How to cite this paper
Nuseir, M & Elrefae, G. (2022). The effect of social media marketing, compatibility and perceived ease of use on marketing performance: Evidence from hotel industry.International Journal of Data and Network Science, 6(3), 885-894.
Refrences
Abed, S. S., Dwivedi, Y. K., & Williams, M. D. (2016). Social commerce as a business tool in Saudi Arabia's SMEs. International Journal of Indian Culture and Business Management, 13(1), 1-19.
Ahmad, S. Z., Bakar, A. R. A., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: the case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111.
Amersdorffer, D., Oellrich, J., Bauhuber, F., & Gottstein, B. (2013). Social media im MICE-segment. In Kongresse, Tagungen und Events (pp. 195-210): Oldenbourg Wissenschaftsverlag.
Ananda, A. S., Hernández-García, Á., Acquila-Natale, E., & Lamberti, L. (2019). What makes fashion consumers “click”? Generation of eWoM engagement in social media. Asia Pacific Journal of Marketing and Logistics, 31(2), 398-418.
Basri, W. S. M., & Siam, M. R. (2019). Social media and corporate communication antecedents of SME sustainability performance: A conceptual framework for SMEs of Arab world. Journal of Economic and Administrative Sciences, 35(3).
Bigne, E., Andreu, L., Hernandez, B., & Ruiz, C. (2018). The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry. Current Issues in Tourism, 21(9), 1014-1032.
Chae, B. K. (2015). Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. International Journal of Production Economics, 165, 247-259.
Chatterjee, S., & Kar, A. K. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53, 102103.
Chen, X., & Qasim, H. (2021). Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love. Journal of Consumer Behaviour, 20(5), 1065-1077.
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3).
Cheung, R., & Vogel, D. (2013). Predicting user acceptance of collaborative technologies: An extension of the technology acceptance model for e-learning. Computers & education, 63, 160-175.
Choi, E.-k., Fowler, D., Goh, B., & Yuan, J. (2016). Social media marketing: applying the uses and gratifications theory in the hotel industry. Journal of Hospitality Marketing & Management, 25(7), 771-796.
Ferrer-Rosell, B., Martin-Fuentes, E., & Marine-Roig, E. (2020). Diverse and emotional: Facebook content strategies by Spanish hotels. Information Technology & Tourism, 22(1), 53-74.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
GHANEM, S. K. R., & HAMID, N. A. B. A. (2020). The effect of Facebook, WhatsApp, Twitter and email on SMEs performance: empirical evidence from United Arab Emirates. Journal of Internet Social Networking and Virtual Communities, 2020, 1-17.
GMI. (2021). Use of Social Media Usage Statistics 2020. Retrieved from https://www.globalmediainsight.com/blog/uae-social-media-statistics/
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long Range Planning, 46(1-2), 1-12.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hsu, C.-L., & Lin, J. C.-C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45(1), 65-74.
Ibrahim, B., & Aljarah, A. (2018). Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. Data in brief, 21, 1823-1828.
Ibrahim, B., Aljarah, A., & Ababneh, B. (2020). Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination. Journal of Promotion Management, 26(4), 544-568.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability, 13(4), 2277.
Jung, N. Y., Kim, S., & Kim, S. (2014). Influence of consumer attitude toward online brand community on revisit intention and brand trust. Journal of Retailing and Consumer Services, 21(4), 581-589.
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20(3), 531-558.
Kargwell, S. (1958). Horizontal Revolution and Business Strategy: The Impact of Social Media Platforms on Departments’ Business Strategy: The UAE context. Journal of Business & Economic Policy, 3(1).
KEMP, S. (2018). DIGITAL IN 2018: WORLD’S INTERNET USERS PASS THE 4 BILLION MARK. Retrieved from https://wearesocial.com/blog/2018/01/global-digital-report-2018
Khraim, H. S. (2020). Factors Affecting UAE Consumers’ Attitudes Towards Using Social Networking Sites in Hotel Selection.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kim, W. G., & Park, S. A. (2017). Social media review rating versus traditional customer satisfaction. International Journal of Contemporary Hospitality Management, 29(2), 784-802
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33(1), 53-72.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.
Kunja, S. R., & Acharyulu, G. (2018). Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India. Management Research Review, 43(3), 245-269.
Makki, E., & Chang, L.-C. (2015). Understanding the effects of social media and mobile usage on e-commerce: an exploratory study in Saudi Arabia. International management review, 11(2), 98-109.
Muñoz‐Leiva, F., Hernández‐Méndez, J., & Sánchez‐Fernández, J. (2012). Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model. Online Information Review, 36(6), 879-902.
Nawaz, M. A., & Hassan, S. (2016a). Investment and Tourism: Insights from the literature. Journal of Economic & Management Perspectives, 10(4), 581-590.
