How to cite this paper
Alrajhi, A. (2025). The impact of marketing change capabilities on marketing strategic change.Decision Science Letters , 14(2), 393-400.
Refrences
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Buono, A. F., & Kerber, K. (2009). Building organizational change capacity. In Management Consulting Division International Conference, June, 2009, pp. 1-28.
Danciu, V. (2010). The gravity law of marketing-a major reason for change to a better performance. Theoretical & Applied Economics, 17(4), 7-18
Fuciu, M., & Dumitrescu, L. (2018). From marketing 1.0 to marketing 4.0–The evolution of the marketing concept in the context of the 21 century. In International conference knowledge-based organization (Vol. 24, No. 2, pp. 43-48).
Hair, J. F., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442–458.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long Range Planning, 45(5), 320–340.
Hanafiah, M. H. (2020). Formative vs. reflective measurement model: Guidelines for structural equation modeling research. International Journal of Analysis and Applications, 18(5), 876-889.
Issah, W. B., Anwar, M., Clauss, T., & Kraus, S. (2023). Managerial capabilities and strategic renewal in family firms in crisis situations: The moderating role of the founding generation. Journal of Business Research, 156, 113486.
Jaakkola, M., Möller, K., Parvinen, P., Evanschitzky, H., & Mühlbacher, H. (2010). Strategic marketing and business performance: A study in three European ‘engineering countries. Industrial Marketing Management, 39(8), 1300-1310.
Keskin, H., Ayar Şentürk, H., Tatoglu, E., Gölgeci, I., Kalaycioglu, O., & Etlioglu, H. T. (2021). The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity. International Marketing Review, 38(6), 1242-1266.
Kim, N., Shin, S., & Min, S. (2016). Strategic marketing capability: Mobilizing technological resources for new product advantage. Journal of Business Research, 69(12), 5644-5652.
Kirtley, J., & O'Mahony, S. (2023). What is a pivot? Explaining when and how entrepreneurial firms decide to make strategic change and pivot. Strategic Management Journal, 44(1), 197-230.
Kunisch, S. (2017). Does headquarter structure follow corporate strategy? An empirical study of antecedents and consequences of changes in the size of corporate headquarters. Journal of Business Economics and Management, 18(3), 390-411.
Kuzmanova, M. (2012). Creation of Organizational Competencies for Change. Economics & Business, 22, 107-111.
Maharani, I. A. K., Sukoco, B. M., Usman, I., & Ahlstrom, D. (2024). Learning-driven strategic renewal: Systematic literature review. Management Research Review, 47(5), 708-743.
Milichovský, F., & Šimberová, I. (2015). Marketing effectiveness: Metrics for effective strategic marketing. Engineering economics, 26(2), 211-219.
Schmitt, A., Raisch, S., & Volberda, H. W. (2018). Strategic renewal: Past research, theoretical tensions and future challenges. International Journal of Management Reviews, 20(1), 81-98.
Schweiger, C., Kump, B., & Hoormann, L. (2016). A concept for diagnosing and developing organizational change capabilities. Journal of Management and Change, 1(2), 12-28.
Spanos, Y. E., & Prastacos, G. (2004). Understanding organizational capabilities: towards a conceptual framework. Journal of Knowledge Management, 8(3), 31-43.
Tarus, D., K., & Aime, F. (2014). Board demographic diversity, firm performance and strategic change: A test of moderation. Management Research Review, 37(12), 1110-1136.
Thoumrungroje, A. (2015). The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: Evidence from firms in Thailand. International Marketing in The Fast Changing World, 26, 179-198. Emerald Group Publishing Limited.
Venter, P., & Jansen van Rensburg, M. (2014). The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences, 17(4), 440-456.
Wu, Q., He, Q., Duan, Y., & O'Regan, N. (2012). Implementing dynamic capabilities for corporate strategic change toward sustainability. Strategic Change, 21(5), 231-247.
Buono, A. F., & Kerber, K. (2009). Building organizational change capacity. In Management Consulting Division International Conference, June, 2009, pp. 1-28.
