This research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management. The academic literature shows that MCDM methods in the area of marketing are used by academics to solve problems related to the positioning of products and services, market segmentation, brand management, promotion and advertising strategies, product development and market entry strategies, customer relationship marketing and channel distribution. With regard to business and management domains they are used to prioritize various decision-making aspects, like project assessments, resource allocation, strategic planning, risk management, performance evaluation, supplier and vendor selection, human resource management and strategic investment decisions. We can claim that in both domains, MCDM brings a systematic and transparent approach to decision-making, helping marketing managers to make more informed and objective choices. In summary, the continual refinement of these methods and the integration of cutting-edge technologies hold promise for further enhancing the effectiveness and efficiency of decision-making processes in the dynamic landscape of business and management. Further, the analysis highlights emerging trends and challenges for the future of MCDM research.

This study considers representing decision maker preferences by Choquet integral in existence of interactions among criteria. Parameters of the Choquet integral are capacities which assign weights not only to criteria but also to each subset of criteria. This property provides Choquet integral with the ability of modeling some types of interactions. Different capacity types with different degrees of complexity have been defined in the literature. After making a review on the dependence (interaction) and independence concepts used in the multiple criteria decision making literature, we study and represent structures of interactions that can be handled by different capacity types through intuitive graphical demonstrations. Afterwards, we provide guidelines for specifying the appropriate capacity type in practical applications. Such guidance has not been provided in the literature for the practitioners to the best of our knowledge.

Ranking the companies can be a useful guide for investors to select an optimum portfolio. Tehran stock exchange (TSE) uses liquidity criterion to rank the companies; however, this study shows that preferences of investors, the criteria they use to evaluate companies’ performances, and the extent to which ranking of companies based on investors’ criteria are in line with the ranking announced by the stock exchange. Since the criteria used for ranking the companies are various and often conflicting and because each multiple criteria technique has its own specific characteristics, various rankings are offered. Therefore, it is required to utilize multiple criteria decision making models to avoid confusion of investors. For this purpose, some companies were selected from 50 top companies listed in 2011 in TSE, which maintained the reliability of their ranks and finally, 20 companies were selected and were ranked based on investors’ criteria using EECTRE III Technique. The obtained ranking was then compared with the ranking offered by stock exchange. Research results indicate that ELECTRE III technique was a useful and efficient method to select a portfolio. Moreover, value-based criteria as well as accounting criteria are suitable and useful bases for investors to select a portfolio.

Enterprise Resource Planning System is an important investment for organizations and determines future competitiveness and performance of a firm, which could be substantially effective. The primary objective of enterprise resource planning systems is to consolidate operational procedures among various departments, management information systems and resource allocation of the companies. Given the fact that the selection process for enterprise resource planning system is a multi-criteria decision problem and there are some ambiguities with various criteria, the use of fuzzy logic is inevitable, therefore, in this study, the main indices and standardized evaluation software enterprise resource planning system identification were used to rank six software packages including Oracle, SAP, SSA Global Solution, Sage Group, Microsoft Business Solution, People Soft focus. The results indicate that the highest priority is associated with the SAP software.

Outsourcing plays an important role on reducing unnecessary activities in any organization and helps focus only on value added activities. Water resource organization in each city is responsible to supply fresh and clean water and dispose switch as efficiently as possible and all citizens normally benefit from these organizations. The proposed model of this paper uses DEMATEL to prioritize 14 different factors influencing on outsourcing activities. The survey was performed from October, 2011 to May, 2012 among employees on work for water resource organization in city of Semnan, Iran. The survey chooses a sample of 92 employees out of 120 people who worked for this organization. Cronbach alpha is calculated as 90%, which is well above the minimum acceptable level. The results of the survey indicate that expediting work process is the most important factor while reducing the cost is considered as the least important factors among 14 different items.

Information technology (IT) plays a vital role on developing different markets. In this paper, we study the impact of IT on developing businesses located mainly on free zones or in the borders of countries using analytical hierarchy process. The proposed study of this paper gathered the relative importance of five important factors influencing IT implementation. There are 12 experts and we use pairwise comparison to gather their insight and using Expert Choice we implement AHP for ranking the factors. The results indicate that management is the most important factor, followed by cultural and social items. The other factors including technical, investment and organization items are in lower degree of importance.

Many supplier selection problems are involved with various criteria such as quality of supplier, price, delivery time, etc. This paper presents a survey on the implementation of using different multi criteria decision making (MCDM) methods for supplier selection problems. The reviews covers recent advances of MCDM techniques such as data envelopment analysis (DEA), analytical hierarchy process, etc. over the period 2000-2012. The review also reveals that nearly 60% of the applications are associated with business unit, 15% is related to economy, 9% is devoted to service and development and 8% is dedicated to research and development. In our survey, DEA has become the most popular technique for supplier selection problem followed by Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and Analytical Hierarchy Process (AHP).

With the increasing importance and the role that websites play in all aspects of life, more and more web development projects are being undertaken by companies. One of the key decisions in which both short-term and long-term success of the project depends is choosing the right development platform. Its criticality can be judged by the fact that once a platform is chosen, one has to live with it throughout the software development life cycle. The entire shape of the project depends on the language, operating system, tools, frameworks etc., in short the web development platform chosen. In addition, choosing the right platform is a multi criteria decision making (MCDM) problem. We propose a fuzzy analytical hierarchy process model to solve the MCDM problem. We try to tap the real-life modeling potential of fuzzy logic and conjugate it with the commonly used powerful AHP modeling method.

One of the most important activities of tour and travel agencies is to select the appropriate tour configuration. There are normally two primary objectives of season and time period to set a group of cities called designing tour scenarios. The success of tour scenarios is deeply related to the experiments and wisdom of the experts and planners in travel agencies. This paper presents a fuzzy rule decision making to find the suitable set of cities where different possible criteria are ranked using analytical hierarchy procedure. The proposed model of this paper is applied for a real-world case study of Iranian tour agency and the results are analyzed under different.