How to cite this paper
Uripi, C., Suliyanto, S., Adi, P & Kaukab, M. (2021). The effect of pricing bundling capability on marketing performance: The mediating role of price value offerings.Accounting, 7(5), 1101-1108.
Refrences
Ahmetoglu, G., Furnham, A., & Fagan, P. (2014). Pricing Practices: A critical review of their effect on consumer perceptions and behaviour. Journal of Retailing and Consumer Services, 21(9), 696-707.
Amit, R., & Schoemaker, P.J.H. (1993). Strategic Assets and Organizational Rent. Strategic Management Journal, 14, 33 -46.
Argawal, R. (2017). Indian Customers’ Attitude towards Bundling: A Basis for Classification and Targeting. Global Business Review, 19(2) 1–22.
Arora, R., (2008). Price bundling and framing strategies for complementary products. Journal of Product & Brand Management, 17(7), 475 – 484.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99 – 120.
Cabanero, C.P., Cruz, T.G., & Ros, S.C. (2012). Do family SME managers value marketing capabilities' contribution to firm performance?. Marketing Intelligence & Planning, 30(2), 116 – 142.
Carroll, K.A., Samek, A., & Zepeda, L. (2018). Food bundling as a health nudge: Investigating consumer fruit and vegetable selection using behavioral economics. Appetite, 121, 237-248.
Chuang, J.C.I., & Sirbu, M. A. (1993). Optimal bundling strategy for digital information goods. network delivery of articles and subscriptions. Department of Engineering and Public Policy. Carnegie Mellon University.
Day, G. (1994). The capabilities of market-driven organization. Journal of Marketing, 58(4), 37–52.
Doha, A., Ghasemaghaei, M., & Hassanein, K. (2017). Social bundling: A novel method to enhance consumers’ intention to purchase online bundles. Journal of Retailing and Consumer Services, 35, 106–117.
Dutta, S., Bergen, M., Levy, D., Ritson, M., & Zbaracki, M. (2002). Pricing as a strategic capability. MIT Sloan Management Review, 43(3 (April 15, 2002)), 61-66.
Dutta, S., Zbaracki, M.J., & Bergen, M. (2003). Pricing process as a capability: A resource-based perspective. Strategic Management Journal, 24(7), 615–630.
Engeset, M.D., & Opstad, B. (2017). Evaluation effects of bundle size and price presentation. Journal of Consumer Marketing, 34(5), 393–403.
Fang,Y., Jiang,Y., & Han,X. (2018). Bundle pricing decisions for fresh products with quality deterioration. Journal of Food Quality, Volume 2018, Article ID 1595807, 8 pages.
Ferreira, S.D., & Antunes, C. (2019). Estimating the price range and the effect of price bundling strategies. European Journal of Management and Business Economics, 29(2), 166-181.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39−50.
Grant, R.M. (2005), Contemporary Strategy Analysis, Basil Blackwell, Oxford.
Hair, J. F. J., Black, W. C., Babin, B. J., &Anderson, R. E. (2010). Multivariate data analysis (7th/ed.). New Jersey: Prentice Hall International, Inc.
Haniff, S. B. M., & Halim, M. S. B. A. (2014). Marketing capabilities and performance of SMEs in food and beverages industry in Malaysia. International Journal of Academic Research, 6(1).
Harris, J., & Blair, E.A. (2012). Consumer processing of bundle prices: When do discounts matter?. Journal of Product and Brand Management, 21(3).
Heide, M., White, C., Gronhaug, & Ostream (2008). Pricing Strategies in the Restaurant Industry. Scandinavian Journal of Hospitality and Tourism, 8(3), 251–269.
Hinterhuber, A. (2008). Customer value based pricing strategies: Why companies resist. Journal of Business Strategy, 29(4), 41-50.
Hooley, G.J., Fahy, J., Cox, T., Beracs, J., Fonfara, K., & Snoj, B. (1999). Marketing capabilities and firm performance: a hierarchical model. Journal of Market Focused Management, 4(3), 259-278.
