diverse audiences. As the digital landscape continues to evolve, the research contributes to the growing synergy between digital marketing and environmental advocacy, encouraging further exploration and practical applications for a more sustainable future.