Nawaz, M. A., & Hassan, S. (2016b). Tourism in South Asia. Journal of Economic & Management Perspectives, 10(4), 591-601.
Nawaz, M. A., Hussain, M. S., Kamran, H. W., Ehsanullah, S., Maheen, R., & Shair, F. (2020). Trilemma association of energy consumption, carbon emission, and economic growth of BRICS and OECD regions: Quantile regression estimation. Environmental Science and Pollution Research, 1-15.
Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90-110.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: John Wiley & Sons.
Shareef, M. A., Mukerji, B., Alryalat, M. A. A., Wright, A., & Dwivedi, Y. K. (2018). Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers. Journal of Retailing and Consumer Services, 43, 258-268.
Shi, S., Cao, Y., Chen, Y., & Chow, W. S. (2019). How social media brand pages contribute to functional conflict: The central role of commitment. International Journal of Information Management, 45, 95-106.
Tuten, T. L. (2020). Social media marketing: Sage.
Wadie, N. (2012). An exploration of facebook. com adoption in Tunisia using technology acceptance model (TAM) and theory of reasoned action (TRA).
Ware, J. (2018). Wearable Technologies and Journalism Ethics: Students' Perceptions of Google Glass. Teaching Journalism & Mass Communication, 8(1), 17-24.
Yadav, M., Kamboj, S., & Rahman, Z. (2016). Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’. Journal of Direct, Data and Digital Marketing Practice, 17(4), 259-271.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Yoon, S.-B., & Cho, E. (2016). Convergence adoption model (CAM) in the context of a smart car service. Computers in human behavior, 60, 500-507.
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business research, 117, 256-267.
Ahmad, S. Z., Bakar, A. R. A., & Ahmad, N. (2019). Social media adoption and its impact on firm performance: the case of the UAE. International Journal of Entrepreneurial Behavior & Research, 25(1), 84-111.
Amersdorffer, D., Oellrich, J., Bauhuber, F., & Gottstein, B. (2013). Social media im MICE-segment. In Kongresse, Tagungen und Events (pp. 195-210): Oldenbourg Wissenschaftsverlag.
Ananda, A. S., Hernández-García, Á., Acquila-Natale, E., & Lamberti, L. (2019). What makes fashion consumers “click”? Generation of eWoM engagement in social media. Asia Pacific Journal of Marketing and Logistics, 31(2), 398-418.
Basri, W. S. M., & Siam, M. R. (2019). Social media and corporate communication antecedents of SME sustainability performance: A conceptual framework for SMEs of Arab world. Journal of Economic and Administrative Sciences, 35(3).
Bigne, E., Andreu, L., Hernandez, B., & Ruiz, C. (2018). The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry. Current Issues in Tourism, 21(9), 1014-1032.
Chae, B. K. (2015). Insights from hashtag# supplychain and Twitter Analytics: Considering Twitter and Twitter data for supply chain practice and research. International Journal of Production Economics, 165, 247-259.
Chatterjee, S., & Kar, A. K. (2020). Why do small and medium enterprises use social media marketing and what is the impact: Empirical insights from India. International Journal of Information Management, 53, 102103.
Chen, X., & Qasim, H. (2021). Does E‐Brand experience matter in the consumer market? Explaining the impact of social media marketing activities on consumer‐based brand equity and love. Journal of Consumer Behaviour, 20(5), 1065-1077.
Cheung, M. L., Pires, G., & Rosenberger, P. J. (2020). The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32(3).
Cheung, R., & Vogel, D. (2013). Predicting user acceptance of collaborative technologies: An extension of the technology acceptance model for e-learning. Computers & education, 63, 160-175.
Choi, E.-k., Fowler, D., Goh, B., & Yuan, J. (2016). Social media marketing: applying the uses and gratifications theory in the hotel industry. Journal of Hospitality Marketing & Management, 25(7), 771-796.
Ferrer-Rosell, B., Martin-Fuentes, E., & Marine-Roig, E. (2020). Diverse and emotional: Facebook content strategies by Spanish hotels. Information Technology & Tourism, 22(1), 53-74.
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
GHANEM, S. K. R., & HAMID, N. A. B. A. (2020). The effect of Facebook, WhatsApp, Twitter and email on SMEs performance: empirical evidence from United Arab Emirates. Journal of Internet Social Networking and Virtual Communities, 2020, 1-17.
GMI. (2021). Use of Social Media Usage Statistics 2020. Retrieved from https://www.globalmediainsight.com/blog/uae-social-media-statistics/
Hair, J. F., Ringle, C. M., & Sarstedt, M. (2013). Partial least squares structural equation modeling: Rigorous applications, better results and higher acceptance. Long Range Planning, 46(1-2), 1-12.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the academy of marketing science, 40(3), 414-433.
