How to cite this paper
Elrefae, G & Nuseir, M. (2024). The participation of social media effect on the advertising performance: Moderating participation of buyer satisfaction.International Journal of Data and Network Science, 8(3), 1771-1780.
Refrences
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Aljumah, A., Nuseir, M.T., Alshurideh, M.T. (2021). The impact of social media marketing communications on consumer response during the COVID-19: Does the Brand Equity of a University Matter? In: Alshurideh M., Hassanien A.E., Masa'deh R. (eds) The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. Studies in Systems, Deci-sion and Control, 334. Springer, Cham.
Ananda, A.S., Hernández-García, Á., & Lamberti, L. (2016). N-REL: A comprehensive framework of social media mar-keting strategic actions for marketing organizations. Journal of Innovation & Knowledge, 1(3), 170-180.
Babin, B. N. (2016). Covariance-based structural equation modeling in the Journal of Advertising: Review and recom-mendations. Journal of Advertising, 46(1), 163–177.
Bakar, A. R. A. (2020). Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE. Telematics and Informatics, 35(1), 6-17.
Benson, V., Hand, C., & Hartshorne, R. (2019). How compulsive use of social media affects performance: insights from the U.K. by purpose. Behavior & Information Technology, 38(6), 549-563.
Bergeron, F. (2020). From strategic orientation to social media orientation: Improving SMEs’ performance on social me-dia. Journal of Small Business and Enterprise Development, 23(4), 1165–1190.
Cao, G., & Tian, Q. (2022). Social media use and its effect on university student’s learning and academic performance in the UAE. Journal of Research on Technology in Education, 54(1), 18-33.
Dwivedi, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Con-sumer Services, 46, 58–69.
Etter, F. (2019). Strategies of legitimacy through social media: The networked strategy. Journal of management studies, 53(3), 402–432.
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Fernandes, M. (2018). Social media marketing: A literature review and implications. Psychology & Marketing, 33(12), 1029-1038.
Giardina, M. D. (2016). Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings. Communication & Sport, 4(2), 145-165.
Greco, M. (2016). Social media and crisis management: CERC, search strategies, and Twitter content. Computers in Hu-man Behavior, 54, 647–652.
Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied the-ories and further research directions. Journal of cleaner production, 172, 1848-1866.
Han, M. C., & Kim, Y. (2018). How culture and friends affect acceptance of social media commerce and purchase inten-tions: A comparative study of consumers in the U.S. and China. Journal of International Consumer Marketing, 30(5), 326-335.
Hanaysha, J. R. (2021). Impact of price promotion, corporate social responsibility, and social media marketing on word of mouth. Business Perspectives and Research, 9(3).
Hanaysha, J., Abdullah, H. H., & Ghani, N. H. A. (2016). Importance of product quality and service quality in developing brand equity. Journal for Global Business Advancement, 9(4), 390-401.
Hurst, E. J. (2017). Connecting best practices in public relations to social media strategies for academic libraries. College & Undergraduate Libraries, 23(1), 101–108.
Jose, S. (2018). Strategic use of digital promotion strategies among female emigrant entrepreneurs in UAE. International Journal of Emerging Markets, 13(6), 1699-1718.
Kim, N., & Kim, W. (2018). Do your social media lead you to make social deal purchases? Consumer-generated social re-ferrals for sales via social commerce. International Journal of Information Management, 39, 38-48.
Lau, W. W. (2017). Effects of social media usage and social media multitasking on the academic performance of universi-ty students. Computers in Human Behavior, 68, 286–291.
Liang, (2011). Introduction to the special issue social commerce: a research framework for social commerce. Internation-al Journal of Electronic Commerce, 16(2), 5–14.
Lin, X., Li, Y., & Wang, X. (2017). Social commerce research: Definition, research themes and the trends. International Journal of Information Management, 37(3), 190-201.
