This study proposes a new scenario planning approach which consists of two main stages: evaluating scenarios under multiple criteria and selecting a manageable number of representative scenarios covering a wide range of future developments. In the evaluation stage, the interaction between criteria has been considered, which offers a significant contribution both to the scenario literature and practice. In the selection stage, a mathematical programming model has been developed to ensure the selection of distinct scenarios with high evaluation values. The approach is applied to an urban mobility system in a metropolitan area. The selected scenarios provide valuable insights into the future of urban mobility, serving as a basis for identifying strategies. The proposed approach does not offer a solution only for scenario planning problems, it can be effectively applied to similar problems in different areas.

This study considers representing decision maker preferences by Choquet integral in existence of interactions among criteria. Parameters of the Choquet integral are capacities which assign weights not only to criteria but also to each subset of criteria. This property provides Choquet integral with the ability of modeling some types of interactions. Different capacity types with different degrees of complexity have been defined in the literature. After making a review on the dependence (interaction) and independence concepts used in the multiple criteria decision making literature, we study and represent structures of interactions that can be handled by different capacity types through intuitive graphical demonstrations. Afterwards, we provide guidelines for specifying the appropriate capacity type in practical applications. Such guidance has not been provided in the literature for the practitioners to the best of our knowledge.

The study examines how Instagram interactions impact customer response in the restaurant context using the Stimulus-Organism-Response (SOR) framework. It explores how interactions on Instagram influence customers' intention to visit a restaurant, online engagement (OEG), and customer involvement (CI). The study highlights the significance of Instagram as a platform for effective interaction and relationship-building with customers, emphasizing its role in the hospitality industry. The study focuses on restaurant pages on Instagram, utilizing structural equation modeling to analyze data from a sample of 242 Instagram users in Turkey who are restaurant customers. The findings reveal that social media (SM) interactions are positively and significantly related to OEG, CI, and visit intention (VI). Furthermore, the results suggest that OEG and CI mediate the relationship between social media interactions (SMI) and VI, supporting the hypotheses concerning the indirect relationships between these variables. This research contributes to understanding SM dynamics and provides insights for restaurant marketers to enhance customer engagement and drive business growth.

This study investigates the effect of marketing via Instagram on Generation Z’s preference for gyms in Jordan, so it would be helpful for marketers of gyms to be aware of using Instagram to attract Generation Z as their potential customers. Moreover, a sample questionnaire was carried out with 138 respondents, which were mostly female respondents (74%) and male respondents (26%). Additionally, 51% of the total number of respondents were 21-24 years old. Therefore, the data was analyzed by applying various statistical techniques such as Cronbach’s alpha for testing the reliability of the data, and multiple regression using SPSS version 22 for examining the hypotheses. Likewise, the results showed that Instagram and these variables (entertainment, interaction, trendiness, and customization) have an effect on customers' brand choice, but trendiness did not have a significant effect on the consumer's brand choice, but after testing the effect of the brand image, it became clear that it has significant effect, and therefore it was concluded that brand image has an important effect on customer’s brand choice.

Since COVID-19 became a pandemic, the global economy has been dramatically affected. Not just that, the consumer behavior in the retail market has also changed. This paper aims to examine the effect of the coronavirus crisis on consumer behavior in retail services. The paper will focus on retail banking services, especially the Jordanian banking sector. The goal of the study was achieved by conducting a survey among Jordanian consumers in the retail banking sector, which was done using questionnaires, a sample of 240 retail customers from 14 valid participants. The paper brings new insight into how the pandemic affected retail banking services and proves the acceptance of online and banking in the conceptual model. The results show that the variables around attitudes toward the internet and mobile banking were directly and positively affected by the variables related to the perception of the pandemic's impact on the consumer's lifestyle. Other variables such as the safety of using online and mobile banking services and phones also contributed to this rise in a positive attitude. The Trust in Mobile and internet banking has several administrative and social implications, which were also discussed. Because new consumption behavior models are being developed, mobile and internet services could prevail even after the later stages of the epidemic. Initiatives to provide online educational programs, especially financial courses, should be intensified by the banks in Jordan to enable their customers to be familiar with the use of the banks' online banking services. They should enhance their communication with their customers and offer new products and services while also showing flexibility while negotiating to refinance and loaning terms.

The purpose of this study is to analyze the effect of customization purchase intention of Smartphones, entertainment, interaction, social media marketing, trendiness, and Word-of-Mouth on purchase intention of Smartphones. The study uses a quantitative method by distributing online questionnaires to 217 consumers in Banten Indonesia and the method of distributing questionnaires is a snowball sampling system. Data processing and testing of hypotheses and models in this study are based on Structural Equation Modeling (SEM). The research has benefits in increasing knowledge and information for companies about the importance of brand awareness through increasing influencing factors such as social media marketing and word of mouth. Based on the results of SmartPLS analysis, Interaction, Word-of-Mouth, Social media marketing, Entertainment and Trendiness have insignificant effects on purchase intentions of Smartphones while Customization has significant effects on purchase intentions of Smartphones during.

The organizational employees take some actions called influential tactics to achieve their goals. Influential tactics discuss the ways to influence power bases and help employees understand how to utilize these bases. This research aims at analyzing the effect of managers’ influential tactics on employees. The influential tactics used in the research include friendship, reasoning (reasonable encouragement), coalition, pressure (courage), resorting to superiors and interaction. The research has been accomplished through quantitative descriptive method and the sample size is selected from the private and state banks of an Iranian city named Ilam. The statistical sample consists of 265 randomly chosen people determined using Morgan Table. The collected research data has been analyzed using Spearman correlation test. The research results showed that the effect of managers’ influential tactics was not the same on male and female employees.