The context of this study is that the degree of customer satisfaction attained by airline businesses in the air transportation industry does not align with management goals. The purpose of this study is to ascertain how customer perceptions of satisfaction are impacted by brand image and Quality of Service, as mediated by green marketing, in the aviation industry. Clients or users of air transportation business services were given online questionnaires as part of the study's quantitative survey methodology. In order to address hypotheses and identify the best structural equation model with Smart-PLS, this study goes through the steps of evaluating the reliability and validity of instruments, KMO-MSA, Factor analysis, Bartlett tests, and Path analysis. The findings demonstrated that the hypotheses namely, Direct relationship (1) Brand Image on Green Marketing, (2) Quality of Service on Green Marketing, (3) Green Marketing on Satisfaction Perceived of Customer, (4) Quality of Service on Satisfaction Perceived of Customer, (5) Brand Image on Satisfaction Perceived of Customer were successfully demonstrated to be Positive and Significant. Green marketing also has the Indirect relationship impact of somewhat mediating the relationship (6) Brand Image on Satisfaction of Customer Mediated by Green Marketing, and (7) Quality of Service on Satisfaction of Customer Mediated by Green Marketing. The results of this study provide several managerial implications that can be applied to improve Brand Image and Quality of Service in the Air Transport Business.

This study aims to examine the influence of commitment management on supply chain integration, supply chain transparency, and operational decision-making in manufacturing companies in Indonesia. Amidst the increasing complexity of supply chains and the demands for rapid, data-driven decision-making, companies need to build integrated and transparent systems, supported by strong commitment from top management. This study used a quantitative approach with a survey method of 128 respondents from manufacturing companies in Java, and the data were analyzed using Partial Least Square (PLS) techniques. The results showed that commitment management significantly influenced supply chain integration, supply chain transparency, and operational decision-making. Supply chain integration was also shown to influence supply chain transparency, but not significantly on operational decision-making. Meanwhile, supply chain transparency significantly influenced operational decision-making. A mediation test showed that the indirect influence of commitment management on operational decision-making through supply chain integration and transparency was not significant. This indicates that operational decision-making still relies heavily on the direct involvement of top management. This study provides a theoretical contribution in enriching the understanding of the role of management commitment in supply chain-based operational decision-making systems. Practically, the results of this study recommend strengthening the role of middle managers, decision-making training, and the implementation of integrated information systems to improve the effectiveness of operational decisions in real time.

With satisfaction of job acting as a crucial mediating variable in the link between work compensation, career development, and Work Load, this study attempts to examine how these elements affect work motivation at Xyz Aviation Transportation Company. All 130 workers at the Jakarta-based Xyz Aviation Transportation Company, including managers, supervisors, engineers, marketers, administrative staff, and field workers, made up the study's population. The Structural Equation Model and Smart-PLS methodologies are utilized in an explanatory quantitative research design with total sampling (census sampling) as the sample methodology. Finding the influence value of the relationship between each study variable is the anticipated research outcome. Effect Size is a measure of the relationship's effect value between the research variables. The managerial implications, which include recommendations, follow-up, and tactics that company management must implement to establish dynamic working settings and circumstances with high job satisfaction and work motivation, will be prepared once the Effect Size value has been determined. It is anticipated that this study would offer insightful suggestions to the management of Xyz Aviation Transportation Company for developing practical plans to boost worker motivation and job happiness, which will enhance the caliber of services offered by the company.

Data Envelopment Analysis (DEA) is an effective method for evaluating and improving the performance of Decision-Making Units (DMUs). It utilizes mathematical programming models to compare homogeneous units based on their inputs and outputs. One of the major challenges in this field is assessing the efficiency of DMUs over different time periods, where heterogeneity, arises due to various factors, such as, scientific and technological advancements, political and economic changes, system management updates, etc. These changes may lead to the addition or elimination of outputs, making unit comparisons more complex and creating significant differences in efficiency. Traditional DEA methods often fail to account for these changes across time periods simultaneously. Therefore, there is a need for new approaches, as to assess the efficiency of DMUs under such conditions. This paper addresses these challenges and presents a novel approach for analyzing the efficiency of DMUs undergoing substantial changes over time. As a practical application, the results of an empirical study evaluating conferences throughout three time periods, namely, (before the COVID-19 outbreak, during the pandemic, and after the pandemic) have been presented. These findings demonstrate the efficiency of the proposed approach effectively and can significantly assist organizations in more accurate evaluations and the enhancement of performance, relative to the evolving units.

This paper investigates the impact of digital financial literacy on the use of financial technology (Fintech) among people living in rural areas of Vietnam. The study employs various theoretical frameworks, including the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM), to clarify factors influencing the intention and behavior of Fintech adoption. These factors include performance expectancy, perceived risk, subjective norms, behavioral control, convenience, security, personal motivation, financial attitude, and financial behavior. Based on the research findings, the authors propose several recommendations to improve digital financial literacy among rural populations in Vietnam, recognizing it as a key factor in expanding access to and usage of modern financial services in these areas.

