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Sort articles by: Volume | Date | Most Rates | Most Views | Reviews | Alphabet
1.

Predicting green product consumption using theory of planned behavior and reasoned action Pages 3367-3374 Right click to download the paper Download PDF

Authors: Daru Asih, Made Setini, Mochamad Soelton, Nilna Muna, I Gede Cahyadi Putra, Dio Caesar Darma, Justina Ade Judiarni

DOI: 10.5267/j.msl.2020.5.042

Keywords: Knowledge, Environmental Concern, Attitudes, Norms, Behavior, Green Products, Planned Behavior

Abstract:
The program to reduce plastic waste is supported by all sectors of businesses, through some efforts to prevent using plastic bags in every store shopping and prompt using better alternatives. This study aims to find out whether the application of the theory of planned behavior departs from the knowledge of the influence of environmental awareness and leads to interest in the use of reusable bags. Quantitative methods used in this study includes the determination of samples with non-probability techniques, namely purposive sampling. The research instrument was an online questionnaire of 300 respondents in Bali, who had never used a repetitive shopping bag. Data were analyzed using Structural Equation Modeling with the SmartPLS application. The application of the theory of planned behavior shows that testing knowledge of the environment and environmental stewardship gives a positive attitude and becomes a control behavior and interest in the use of reusable bag products. However, it is different from Subjective Norms which do not have a significant influence on the interest in using reusable bags. So, it is a concern for the government to always provide socialization, knowledge and environmental awareness about the importance of protecting the environment by using non-disposable shopping bags, and also business owners or marketing management to provide more reusable bags.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 14 | Views: 5909 | Reviews: 0

 
2.

Gamification in learning process and its impact on entrepreneurial intention Pages 763-768 Right click to download the paper Download PDF

Authors: Aries Aries, Vional Vional, Listya Ayu Saraswati, Liana Wijaya, Ridho Bramulya Ikhsan

DOI: 10.5267/j.msl.2019.10.021

Keywords: Planned Behavior, Entrepreneurial Intentions, Long Distance Learning Program

Abstract:
Gamification is an educational approach to motivate and influence students’ behaviors in learning with the intention of achieving learning outcomes. The primary objective of the study is to examine students’ intentions to become entrepreneurs as an impact of gamification model learning in Entrepreneurship or Business Plan courses in BINUS ONLINE Learning. Data collection was carried out for 400 students who took Entrepreneurship and Business Plan courses for 1 month using questionnaires. The data was then analyzed using multiple linear regression approach. The result shows that attitude towards behavior (ATB), perceived behavior control (PBS), and subjective norms partially give positive impacts and they are significant to entrepreneurial intentions. Perceived behavioral control (PBC) is the dominant factor in forming entrepreneurial intentions for students.
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Journal: MSL | Year: 2020 | Volume: 10 | Issue: 4 | Views: 3207 | Reviews: 0

 

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