This research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management. The academic literature shows that MCDM methods in the area of marketing are used by academics to solve problems related to the positioning of products and services, market segmentation, brand management, promotion and advertising strategies, product development and market entry strategies, customer relationship marketing and channel distribution. With regard to business and management domains they are used to prioritize various decision-making aspects, like project assessments, resource allocation, strategic planning, risk management, performance evaluation, supplier and vendor selection, human resource management and strategic investment decisions. We can claim that in both domains, MCDM brings a systematic and transparent approach to decision-making, helping marketing managers to make more informed and objective choices. In summary, the continual refinement of these methods and the integration of cutting-edge technologies hold promise for further enhancing the effectiveness and efficiency of decision-making processes in the dynamic landscape of business and management. Further, the analysis highlights emerging trends and challenges for the future of MCDM research.

This paper presents an empirical investigation to find out important factors influencing future research, training and employment in Iranian scientific environment. The proposed model of this paper prepares a questionnaire consists of various questions and distributes it among some experts and analyze them using DEMATEL model. The model divides the 7 factors into two groups of cause and effect. On the cause side, there are four factors including preventing future unemployment crises, detecting future skills, finding future profitable/unprofitable job opportunities and prevention on having open position with no volunteer to work. On the effect factors, there are three factors influencing the future research including detecting the present risk associated with jobs, detecting necessary standards for future works and creating a balance between demand and supply.