How to cite this paper
Kerdpitak, C. (2022). The effects of innovative management, digital marketing, service quality and supply chain management on performance in cultural tourism business.Uncertain Supply Chain Management, 10(3), 771-778.
Refrences
Alberti, F. G., & Giusti, J. D. (2012). Cultural heritage, tourism and regional competitiveness: The Motor Valley cluster. City, Culture and Society, 3(4), 261-273.
Ambe, I. M. (2014). Key indicators for optimising supply chain performance: the case of light vehicle manufacturers in South Africa. Journal of Applied Business Research (JABR), 30(1), 277-290.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Andriotis, K. (2005). Community groups' perceptions of and preferences for tourism development: Evidence from Crete. Journal of Hospitality & Tourism Research, 29(1), 67-90.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of The Academy of Marketing Science, 16(1), 74-94.
Blichfeldt, B. S. (2009). Innovation and entrepreneurship in tourism: The case of a Danish caravan site. PASOS. Revista de Turismo y Patrimonio Cultural, 7(3), 415-431.
Brown, T. A. (2015). Confirmatory factor analysis for applied research: Guilford publications.
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609-623.
Byrd, E. T., Bosley, H. E., & Dronberger, M. G. (2009). Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina. Tourism Management, 30(5), 693-703.
Chaigassem, T., & Tunming, P. (2019). Identity for cultural tourism of the Bueng Kan Province, Thailand. African Journal of Hospitality, Tourism and Leisure, 8(1), 1-17.
Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1996). A measure of service quality for retail stores: scale development and validation. Journal of the Academy of Marketing Science, 24(1), 3-16.
Das, D. (2017). Development and validation of a scale for measuring Sustainable Supply Chain Management practices and performance. Journal of Cleaner Production, 164, 1344-1362.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. In: Sage Publications Sage CA: Los Angeles, CA.
Franke, G., & Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: A comparison of four procedures. Internet Research, 29(3), 430-447.
Hatcher, L., & O'Rourke, N. (2013). A step-by-step approach to using SAS for factor analysis and structural equation modeling: Sas Institute.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of The Academy of Marketing Science, 43(1), 115-135.
Hooper, D., Coughlan, J., & Mullen, M. (2008). Evaluating model fit: a synthesis of the structural equation modelling literature. Paper presented at the 7th European Conference on research methodology for business and management studies.
Hu, L. t., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A multidisciplinary Journal, 6(1), 1-55.
Joanna, M., Jody, E., & Bridson, K. (2014). How do consumers co-create their experiences? An exploration in the heritage sector. Journal of Marketing Management, 30(1-2), 30-59.
Johannessen, J. A., Olsen, B., & Lumpkin, G. T. (2001). Innovation as newness: what is new, how new, and new to whom? European Journal of Innovation Management, 4(1), 20–31.
Kerdpitak C. (2021). The relationship between CRM strategy and customer satisfaction in rice business in north-eastern Thailand. Journal of Southwest Jiaotong University. Vol. 56 No. 2 P.431-442.
Kerdpitak C. (2022). Business Performance Model of Herbal Community Enterprise in Thailand. Uncertain Supply Chain Management.Vol.10 No.2 P.1-8
Khan, F., & Siddiqui, K. (2013). The importance of digital marketing. An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in Pakistan. Journal of Information Systems & Operations Management, 15(3), 221-228.
Khlaikaew, K. (2015). The cultural tourism management under context of world heritage sites: Stakeholders’ opinions between Luang Prabang communities, Laos and Muang-kao Communities, Sukhothai, Thailand. Procedia Economics and Finance, 23(1), 1286-1295.
Kvam, G.-T., & Stræte, E. P. (2010). Innovation and diffusion-Different roles in developing nature-based tourism. The Open Social Science Journal 3(1), 30–40.
Ladhari, R. (2008). Alternative measures of service quality: a review. Managing Service Quality: An International Journal, 27(1), 878-889.
Liburd, J. J. (2005). Sustainable tourism and innovation in mobile tourism services. Tourism Review International, 9(1), 107-118.
McQuilken, L., Breth, R., & Shaw, R. N. (2000). Consumer expectation and satisfaction levels: An evaluation of tourism in the Otway Region. Proceedings by Bowater School of Management and Marketing. Deakin University.
Ministry of Tourism and Sports. (2017). National tourism development plan 2017--2021. Bangkok: Ministry.
Mohd Bukhari, A. M., & Faiz Hilmi, M. (2012). Challenges and outcome of innovative behavior: A qualitative study of tourism related entrepreneurs. Journal of Technology Management & Innovation, 7(2), 131-143.