Jacoby, J. (2002). Stimulus-organism-response reconsidered an evolutionary step in modeling (consumer) behavior. Journal of Consumer Psychology, 12, 51-57.
Johansson, M., Hallberg, N., Hinterhuber, A., Zbaracki, M., & Liozu, S. (2012). Pricing strategies and pricing capabilities. Journal of Revenue and Pricing Management, 11(1), 4-11.
Kamboj, S., & Rahman, Z. (2015). Marketing capabilities and firm performance: literature review and future research agenda. International Journal of P,roductivity and Performance Management, 64(8), 1041 – 1067.
Kamboj, S. & Rahman, Z. (2017). Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage. Management Research Review, 40(6), 698-724.
Khan, E.A. (2017). An investigation of marketing capabilities of informal microenterprises: A study of street food vending in Thailand. International Journal of Sociology and Social Policy, 37(3/4), 186-202.
Konuk, F.A. (2019). The influence of perceived food quality, price fairness, perceived value and satisfaction on customer’s revisit and word-of-mouth intention towards organic food restaurants. Journal of Retailing and Consumer Services, 50, 103-110.
Kwon, S.Y., & Jang, S. (2011). Price bundling presentation and consumer’s bundle choice: The role of quality certainty. International Journal of Hospitality Management, 30, 337–344.
Lawshe, C.H. (1975). A quantitative approach to content validity. Personnel Psychology, 28, 563-575.
Lee, H.C. Tsai, D, C., & Wu, M.D. (2011). The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices. Journal of Retailing and Consumer Service, 18, 455-462.
Li, W., Hardesty, D.M., & Craig, A.W. (2018). The impact of dynamic bundling on price fairness perceptions. Journal of Retailing and Consumer Services, 40, 204–212.
Liozu, S.M., & Hinterhuber, A. (2013). Pricing orientation, pricing capabilities, and firm performance. Management Decision, 51(3), 594 – 614.
Liu, G., Eng, T. Y., & Takeda, S. (2015). An investigation of marketing capabilities and social enterprise performance in the UK and Japan. Entrepreneurship Theory and Practice, 39(2), 267-298.
Mattila, A.S., & Gao, Y.L. (2016). An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research. International Journal of Revenue Management, 9(2), 175-185.
Mazumdar, T., & Jun, S. Y. (1993). Consumer Evaluations of Multiple Versus Single Price Change. Journal of Consumer Research, 20(3), 441.
Mittal, B., & Sheth, J. N. (2001). Value Space: Winning the Battle for Market Leadership. New York: McGraw-Hill.
Myung, E., & Mattila, A.S. (2010). Influence of price on consumer meal choice in a bundling context. Journal of Foodservice Business Research, 13, 114–126.
Nath, P., Nachiappan, S., & Ramanathan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: a resource-based view. Industrial Marketing Management, 39(2), 317-329.
Ngo, L.V., & O’Cass, A. (2009). Creating value offerings via operant resource-based capabilities. Industrial marketing Management, 38, 45 -59.
Noble, P.M., & Gruca, T.S. (1999). Industrial pricing: Theory and managerial practice. Marketing Science, 8(3), 435-454.
O’Cass, A., & Sok, K.M. (2013). Achieving superior SME performance: overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), 161-167.
Ottenbacher, M.C. (2007). Innovation management in the hospitality industry: Different strategies for achieving success. Journal of Hospitality & Tourism Research, 31(4), 431–454.
Oppewal, H., & Holyoake, B. (2004). Bundling and retail agglomeration effects on shopping behavior. Journal of Retailing and Consumer Services, 11(2), 61–74.
Pham, T.S.H, Monkhouse, L.L., & Barnes, R. (2017). The influence of relational capability and marketing capabilities on the export performance of emerging market firms. International Marketing Review, 34(5), 606-628.
Pitelis, C.N. (2008). Value Capture from Organizational Advantages and Sustainable Value Creation. Dynamic Regions in a Knowledge-Driven Global Economy Lessons and Policy Implications for the EU, 4.
