How to cite this paper
Azad, N., Roshan, A & Hozouri, S. (2014). An exploration study on influential factors on customer relationship management.Decision Science Letters , 3(1), 49-56.
Refrences
Ata, U. Z., & Toker, A. (2012). The effect of customer relationship management adoption in business-to-business markets. Journal of Business & Industrial Marketing, 27(6), 497-507.
Azad, N., & Hassanabadi, M. (2013). An empirical investigation on factors influencing on brand loyalty. Management Science Letters, 3(7), 2113-2118.
Azad, N., & Mohammadi, M.(2013). An empirical survey on factors influencing on packaging dairy products. Management Science Letters, 3(7), 1901-1906.
Chikweche, T., & Fletcher, R. (2013). Customer relationship management at the base of the pyramid: myth or reality?. Journal of Consumer Marketing,30(3), 295-309.
Jamali, R., Moshabaki, A., Aramoon, H., & Alimohammadi, A. (2013). Customer relationship management in electronic environment. The Electronic Library, 31(1), 119-130.
Kim, M., Park, J. E., Dubinsky, A. J., & Chaiy, S. (2012). Frequency of CRM implementation activities: a customer-centric view. Journal of Services Marketing, 26(2), 83-93.
Lambert, D. M. (2009). Customer relationship management as a business process. Journal of Business & Industrial Marketing, 25(1), 4-17.
Lin, R. J., Chen, R. H., & Chiu, K. K. S. (2010). Customer relationship management and innovation capability: an empirical study. Industrial Management & Data Systems, 110(1), 111-133.
Mainela, T., & Ulkuniemi, P. (2012). Personal interaction and customer relationship management in project business. Journal of Business & Industrial Marketing, 28(2), 3-3.
Mandj?k, T., & Sz?nt?, Z. (2010). How can economic sociology help business relationship management?. Journal of Business & Industrial Marketing, 25(3), 202-208.
Nguyen, B., & Mutum, D. S. (2012). A review of customer relationship management: successes, advances, pitfalls and futures. Business Process Management Journal, 18(3), 400-419.
Ranjan, J., & Bhatnagar, V. (2011). Role of knowledge management and analytical CRM in business: data mining based framework. The Learning Organization, 18(2), 131-148.
Smith, M., & Chang, C. (2010). Improving customer outcomes through the implementation of customer relationship management: Evidence from Taiwan. Asian Review of Accounting, 18(3), 260-285.
Sophonthummapharn, K. (2009). The adoption of techno-relationship innovations: a framework for electronic customer relationship management. Marketing Intelligence & Planning, 27(3), 380-412.
Wang, Y., & Feng, H. (2012). Customer relationship management capabilities: Measurement, antecedents and consequences. Management Decision, 50(1), 115-129.
Azad, N., & Hassanabadi, M. (2013). An empirical investigation on factors influencing on brand loyalty. Management Science Letters, 3(7), 2113-2118.
Azad, N., & Mohammadi, M.(2013). An empirical survey on factors influencing on packaging dairy products. Management Science Letters, 3(7), 1901-1906.
Chikweche, T., & Fletcher, R. (2013). Customer relationship management at the base of the pyramid: myth or reality?. Journal of Consumer Marketing,30(3), 295-309.
Jamali, R., Moshabaki, A., Aramoon, H., & Alimohammadi, A. (2013). Customer relationship management in electronic environment. The Electronic Library, 31(1), 119-130.
Kim, M., Park, J. E., Dubinsky, A. J., & Chaiy, S. (2012). Frequency of CRM implementation activities: a customer-centric view. Journal of Services Marketing, 26(2), 83-93.
Lambert, D. M. (2009). Customer relationship management as a business process. Journal of Business & Industrial Marketing, 25(1), 4-17.
Lin, R. J., Chen, R. H., & Chiu, K. K. S. (2010). Customer relationship management and innovation capability: an empirical study. Industrial Management & Data Systems, 110(1), 111-133.
Mainela, T., & Ulkuniemi, P. (2012). Personal interaction and customer relationship management in project business. Journal of Business & Industrial Marketing, 28(2), 3-3.
Mandj?k, T., & Sz?nt?, Z. (2010). How can economic sociology help business relationship management?. Journal of Business & Industrial Marketing, 25(3), 202-208.
Nguyen, B., & Mutum, D. S. (2012). A review of customer relationship management: successes, advances, pitfalls and futures. Business Process Management Journal, 18(3), 400-419.
Ranjan, J., & Bhatnagar, V. (2011). Role of knowledge management and analytical CRM in business: data mining based framework. The Learning Organization, 18(2), 131-148.
Smith, M., & Chang, C. (2010). Improving customer outcomes through the implementation of customer relationship management: Evidence from Taiwan. Asian Review of Accounting, 18(3), 260-285.
Sophonthummapharn, K. (2009). The adoption of techno-relationship innovations: a framework for electronic customer relationship management. Marketing Intelligence & Planning, 27(3), 380-412.
Wang, Y., & Feng, H. (2012). Customer relationship management capabilities: Measurement, antecedents and consequences. Management Decision, 50(1), 115-129.