Misirlis, N., & Vlachopoulou, M. (2018). Social media metrics and analytics in marketing–S3M: A mapping literature re-view. International Journal of Information Management, 38(1), 270–276.
Nawaz, M. A., Hussain, M. S., Riaz, M., & Ahmad, T. I. (2019). The role of Islamic finance on economic growth: An em-pirical analysis of Islamic countries. Al-Qalam, 24(2), 667-679.
Nawaz, M. A., Seshadri, U., Kumar, P., Aqdas, R., Patwary, A. K., & Riaz, M. (2021). Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach. Environmental Science and Pollution Research, 28(6), 6504–6519.
Parcero, O. J. (2017). Becoming a knowledge economy: the case of Qatar, UAE, and 17 benchmark countries. Journal of the knowledge economy, 8(4), 1146-1173.
Pauwels, K. H. (2018). Demonstrating the value of marketing. Journal of Marketing, 80(6), 173-190.
Spil, T. A. (2014). The social strategy cone: Towards a framework for evaluating social media strategies. International Journal of Information Management, 36(1), 1–8.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinión in Psycholo-gy, 10, 17–21.
Stephen, A. T. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.
Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: an empirical assessment. Journal of Marketing Management, 34(9-10), 732-749.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce in-dustry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Yahia, I.B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce in social media plat-forms: Importance of trust, social support and the platform perceived usage. Journal of Retailing and Consumer Ser-vices, 41, 11-19.
Yuan, X. (2012). Social media visual analytics. Paper presented at the Computer Graphics Forum.
Aljumah, A., Nuseir, M.T., Alshurideh, M.T. (2021). The impact of social media marketing communications on consumer response during the COVID-19: Does the Brand Equity of a University Matter? In: Alshurideh M., Hassanien A.E., Masa'deh R. (eds) The Effect of Coronavirus Disease (COVID-19) on Business Intelligence. Studies in Systems, Deci-sion and Control, 334. Springer, Cham.
Ananda, A.S., Hernández-García, Á., & Lamberti, L. (2016). N-REL: A comprehensive framework of social media mar-keting strategic actions for marketing organizations. Journal of Innovation & Knowledge, 1(3), 170-180.
Babin, B. N. (2016). Covariance-based structural equation modeling in the Journal of Advertising: Review and recom-mendations. Journal of Advertising, 46(1), 163–177.
Bakar, A. R. A. (2020). Reflections of entrepreneurs of small and medium-sized enterprises concerning the adoption of social media and its impact on performance outcomes: Evidence from the UAE. Telematics and Informatics, 35(1), 6-17.
Benson, V., Hand, C., & Hartshorne, R. (2019). How compulsive use of social media affects performance: insights from the U.K. by purpose. Behavior & Information Technology, 38(6), 549-563.
Bergeron, F. (2020). From strategic orientation to social media orientation: Improving SMEs’ performance on social me-dia. Journal of Small Business and Enterprise Development, 23(4), 1165–1190.
Cao, G., & Tian, Q. (2022). Social media use and its effect on university student’s learning and academic performance in the UAE. Journal of Research on Technology in Education, 54(1), 18-33.
Dwivedi, R. (2019). Social media marketing: Comparative effect of advertisement sources. Journal of Retailing and Con-sumer Services, 46, 58–69.
Etter, F. (2019). Strategies of legitimacy through social media: The networked strategy. Journal of management studies, 53(3), 402–432.
Felix, R., Rauschnabel, P. A., & Hinsch, C. (2017). Elements of strategic social media marketing: A holistic framework. Journal of Business Research, 70, 118-126.
Fernandes, M. (2018). Social media marketing: A literature review and implications. Psychology & Marketing, 33(12), 1029-1038.
Giardina, M. D. (2016). Embracing the social in social media: An analysis of the social media marketing strategies of the Los Angeles Kings. Communication & Sport, 4(2), 145-165.
