How to cite this paper
Manesh, F & Hozouri, S. (2013). How customer relationship management influences making better decisions.Management Science Letters , 3(11), 2767-2774.
Refrences
Alshawi, S., Missi, F., & Irani, Z. (2011). Organisational, technical and data quality factors in CRM adoption—SMEs perspective. Industrial Marketing Management, 40(3), 376-383.
Bahrami, M., Ghorbani, M., & Arabzad, S. M. (2012). Information Technology (IT) as An Improvement Tool For Customer Relationship Management (CRM). Procedia-Social and Behavioral Sciences, 41, 59-64.
Chang, W., Park, J. E., & Chaiy, S. (2010). How does CRM technology transform into organizational performance? A mediating role of marketing capability. Journal of Business Research, 63(8), 849-855.
Chuang, S. H., & Lin, H. N. (2013). The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan. International Journal of Information Management, 33(2), 271-281.
Dong, S. (2012). Decision execution mechanisms of IT governance: The CRM case. International Journal of Information Management, 32(2), 147-157.
Duffy, R., Fearne, A., Hornibrook, S., Hutchinson, K., & Reid, A. (2013). Engaging suppliers in CRM: The role of justice in buyer–supplier relationships. International Journal of Information Management, 33(1), 20-27.
Garrido-Moreno, A., & Padilla-Meléndez, A. (2011). Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors. International Journal of Information Management, 31(5), 437-444.
Kim, M., Park, J. E., Dubinsky, A. J., & Chaiy, S. (2012). Frequency of CRM implementation activities: a customer-centric view. Journal of Services Marketing, 26(2), 83-93.
Ko, E., Kim, S. H., Kim, M., & Woo, J. Y. (2008). Organizational characteristics and the CRM adoption process. Journal of Business Research,61(1), 65-74.
Li, L., & Mao, J. Y. (2012). The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits. Information & Management, 49(6), 269–277.
Liu, A. Z., Liu, H., & Xu, S. X. (2012). How do competitive environments moderate CRM Value?. Decision Support Systems.
?ztaysi, B., Sezgin, S., & ?zok, A. F. (2011). A measurement tool for customer relationship management processes. Industrial Management & Data Systems, 111(6), 943-960.
Rogers, E.M. (1995). Diffusion of innovation. New York: Free Press; 1995.
Sangle, P. S., & Awasthi, P. (2011). Consumer & apos; s expectations from mobile CRM services: a banking context. Business Process Management Journal,17(6), 898-918.
Shafia, M. A., Mazdeh, M. M., Vahedi, M., & Pournader, M. (2011). Applying fuzzy balanced scorecard for evaluating the CRM performance. Industrial Management & Data Systems, 111(7), 1105-1135.
Shim, B., Choi, K., & Suh, Y. (2012). CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns. Expert Systems with Applications, 39(9), 7736-7742.
Vella, J., & Caruana, A. (2012). Encouraging CRM systems usage: a study among bank managers. Management Research Review, 35(2), 121-133.
Wang, Y., & Feng, H. (2012). Customer relationship management capabilities: Measurement, antecedents and consequences. Management Decision, 50(1), 115-129.
Wu, S. I., & Li, P. C. (2011). The relationships between CRM, RQ, and CLV based on different hotel preferences. International Journal of Hospitality Management, 30(2), 262-271.
Bahrami, M., Ghorbani, M., & Arabzad, S. M. (2012). Information Technology (IT) as An Improvement Tool For Customer Relationship Management (CRM). Procedia-Social and Behavioral Sciences, 41, 59-64.
Chang, W., Park, J. E., & Chaiy, S. (2010). How does CRM technology transform into organizational performance? A mediating role of marketing capability. Journal of Business Research, 63(8), 849-855.
Chuang, S. H., & Lin, H. N. (2013). The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan. International Journal of Information Management, 33(2), 271-281.
Dong, S. (2012). Decision execution mechanisms of IT governance: The CRM case. International Journal of Information Management, 32(2), 147-157.
Duffy, R., Fearne, A., Hornibrook, S., Hutchinson, K., & Reid, A. (2013). Engaging suppliers in CRM: The role of justice in buyer–supplier relationships. International Journal of Information Management, 33(1), 20-27.
Garrido-Moreno, A., & Padilla-Meléndez, A. (2011). Analyzing the impact of knowledge management on CRM success: The mediating effects of organizational factors. International Journal of Information Management, 31(5), 437-444.
Kim, M., Park, J. E., Dubinsky, A. J., & Chaiy, S. (2012). Frequency of CRM implementation activities: a customer-centric view. Journal of Services Marketing, 26(2), 83-93.
Ko, E., Kim, S. H., Kim, M., & Woo, J. Y. (2008). Organizational characteristics and the CRM adoption process. Journal of Business Research,61(1), 65-74.
Li, L., & Mao, J. Y. (2012). The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits. Information & Management, 49(6), 269–277.
Liu, A. Z., Liu, H., & Xu, S. X. (2012). How do competitive environments moderate CRM Value?. Decision Support Systems.
?ztaysi, B., Sezgin, S., & ?zok, A. F. (2011). A measurement tool for customer relationship management processes. Industrial Management & Data Systems, 111(6), 943-960.
Rogers, E.M. (1995). Diffusion of innovation. New York: Free Press; 1995.
Sangle, P. S., & Awasthi, P. (2011). Consumer & apos; s expectations from mobile CRM services: a banking context. Business Process Management Journal,17(6), 898-918.
Shafia, M. A., Mazdeh, M. M., Vahedi, M., & Pournader, M. (2011). Applying fuzzy balanced scorecard for evaluating the CRM performance. Industrial Management & Data Systems, 111(7), 1105-1135.
Shim, B., Choi, K., & Suh, Y. (2012). CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns. Expert Systems with Applications, 39(9), 7736-7742.
Vella, J., & Caruana, A. (2012). Encouraging CRM systems usage: a study among bank managers. Management Research Review, 35(2), 121-133.
Wang, Y., & Feng, H. (2012). Customer relationship management capabilities: Measurement, antecedents and consequences. Management Decision, 50(1), 115-129.
Wu, S. I., & Li, P. C. (2011). The relationships between CRM, RQ, and CLV based on different hotel preferences. International Journal of Hospitality Management, 30(2), 262-271.