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Growing Science » Decision Science Letters » Which product would be chosen? A fuzzy VIKOR method for evaluation and selection of products in terms of customers' point of view; Case study: Iranian cell phone market

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Decision Science Letters

ISSN 1929-5812 (Online) - ISSN 1929-5804 (Print)
Quarterly Publication
Volume 1 Issue 1 pp. 23-32 , 2012

Which product would be chosen? A fuzzy VIKOR method for evaluation and selection of products in terms of customers' point of view; Case study: Iranian cell phone market Pages 23-32 Right click to download the paper Download PDF

Authors: Jahangir Yadollahi Farsi, Javad Siahkali Moradi, Behrooz Jamali

DOI: 10.5267/j.dsl.2012.06.003

Keywords: Cell phone evaluating criteria, Fuzzy set, Marketing, Product Selection, VIKOR method

Abstract: Product selection is always one of the troubles that decision makers are facing with it. Correct selection requires having suitable method for this important issue. In this article, we concern to introduce an approach of fuzzy decision making for selection to decision makers. The nature of decision making is usually complex and without structure. Totally, most of qualitative and quantitative factors such as quality, price, and flexibility should be concerned for determining a suitable product. In this study, it is attempted to use recent advances in ranking methods for product selection. The proposed study uses oral preferences language shown in terms of triangular and trapezoid fuzzy numbers. Then, a multi criteria hierarchical decision making is suggested on the basis of fuzzy collection theory for product selection where the proposed fuzzy VIKOR uses different qualitative and quantitative criteria.

How to cite this paper
Farsi, J., Moradi, J & Jamali, B. (2012). Which product would be chosen? A fuzzy VIKOR method for evaluation and selection of products in terms of customers' point of view; Case study: Iranian cell phone market.Decision Science Letters , 1(1), 23-32.

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Journal: Decision Science Letters | Year: 2012 | Volume: 1 | Issue: 1 | Views: 3535 | Reviews: 0

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