Puri, R. (1998). Increasing perceived value by product bundling: A direction-of-information processing explanation. Unpublished Dissertation, University of Pittsburgh.
Ranaweera, C., & Karjaluoto, H. (2017). The impact of service bundles on the mechanism through which functional value and price value affect WOM intent. Journal of Service Management, 28(4), 707-723.
Ryu, K., Han, H., & Kim, T.H. (2008). The relationship among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intention. International Journal of Hospitality Management, 27, 459-469.
Setiowati, R., Hartoyo, Daryanto, H.K., & Arifin, B. (2015). The effects of ICT adoption on marketing capabilities and business performance of Indonesian SMEs in the fashion industry. The Business and Management Review, 6(4), 297-311.
Sin, L.Y.M., Tse, A.C.B., Heung, V.C.S., & Yim, F.H.K. (2005). An analysis of the relationship between market orientation and business performance in the hotel industry. International Journal of Hospitality Management, 24(4), 555–577.
Srikanjaranak S., Omar, A., & Ramayah, T. (2009). The conceptualisation and operational measurement of price fairness perception in mass service context. Asian Academy of Management Journal, 14(2), 79-93
Stremersch, S., & Tellis, G. J. (2002). Strategic bundling of product and price: A new synthesis for marketing. Journal of Marketing, 66, 55-72.
Taghizadeh, S.K., Jayaraman, K., Rahman, S.A., & Quazi, A. (2017). Service innovation management practices and pricing practices for performance in Malaysian telecom. Asian Academy of Management Journal, 22(2), 129–155.
Wappling, A., Strugnell, C., & Farley, H. (2010). Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34, 19–27.
Yadav, M. S., & Monroe, K. B. (1993). How buyers perceive savings in a bundle price: An examination of a bundle's transaction value. Journal of Marketing Research, 30(3), 350-358.
Yan, R., & Bandyopadhyay, S. (2011). The profit benefits of bundle pricing of complementary products. Journal of Retailing and Consumer Services, 18(4), 355-361.
Amit, R., & Schoemaker, P.J.H. (1993). Strategic Assets and Organizational Rent. Strategic Management Journal, 14, 33 -46.
Argawal, R. (2017). Indian Customers’ Attitude towards Bundling: A Basis for Classification and Targeting. Global Business Review, 19(2) 1–22.
Arora, R., (2008). Price bundling and framing strategies for complementary products. Journal of Product & Brand Management, 17(7), 475 – 484.
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99 – 120.
Cabanero, C.P., Cruz, T.G., & Ros, S.C. (2012). Do family SME managers value marketing capabilities' contribution to firm performance?. Marketing Intelligence & Planning, 30(2), 116 – 142.
Carroll, K.A., Samek, A., & Zepeda, L. (2018). Food bundling as a health nudge: Investigating consumer fruit and vegetable selection using behavioral economics. Appetite, 121, 237-248.
Chuang, J.C.I., & Sirbu, M. A. (1993). Optimal bundling strategy for digital information goods. network delivery of articles and subscriptions. Department of Engineering and Public Policy. Carnegie Mellon University.
Day, G. (1994). The capabilities of market-driven organization. Journal of Marketing, 58(4), 37–52.
Doha, A., Ghasemaghaei, M., & Hassanein, K. (2017). Social bundling: A novel method to enhance consumers’ intention to purchase online bundles. Journal of Retailing and Consumer Services, 35, 106–117.
Dutta, S., Bergen, M., Levy, D., Ritson, M., & Zbaracki, M. (2002). Pricing as a strategic capability. MIT Sloan Management Review, 43(3 (April 15, 2002)), 61-66.
Dutta, S., Zbaracki, M.J., & Bergen, M. (2003). Pricing process as a capability: A resource-based perspective. Strategic Management Journal, 24(7), 615–630.
Engeset, M.D., & Opstad, B. (2017). Evaluation effects of bundle size and price presentation. Journal of Consumer Marketing, 34(5), 393–403.
