Brand loyalty is one of the most important concepts in brand literature. Customer’s loyalty toward brand can increase firm’s share price. In addition, firms’ market share maintains close relationship with net profit and capital used return. Company efforts to motivate customers to switch from competitive brands to their own or to induce them to repurchase their own brands are very important in their marketing activities. Therefore, investigating customer variety-seeking orientation and level of involvement in decision-making plays essential role in explaining customers’ product selection activities. This study intends to examine interrelationships among customer satisfaction, loyalty, and switching intent in industrial food suppliers and verifies the moderating effect of customer variety-seeking orientation and purchase decision involvement. The findings indicate that, the impact of purchase involvement was lower than variety seeking and the satisfaction had the highest negative impact on switching intent of customers.

This paper presents a social work study to investigate the effects of employees’ income and age on their mental health. The study has accomplished among a sample of 150 randomly selected employees who worked for Esfahan steel company located in city of Esfahan, Iran. The study uses a standard questionnaire, which is adopted from Goldberg and Williams (2000) [Goldberg, D., & Williams, P. (2000). General health questionnaire (GHQ). Swindon, Wiltshire, UK: NFER Nelson.]. The results of the implementation of ANOVA test have revealed that while there was a significant and positive relationship between employees’ salary and mental health, there was not any meaningful relationship between employees’ age and mental health.

This paper presents an empirical investigation to identify important factors influencing integrated marketing planning using information technology. The proposed study designs a questionnaire for measuring integrated marketing planning, which consists of three categories of structural factors, behavioral factors and background factors. There are 40 questions associated with the proposed study in Likert scale. Cronbach alphas have been calculated for structural factors, behavioral factors and background factors as 0.89, 0.86 and 0.83, respectively. Using some statistical test, the study has confirmed the effects of three factors on integrated marketing. In addition, the implementation of Freedman test has revealed that structural factors were the most important factor followed by background factors and behavioral factors.

This paper presents an empirical investigation to study the effect of working capital management on profitability on Cement and Petrochemical industries. The study uses the information of 24 firms from Cement industry and 19 firms from Petrochemical industry listed on Tehran Stock Exchange. There are two independent variables including the ratio of current assets on total assets as well as the ratio of current liabilities on total assets in this survey. In addition, there are two dependent variables including return on assets (ROA) and Tobin’s Q. The study also considers firm size, sales’ growth, financial leverage, gross domestic product growth as control variables. Using stepwise regression technique, the study confirms a positive and meaningful relationship between working capital criteria and profitability. In addition, the study confirms that as the ratio of current assets to total assets increases, ROA and Tobin’s Q will be reduced, which means lower profitability would be resulted. In addition, as financial leverage increases, ROA in both industries will reduce while Tobin’s Q will increase in Cement industry and will reduce in Petrochemical industry.

Human resources management plays essential role for the success of organizations. This paper presents an empirical investigation to determine human resource management main criteria and sub-criteria based on a survey on the existing literatures and theoretical principles. The study has been applied in a municipality organization in Iran. The study uses analytical hierarchy process as well as fuzzy technique for order preference by similarity to ideal solution (TOPSIS) for prioritizing decision tree criteria. The results indicate job design and human resource planning criteria are ranked as the highest ones. In addition, employee recruitment and selection, employee health and hygiene, training and development and compensation system criteria are other important criteria.

This paper presents an empirical investigation to study the impact of the implementations of the recent advances on technology on total factor productivity improvement (TFP) of some Iranian insurance firms over the period 2008-2012. The study considers the number of information and communication technology (ICT) employees, insurance treaty and the number of computers used together with online users as technology advancement. Using generalized least square technique, the study has determined a positive and meaningful impact of the number of research and development employees as well as the number of personal computers together with online users on TFP improvement. However, the numbers of ICT employees and insurance treaty have no significant impact on TFP improvement.

In this study, staff job satisfaction were evaluated according to their personality differences by assessing five personality factors, based on NEO-FFI scoring and those components, which are directly associated with job satisfaction. In this regard, three data collection tools including communication satisfaction questionnaires, job descriptions index and five personality trait questionnaire were used. Based on the findings there was a positive and significant relationship between job satisfaction and personality traits (r = 0.97), and job satisfaction was depended on communication satisfaction. This research showed that communication satisfaction and job satisfaction could be predicted based on the five personality traits, which are nervousness, extraversion, empiricism, responsibility, and compatibility with others.

Nowadays teleworking has become a useful technique for business development and improving employees’ quality of life. Many people are now able to stay at home and do their daily job activities without bothering to wear formal closes. This paper presents an empirical investigation to study the effect of teleworking on quality of life using Walton (1976) method [Walton, R. E. (1973). Quality of working life-what is it. Sloan Management Review, 15(1), 11-21.]. The variables of quality of working-life according to Walton Model are: “Adequate and fair compensation”, “Safe and Healthy Working conditions”, “Opportunity for Continued Growth and Security”, “The Social Relevance of Work Life”, “Total Life Space”, “Social Integration in the Work”, “Constitutionalism in the work Organization”, “Human Progress Capabilities”. Using different statistical tests, the study indicate that teleworking had significant positive relationship with Quality of Working-Life components. The study also reports that different personal characteristics such as age, gender had no meaningful impact on teleworking.

Evaluating and prioritizing appropriate renewable energy sources is inevitably a complex decision process. Various information and conflicting attributes should be taken into account. For this purpose, multi-attribute decision making (MADM) methods can assist managers or decision makers in formulating renewable energy sources priorities by considering important objective and attributes. In this paper, a new extension of compromise ranking method with interval numbers is presented for the prioritization of renewable energy sources that is based on the performance similarity of alternatives to ideal solutions. To demonstrate the applicability of the proposed decision method, an application example is provided and the computational results are analyzed. Results illustrate that the presented method is viable in solving the evaluation and prioritization problem of renewable energy sources.

Fulfillment of the promises or brand promise plays essential role for the success of organizations. This paper presents an empirical investigation to evaluate the rate of management’s interest and personnel’s motivation in an Iranian firm named TAM Iran Khodro. The study reviews its relationship with fulfillment of corporative promises for customers. The study selects a sample of 206 employees of TAM Iran Khodro Company including managers and employees. Questionnaire is a tool for gathering information designed by the researchers. With respect to primary sample group including 40 participants, Cronbach’s Alpha coefficient was calculated as 0.905 for reliability value of this questionnaire, which validates the questionnaire. Spearman’s correlation coefficient and multiple regressions have been adopted to test different hypotheses. Research findings indicate that management’s tendency and personnel’s motivation were positively and significantly associated with fulfillment of corporative promises to customers (Brand Promise) with correlation coefficient 0.427.