The COVID-19 pandemic caused significant changes in many aspects especially towards small medium entrepreneurs (SMEs) as many of SMEs need to shut down their business due to movement control order (MCO) conducted by Malaysia government as SMEs cannot reach their customers. Previous studies show that having an effective digital marketing strategy in place might leave businesses vulnerable to severe setbacks towards SMEs. This research proposal aims to carry out and prove the possible potential effects and factors that influence digital marketing implementation towards online consumers in Selangor during COVID-19 pandemic. The methodology of this paper uses a descriptive qualitative approach by analyzing various previous literature on digital marketing scope of study. The sample size of the study is 235 respondents who were selected based on convenience sampling. The finding has discovered that there is a significant relationship between customer loyalty with implementation of digital marketing towards online consumers in Selangor during COVID-19 pandemic and there is a significance relationship between brand awareness and the implementation of digital marketing towards online consumer in Selangor during COVID-19 pandemic.

This paper investigates the factors influencing on customers’ purchase decision of residential properties in Selangor, Malaysia. The study measures the effects of quality, price, location, promotion and corporate image on purchase decision by distributing some questionnaire among 312 randomly selected residents from some selected destinations at Selangor, Malaysia. Descriptive analysis and multiple regression analysis are used for analyzing the data. The findings reveal that quality, price, location, promotion, and corporate image positively and significantly influence on customers’ purchase decision. The results also indicate that location is the most important factor followed by price, quality, corporate image and promotion plays the smallest role on customers’ purchase intention. The study discusses the results and give constructive suggestions for promoting sales figures.

The research aims to highlight the importance of market structure and behavior on Islamic banking performance by using the Structure Conduct Performance (SCP) analysis to approximate the growth of Islamic banking performance in the short and long term using error correction model. The data used in this study is time series obtained from the financial statement of each Islamic bank, Fi-nancial Service Authority and Bank of Indonesia on Islamic banking statistics monthly reported from April, 2015 to October, 2018. Population of this study covers all Islamic commercial banks in Indonesia. The purposive sampling method is used to select samples based on criteria to get samples that are feasible to be analyzed. Error correction model is applied to characterize the joint dynamic of variables in both in the long and short term relationships. The Johansen co-integration results indicate a stable long term relation between market structure and Islamic banking performance. Results show that Market structure variable outside market share of financing in the long term had a significant effect on the Islamic banking performance, but in the short term market structure, the variable had no significant effect on the Islamic banking performance in Indonesia.