Danciu, V. (2010). The gravity law of marketing-a major reason for change to a better performance. Theoretical & Applied Economics, 17(4), 7-18
Fuciu, M., & Dumitrescu, L. (2018). From marketing 1.0 to marketing 4.0–The evolution of the marketing concept in the context of the 21 century. In International conference knowledge-based organization (Vol. 24, No. 2, pp. 43-48).
Hair, J. F., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442–458.
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2011). PLS-SEM: Indeed a silver bullet. Journal of Marketing theory and Practice, 19(2), 139-152.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2-24.
Hair, J. F., Sarstedt, M., Pieper, T. M., & Ringle, C. M. (2012). The use of partial least squares structural equation modeling in strategic management research: a review of past practices and recommendations for future applications. Long Range Planning, 45(5), 320–340.
Hanafiah, M. H. (2020). Formative vs. reflective measurement model: Guidelines for structural equation modeling research. International Journal of Analysis and Applications, 18(5), 876-889.
Issah, W. B., Anwar, M., Clauss, T., & Kraus, S. (2023). Managerial capabilities and strategic renewal in family firms in crisis situations: The moderating role of the founding generation. Journal of Business Research, 156, 113486.
Jaakkola, M., Möller, K., Parvinen, P., Evanschitzky, H., & Mühlbacher, H. (2010). Strategic marketing and business performance: A study in three European ‘engineering countries. Industrial Marketing Management, 39(8), 1300-1310.
Keskin, H., Ayar Şentürk, H., Tatoglu, E., Gölgeci, I., Kalaycioglu, O., & Etlioglu, H. T. (2021). The simultaneous effect of firm capabilities and competitive strategies on export performance: the role of competitive advantages and competitive intensity. International Marketing Review, 38(6), 1242-1266.
Kim, N., Shin, S., & Min, S. (2016). Strategic marketing capability: Mobilizing technological resources for new product advantage. Journal of Business Research, 69(12), 5644-5652.
Kirtley, J., & O'Mahony, S. (2023). What is a pivot? Explaining when and how entrepreneurial firms decide to make strategic change and pivot. Strategic Management Journal, 44(1), 197-230.
Kunisch, S. (2017). Does headquarter structure follow corporate strategy? An empirical study of antecedents and consequences of changes in the size of corporate headquarters. Journal of Business Economics and Management, 18(3), 390-411.
Kuzmanova, M. (2012). Creation of Organizational Competencies for Change. Economics & Business, 22, 107-111.
Maharani, I. A. K., Sukoco, B. M., Usman, I., & Ahlstrom, D. (2024). Learning-driven strategic renewal: Systematic literature review. Management Research Review, 47(5), 708-743.
Milichovský, F., & Šimberová, I. (2015). Marketing effectiveness: Metrics for effective strategic marketing. Engineering economics, 26(2), 211-219.
Schmitt, A., Raisch, S., & Volberda, H. W. (2018). Strategic renewal: Past research, theoretical tensions and future challenges. International Journal of Management Reviews, 20(1), 81-98.
Schweiger, C., Kump, B., & Hoormann, L. (2016). A concept for diagnosing and developing organizational change capabilities. Journal of Management and Change, 1(2), 12-28.
Spanos, Y. E., & Prastacos, G. (2004). Understanding organizational capabilities: towards a conceptual framework. Journal of Knowledge Management, 8(3), 31-43.
Tarus, D., K., & Aime, F. (2014). Board demographic diversity, firm performance and strategic change: A test of moderation. Management Research Review, 37(12), 1110-1136.
Thoumrungroje, A. (2015). The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: Evidence from firms in Thailand. International Marketing in The Fast Changing World, 26, 179-198. Emerald Group Publishing Limited.
Venter, P., & Jansen van Rensburg, M. (2014). The relationship between marketing intelligence and strategic marketing. South African Journal of Economic and Management Sciences, 17(4), 440-456.
Wu, Q., He, Q., Duan, Y., & O'Regan, N. (2012). Implementing dynamic capabilities for corporate strategic change toward sustainability. Strategic Change, 21(5), 231-247.