Greco, M. (2016). Social media and crisis management: CERC, search strategies, and Twitter content. Computers in Hu-man Behavior, 54, 647–652.
Groening, C., Sarkis, J., & Zhu, Q. (2018). Green marketing consumer-level theory review: A compendium of applied the-ories and further research directions. Journal of cleaner production, 172, 1848-1866.
Han, M. C., & Kim, Y. (2018). How culture and friends affect acceptance of social media commerce and purchase inten-tions: A comparative study of consumers in the U.S. and China. Journal of International Consumer Marketing, 30(5), 326-335.
Hanaysha, J. R. (2021). Impact of price promotion, corporate social responsibility, and social media marketing on word of mouth. Business Perspectives and Research, 9(3).
Hanaysha, J., Abdullah, H. H., & Ghani, N. H. A. (2016). Importance of product quality and service quality in developing brand equity. Journal for Global Business Advancement, 9(4), 390-401.
Hurst, E. J. (2017). Connecting best practices in public relations to social media strategies for academic libraries. College & Undergraduate Libraries, 23(1), 101–108.
Jose, S. (2018). Strategic use of digital promotion strategies among female emigrant entrepreneurs in UAE. International Journal of Emerging Markets, 13(6), 1699-1718.
Kim, N., & Kim, W. (2018). Do your social media lead you to make social deal purchases? Consumer-generated social re-ferrals for sales via social commerce. International Journal of Information Management, 39, 38-48.
Lau, W. W. (2017). Effects of social media usage and social media multitasking on the academic performance of universi-ty students. Computers in Human Behavior, 68, 286–291.
Liang, (2011). Introduction to the special issue social commerce: a research framework for social commerce. Internation-al Journal of Electronic Commerce, 16(2), 5–14.
Lin, X., Li, Y., & Wang, X. (2017). Social commerce research: Definition, research themes and the trends. International Journal of Information Management, 37(3), 190-201.
Misirlis, N., & Vlachopoulou, M. (2018). Social media metrics and analytics in marketing–S3M: A mapping literature re-view. International Journal of Information Management, 38(1), 270–276.
Nawaz, M. A., Hussain, M. S., Riaz, M., & Ahmad, T. I. (2019). The role of Islamic finance on economic growth: An em-pirical analysis of Islamic countries. Al-Qalam, 24(2), 667-679.
Nawaz, M. A., Seshadri, U., Kumar, P., Aqdas, R., Patwary, A. K., & Riaz, M. (2021). Nexus between green finance and climate change mitigation in N-11 and BRICS countries: empirical estimation through difference in differences (DID) approach. Environmental Science and Pollution Research, 28(6), 6504–6519.
Parcero, O. J. (2017). Becoming a knowledge economy: the case of Qatar, UAE, and 17 benchmark countries. Journal of the knowledge economy, 8(4), 1146-1173.
Pauwels, K. H. (2018). Demonstrating the value of marketing. Journal of Marketing, 80(6), 173-190.
Spil, T. A. (2014). The social strategy cone: Towards a framework for evaluating social media strategies. International Journal of Information Management, 36(1), 1–8.
Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinión in Psycholo-gy, 10, 17–21.
Stephen, A. T. (2019). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.
Tafesse, W., & Wien, A. (2018). Implementing social media marketing strategically: an empirical assessment. Journal of Marketing Management, 34(9-10), 732-749.
Yadav, M., & Rahman, Z. (2017). Measuring consumer perception of social media marketing activities in e-commerce in-dustry: Scale development & validation. Telematics and Informatics, 34(7), 1294-1307.
Yahia, I.B., Al-Neama, N., & Kerbache, L. (2018). Investigating the drivers for social commerce in social media plat-forms: Importance of trust, social support and the platform perceived usage. Journal of Retailing and Consumer Ser-vices, 41, 11-19.
Yuan, X. (2012). Social media visual analytics. Paper presented at the Computer Graphics Forum.