This study analyzes the effects of external debt management—specifically debt-for-education swaps—on educational outcomes in native communities of the Central Peruvian Jungle. Based on cross-sectional data from 22 educational jurisdictions, the research applies a multivariate framework incorporating financial, institutional, and governance variables. Multiple linear regression models reveal that both the number of debt-financed educational projects and the volume of swapped debt are significantly associated with reductions in illiteracy and improvements in enrollment and completion rates. The analysis further indicates that institutional design plays a critical role: simplified contractual arrangements and higher perceived transparency correlate with better educational performance, whereas overly complex agreements tend to reduce program effectiveness. Although the model demonstrates explanatory strength regarding infrastructure and access, its predictive capacity is limited in the case of Intercultural Bilingual Education, suggesting the need for complementary cultural and pedagogical strategies. The findings underscore the strategic value of debt swaps as equity-oriented financing tools and contribute to broader debates on the role of fiscal instruments in advancing inclusive human capital development in structurally excluded regions.

In Indonesia, creating growth centres, such as the Free Trade Zone (FTZ), is a strategy for regional development to stimulate economic expansion. The location of the FTZ of the Batam, Bintan, Karimun (BBK) area has been chosen strategically near Singapore and Malaysia. As a recognized national strategic area, the BBK area demonstrates substantial potential to augment the advancement of the national economy. This research employs the Analytic Hierarchy Process (AHP) to examine programs to prioritize strategies for advancing regional development. AHP has been demonstrated to facilitate the structuring of problems, identifying common opinions among respondents, and formulating solutions. The findings indicate that land preparation and permits are priority initiatives (0.122), followed by institutional reinforcement (0,111) and simplified requirements (0,071). As an archipelago, the enhancement of basic Infrastructure is also essential (0.052), mainly to improve connectivity. The next priority should be to improve the quality of human resources (0,051), fostering a favourable environment for investment. The outcomes of this investigation are expected to enrich the corpus of regional studies literature and provide valuable insights in assessing the efficacy of FTZ policies.

Sustainable development strategies and policies for Vietnam’s cultural industries and cultural tourism play a crucial role in promoting distinctive cultural values and simultaneously fostering a country's economic and social development. The main aim of this paper is to propose sustainable development strategies and policies for cultural tourism within Vietnam’s cultural industries by applying a combined approach. The methodology integrates qualitative Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis and quantitative methods, including the Analytical Hierarchy Process (AHP) method and the Quantitative Strategic Planning Matrix (QSPM), to evaluate internal and external factors influencing sustainable development of cultural tourism in Vietnam. Two hundred twenty-six survey responses from tourists, cultural tourism site managers, and 35 expert opinions were collected and analyzed. The findings identify the most significant strengths, weaknesses, opportunities, and threats impacting the sustainable development of cultural tourism in Vietnam. Among these, the strengths and opportunities outweigh the weaknesses and threats. Based on the analysis from the SWOT-AHP-QSPM model, the study discusses and develops a growth-oriented strategy, prioritizing the application of digital technology in cultural tourism services, enhancing tourists' experiences, improving service quality, and strengthening cultural tourism promotion campaigns. The preliminary findings provide insights for policymakers, cultural tourism service providers, and local communities to adopt policies and strategic solutions that will promote the sustainable development of cultural tourism in the future, contributing to the growth of Vietnam's cultural industries.

University Social Responsibility (USR) programs are closely linked to comprehensive student education, as they integrate academic learning with ethical, social, and civic development; these programs not only strengthen students' technical knowledge, but also promote values such as solidarity, commitment, and empathy by involving them in community actions and projects oriented to the common good; This study sought to establish the degree of connection between USR and comprehensive university education. A basic type study with a quantitative approach and correlational level, the survey technique and the instrument were used, the questionnaire called University Social Responsibility and Comprehensive Student Education. The population consisted of 221 students from the Faculty of Engineering of a public university in the department of Junín - Peru , the inclusion criterion being enrolled in the 2025-I academic period. The data were processed through structural equations (SEM); Within the results, we can see a Spearman Rho correlation coefficient of 0.831 with a significance level of 0.001, which demonstrates a positive and strong association between the variables studied. Furthermore, the general hypothesis of a significant relationship between University Social Responsibility and the comprehensive development of students is validated.

In recent years, governments have sought to find sustainable solutions that would have a positive impact economically, environmentally, and socially. Remanufacturing is a promising solution as remanufactured products help sustainability by saving resources, like using less raw materials, cutting emissions from traditional manufacturing, lowering the amount of landfill waste, and offering a cost-effective alternative product. This paper studies the preferences of people in the Kingdom of Saudi Arabia between new and remanufactured products across three categories: electronics, car parts, and furniture. The products were evaluated based on four factors: quality, price, availability, and warranty. This research used the Best-Worst Method and Technique for Order Preference by Similarity to Ideal Solution together for the analysis. For all the product categories, the findings showed that warranty is the most weighted criteria consumers will rely on to select between the new and remanufactured products. However, consumers prefer new products over the remanufactured ones for all the product categories. Supply chain decision-makers are required to optimize the pricing of these products to increase the popularity of these products.