Hair Jr, J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106-121.
Hsu, C.-L., & Lin, J. C.-C. (2008). Acceptance of blog usage: The roles of technology acceptance, social influence and knowledge sharing motivation. Information & Management, 45(1), 65-74.
Ibrahim, B., & Aljarah, A. (2018). Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus. Data in brief, 21, 1823-1828.
Ibrahim, B., Aljarah, A., & Ababneh, B. (2020). Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination. Journal of Promotion Management, 26(4), 544-568.
Ibrahim, B., Aljarah, A., & Sawaftah, D. (2021). Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability, 13(4), 2277.
Jung, N. Y., Kim, S., & Kim, S. (2014). Influence of consumer attitude toward online brand community on revisit intention and brand trust. Journal of Retailing and Consumer Services, 21(4), 581-589.
Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20(3), 531-558.
Kargwell, S. (1958). Horizontal Revolution and Business Strategy: The Impact of Social Media Platforms on Departments’ Business Strategy: The UAE context. Journal of Business & Economic Policy, 3(1).
KEMP, S. (2018). DIGITAL IN 2018: WORLD’S INTERNET USERS PASS THE 4 BILLION MARK. Retrieved from https://wearesocial.com/blog/2018/01/global-digital-report-2018
Khraim, H. S. (2020). Factors Affecting UAE Consumers’ Attitudes Towards Using Social Networking Sites in Hotel Selection.
Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business research, 65(10), 1480-1486.
Kim, W. G., & Park, S. A. (2017). Social media review rating versus traditional customer satisfaction. International Journal of Contemporary Hospitality Management, 29(2), 784-802
Koay, K. Y., Ong, D. L. T., Khoo, K. L., & Yeoh, H. J. (2020). Perceived social media marketing activities and consumer-based brand equity. Asia Pacific Journal of Marketing and Logistics, 33(1), 53-72.
Krejcie, R. V., & Morgan, D. W. (1970). Determining sample size for research activities. Educational and psychological measurement, 30(3), 607-610.
Kunja, S. R., & Acharyulu, G. (2018). Examining the effect of eWOM on the customer purchase intention through value co-creation (VCC) in social networking sites (SNSs): A study of select Facebook fan pages of smartphone brands in India. Management Research Review, 43(3), 245-269.
Makki, E., & Chang, L.-C. (2015). Understanding the effects of social media and mobile usage on e-commerce: an exploratory study in Saudi Arabia. International management review, 11(2), 98-109.
Muñoz‐Leiva, F., Hernández‐Méndez, J., & Sánchez‐Fernández, J. (2012). Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model. Online Information Review, 36(6), 879-902.
Nawaz, M. A., & Hassan, S. (2016a). Investment and Tourism: Insights from the literature. Journal of Economic & Management Perspectives, 10(4), 581-590.
Nawaz, M. A., & Hassan, S. (2016b). Tourism in South Asia. Journal of Economic & Management Perspectives, 10(4), 591-601.
Nawaz, M. A., Hussain, M. S., Kamran, H. W., Ehsanullah, S., Maheen, R., & Shair, F. (2020). Trilemma association of energy consumption, carbon emission, and economic growth of BRICS and OECD regions: Quantile regression estimation. Environmental Science and Pollution Research, 1-15.
Olanrewaju, A.-S. T., Hossain, M. A., Whiteside, N., & Mercieca, P. (2020). Social media and entrepreneurship research: A literature review. International Journal of Information Management, 50, 90-110.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach: John Wiley & Sons.
Shareef, M. A., Mukerji, B., Alryalat, M. A. A., Wright, A., & Dwivedi, Y. K. (2018). Advertisements on Facebook: Identifying the persuasive elements in the development of positive attitudes in consumers. Journal of Retailing and Consumer Services, 43, 258-268.
Shi, S., Cao, Y., Chen, Y., & Chow, W. S. (2019). How social media brand pages contribute to functional conflict: The central role of commitment. International Journal of Information Management, 45, 95-106.
Tuten, T. L. (2020). Social media marketing: Sage.
Wadie, N. (2012). An exploration of facebook. com adoption in Tunisia using technology acceptance model (TAM) and theory of reasoned action (TRA).
Ware, J. (2018). Wearable Technologies and Journalism Ethics: Students' Perceptions of Google Glass. Teaching Journalism & Mass Communication, 8(1), 17-24.
Yadav, M., Kamboj, S., & Rahman, Z. (2016). Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’. Journal of Direct, Data and Digital Marketing Practice, 17(4), 259-271.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce industry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Yoon, S.-B., & Cho, E. (2016). Convergence adoption model (CAM) in the context of a smart car service. Computers in human behavior, 60, 500-507.
Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. Journal of Business research, 117, 256-267.