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Growing Science » International Journal of Industrial Engineering Computations » A study of dual-channel supply chain pricing decisions considering consumer privacy concerns in the context of blockchain

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International Journal of Industrial Engineering Computations

ISSN 1923-2934 (Online) - ISSN 1923-2926 (Print)
Quarterly Publication
Volume 16 Issue 2 pp. 323-334 , 2025

A study of dual-channel supply chain pricing decisions considering consumer privacy concerns in the context of blockchain Pages 323-334 Right click to download the paper Download PDF

Authors: Xiang Yang Ren, Jia lin Tian, Li Min Wang

DOI: 10.5267/j.ijiec.2025.2.002

Keywords: Blockchain technology, Pricing decisions, Stackelberg model, Dual-channel supply chain

Abstract: Blockchain technology is introduced into the dual-channel supply chain system of online direct marketing and offline traditional retailing to solve the problem of opaque product sources and information asymmetry while also considering consumers' privacy concerns to increase their willingness to buy and improve enterprises' profitability. Based on the introduction of blockchain technology, the paper considers consumers' privacy concerns, uses the manufacturer-dominated Stackelberg game model to solve the equilibrium, and compares and analyzes the optimal pricing decisions and profits of supply chain members in different models before and after the introduction of blockchain technology. It is shown that when blockchain is not adopted, the rise in consumer sensitivity to false appraisal results leads to lower prices, and demand and pricing increase with the probability of the product being genuine; when blockchain is adopted, the increase in privacy concern costs will lead to lower demand and prices. Under a given condition, introducing blockchain technology can enhance the profits of all parties in the supply chain.



How to cite this paper
Ren, X., Tian, J & Wang, L. (2025). A study of dual-channel supply chain pricing decisions considering consumer privacy concerns in the context of blockchain.International Journal of Industrial Engineering Computations , 16(2), 323-334.

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Journal: International Journal of Industrial Engineering Computations | Year: 2025 | Volume: 16 | Issue: 2 | Views: 581 | Reviews: 0

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