Fang,Y., Jiang,Y., & Han,X. (2018). Bundle pricing decisions for fresh products with quality deterioration. Journal of Food Quality, Volume 2018, Article ID 1595807, 8 pages.
Ferreira, S.D., & Antunes, C. (2019). Estimating the price range and the effect of price bundling strategies. European Journal of Management and Business Economics, 29(2), 166-181.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18, 39−50.
Grant, R.M. (2005), Contemporary Strategy Analysis, Basil Blackwell, Oxford.
Hair, J. F. J., Black, W. C., Babin, B. J., &Anderson, R. E. (2010). Multivariate data analysis (7th/ed.). New Jersey: Prentice Hall International, Inc.
Haniff, S. B. M., & Halim, M. S. B. A. (2014). Marketing capabilities and performance of SMEs in food and beverages industry in Malaysia. International Journal of Academic Research, 6(1).
Harris, J., & Blair, E.A. (2012). Consumer processing of bundle prices: When do discounts matter?. Journal of Product and Brand Management, 21(3).
Heide, M., White, C., Gronhaug, & Ostream (2008). Pricing Strategies in the Restaurant Industry. Scandinavian Journal of Hospitality and Tourism, 8(3), 251–269.
Hinterhuber, A. (2008). Customer value based pricing strategies: Why companies resist. Journal of Business Strategy, 29(4), 41-50.
Hooley, G.J., Fahy, J., Cox, T., Beracs, J., Fonfara, K., & Snoj, B. (1999). Marketing capabilities and firm performance: a hierarchical model. Journal of Market Focused Management, 4(3), 259-278.
Jacoby, J. (2002). Stimulus-organism-response reconsidered an evolutionary step in modeling (consumer) behavior. Journal of Consumer Psychology, 12, 51-57.
Johansson, M., Hallberg, N., Hinterhuber, A., Zbaracki, M., & Liozu, S. (2012). Pricing strategies and pricing capabilities. Journal of Revenue and Pricing Management, 11(1), 4-11.
Kamboj, S., & Rahman, Z. (2015). Marketing capabilities and firm performance: literature review and future research agenda. International Journal of P,roductivity and Performance Management, 64(8), 1041 – 1067.
Kamboj, S. & Rahman, Z. (2017). Market orientation, marketing capabilities and sustainable innovation: The mediating role of sustainable consumption and competitive advantage. Management Research Review, 40(6), 698-724.
Khan, E.A. (2017). An investigation of marketing capabilities of informal microenterprises: A study of street food vending in Thailand. International Journal of Sociology and Social Policy, 37(3/4), 186-202.
Konuk, F.A. (2019). The influence of perceived food quality, price fairness, perceived value and satisfaction on customer’s revisit and word-of-mouth intention towards organic food restaurants. Journal of Retailing and Consumer Services, 50, 103-110.
Kwon, S.Y., & Jang, S. (2011). Price bundling presentation and consumer’s bundle choice: The role of quality certainty. International Journal of Hospitality Management, 30, 337–344.
Lawshe, C.H. (1975). A quantitative approach to content validity. Personnel Psychology, 28, 563-575.
Lee, H.C. Tsai, D, C., & Wu, M.D. (2011). The dilemma of mixed bundles: The effects of price, brand, and content preference on music CD bundle choices. Journal of Retailing and Consumer Service, 18, 455-462.
Li, W., Hardesty, D.M., & Craig, A.W. (2018). The impact of dynamic bundling on price fairness perceptions. Journal of Retailing and Consumer Services, 40, 204–212.
Liozu, S.M., & Hinterhuber, A. (2013). Pricing orientation, pricing capabilities, and firm performance. Management Decision, 51(3), 594 – 614.
Liu, G., Eng, T. Y., & Takeda, S. (2015). An investigation of marketing capabilities and social enterprise performance in the UK and Japan. Entrepreneurship Theory and Practice, 39(2), 267-298.
Mattila, A.S., & Gao, Y.L. (2016). An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research. International Journal of Revenue Management, 9(2), 175-185.
