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Authors: Naser Azad, Maryam Masoumi
DOI: 10.5267/j.msl.2012.10.008
Keywords: Packaging, Competition, Marketing
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 8 | Views: 5582 | Reviews: 0
Authors: Tabinda Seher, Muhammad Arshad, Shaheer Ellahi, Maryam Shahid
DOI: 10.5267/j.msl.2012.06.011
Keywords: Colors selection, Advertisement, Buying behavior, Marketing
Journal: MSL | Year: 2012 | Volume: 2 | Issue: 6 | Views: 10702 | Reviews: 0
Authors: Jahangir Yadollahi Farsi, Javad Siahkali Moradi, Behrooz Jamali
DOI: 10.5267/j.dsl.2012.06.003
Keywords: Cell phone evaluating criteria, Fuzzy set, Marketing, Product Selection, VIKOR method
Journal: DSL | Year: 2012 | Volume: 1 | Issue: 1 | Views: 2989 | Reviews: 0
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