Mazumdar, T., & Jun, S. Y. (1993). Consumer Evaluations of Multiple Versus Single Price Change. Journal of Consumer Research, 20(3), 441.
Mittal, B., & Sheth, J. N. (2001). Value Space: Winning the Battle for Market Leadership. New York: McGraw-Hill.
Myung, E., & Mattila, A.S. (2010). Influence of price on consumer meal choice in a bundling context. Journal of Foodservice Business Research, 13, 114–126.
Nath, P., Nachiappan, S., & Ramanathan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: a resource-based view. Industrial Marketing Management, 39(2), 317-329.
Ngo, L.V., & O’Cass, A. (2009). Creating value offerings via operant resource-based capabilities. Industrial marketing Management, 38, 45 -59.
Noble, P.M., & Gruca, T.S. (1999). Industrial pricing: Theory and managerial practice. Marketing Science, 8(3), 435-454.
O’Cass, A., & Sok, K.M. (2013). Achieving superior SME performance: overarching role of marketing, innovation, and learning capabilities. Australasian Marketing Journal, 21(3), 161-167.
Ottenbacher, M.C. (2007). Innovation management in the hospitality industry: Different strategies for achieving success. Journal of Hospitality & Tourism Research, 31(4), 431–454.
Oppewal, H., & Holyoake, B. (2004). Bundling and retail agglomeration effects on shopping behavior. Journal of Retailing and Consumer Services, 11(2), 61–74.
Pham, T.S.H, Monkhouse, L.L., & Barnes, R. (2017). The influence of relational capability and marketing capabilities on the export performance of emerging market firms. International Marketing Review, 34(5), 606-628.
Pitelis, C.N. (2008). Value Capture from Organizational Advantages and Sustainable Value Creation. Dynamic Regions in a Knowledge-Driven Global Economy Lessons and Policy Implications for the EU, 4.
Puri, R. (1998). Increasing perceived value by product bundling: A direction-of-information processing explanation. Unpublished Dissertation, University of Pittsburgh.
Ranaweera, C., & Karjaluoto, H. (2017). The impact of service bundles on the mechanism through which functional value and price value affect WOM intent. Journal of Service Management, 28(4), 707-723.
Ryu, K., Han, H., & Kim, T.H. (2008). The relationship among overall quick-casual restaurant image, perceived value, customer satisfaction, and behavioral intention. International Journal of Hospitality Management, 27, 459-469.
Setiowati, R., Hartoyo, Daryanto, H.K., & Arifin, B. (2015). The effects of ICT adoption on marketing capabilities and business performance of Indonesian SMEs in the fashion industry. The Business and Management Review, 6(4), 297-311.
Sin, L.Y.M., Tse, A.C.B., Heung, V.C.S., & Yim, F.H.K. (2005). An analysis of the relationship between market orientation and business performance in the hotel industry. International Journal of Hospitality Management, 24(4), 555–577.
Srikanjaranak S., Omar, A., & Ramayah, T. (2009). The conceptualisation and operational measurement of price fairness perception in mass service context. Asian Academy of Management Journal, 14(2), 79-93
Stremersch, S., & Tellis, G. J. (2002). Strategic bundling of product and price: A new synthesis for marketing. Journal of Marketing, 66, 55-72.
Taghizadeh, S.K., Jayaraman, K., Rahman, S.A., & Quazi, A. (2017). Service innovation management practices and pricing practices for performance in Malaysian telecom. Asian Academy of Management Journal, 22(2), 129–155.
Wappling, A., Strugnell, C., & Farley, H. (2010). Product bundling strategies in Swedish markets: links to business orientation and perceived effects on consumer influence. International Journal of Consumer Studies, 34, 19–27.
Yadav, M. S., & Monroe, K. B. (1993). How buyers perceive savings in a bundle price: An examination of a bundle's transaction value. Journal of Marketing Research, 30(3), 350-358.
Yan, R., & Bandyopadhyay, S. (2011). The profit benefits of bundle pricing of complementary products. Journal of Retailing and Consumer Services, 18(4), 355-361.