Molefe, P., Tauoatsoala, P., Sifolo, P. P. S., Manavhela, P., & Henama, U. S. (2018). The effects of tourism supply chain management practices on tourism operations in Pretoria, South Africa. African Journal of Hospitality, Tourism and Leisure, 7(2), 1-12.
Natthakitt, T. (2020). Influences of Social Media Marketing On Promoting the Cultural Tourism: A Case Study of Thailand. Journal of Management Information and Decision Sciences, 24(15).
Rattanapian, P. (2018). A study of factors affecting the selection of hotels and resrorts in chanthaburi province. Rajapark Journal, 12(27), 314-329.
Rich, A.-K., & Franck, A. K. (2016). Tourism development in Bagan, Myanmar: perceptions of its influences upon young peoples’ cultural identity. Tourism Planning & Development, 13(3), 333-350.
Said, A., Shuib, A., Ayob, N., & Yaakub, F. (2013). An evaluation of service quality from visitors'perspectives: The case of Niah national park in Sarawak. International Journal of Business & Society, 14(1), 61 – 78.
Schilling, M. A., & Phelps, C. C. (2007). Interfirm collaboration networks: The impact of large-scale network structure on firm innovation. Management science, 53(7), 1113-1126.
Schreiber, J. B., Nora, A., Stage, F. K., Barlow, E. A., & King, J. (2006). Reporting structural equation modeling and confirmatory factor analysis results: A review. The Journal of Educational Research, 99(6), 323-338.
Setthachotsombut, N., & Sua-iam, G. (2020). The resilience development for the entrepreneurs tourism sector (RDETS) from the 2019 Coronavirus crisis in Thailand. Afr. J. Hosp. Tourism Leis, 9(2), 1-14.
Song, H., Dwyer, L., Li, G., & Cao, Z. (2012). Tourism economics research: A review and assessment. Annals of Tourism Research, 39(3), 1653-1682.
Tapper, R., & Font, X. (2004). Tourism supply chains. Report of a desn research project for the Travel Foundation: Leeds Metropolitan University and Environment Business and Development Group. Development Group, Leeds, UK, 2(1), 1-23.
Tzetzis, G., Alexandris, K., & Kapsampeli, S. (2014). Predicting visitors’ satisfaction and behavioral intentions from service quality in the context of a small-scale outdoor sport event. International Journal of Event and Festival Management, 5(1), 4-21.
Weiermair, K. (2006). Prospects for innovation in tourism: Analyzing the innovation potential throughout the tourism value chain. Journal of Quality Assurance in Hospitality & Tourism, 6(3-4), 59-72.
Zaman, U., Nawaz, S., Tariq, S., & Humayoun, A. A. (2019). Linking transformational leadership and “multi-dimensions” of project success: Moderating effects of project flexibility and project visibility using PLS-SEM. International Journal of Managing Projects in Business, 13(1), 103-127.
Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management: A new research agenda. Tourism Management, 30(3), 345-358.
Ambe, I. M. (2014). Key indicators for optimising supply chain performance: the case of light vehicle manufacturers in South Africa. Journal of Applied Business Research (JABR), 30(1), 277-290.
Anderson, J. C., & Gerbing, D. W. (1988). Structural equation modeling in practice: A review and recommended two-step approach. Psychological Bulletin, 103(3), 411.
Andriotis, K. (2005). Community groups' perceptions of and preferences for tourism development: Evidence from Crete. Journal of Hospitality & Tourism Research, 29(1), 67-90.
Bagozzi, R. P., & Yi, Y. (1988). On the evaluation of structural equation models. Journal of The Academy of Marketing Science, 16(1), 74-94.
Blichfeldt, B. S. (2009). Innovation and entrepreneurship in tourism: The case of a Danish caravan site. PASOS. Revista de Turismo y Patrimonio Cultural, 7(3), 415-431.
Brown, T. A. (2015). Confirmatory factor analysis for applied research: Guilford publications.
Buhalis, D., & Law, R. (2008). Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research. Tourism Management, 29(4), 609-623.
Byrd, E. T., Bosley, H. E., & Dronberger, M. G. (2009). Comparisons of stakeholder perceptions of tourism impacts in rural eastern North Carolina. Tourism Management, 30(5), 693-703.
Chaigassem, T., & Tunming, P. (2019). Identity for cultural tourism of the Bueng Kan Province, Thailand. African Journal of Hospitality, Tourism and Leisure, 8(1), 1-17.
Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1996). A measure of service quality for retail stores: scale development and validation. Journal of the Academy of Marketing Science, 24(1), 3-16.
Das, D. (2017). Development and validation of a scale for measuring Sustainable Supply Chain Management practices and performance. Journal of Cleaner Production, 164, 1344-1362.
Fornell, C., & Larcker, D. F. (1981). Structural equation models with unobservable variables and measurement error: Algebra and statistics. In: Sage Publications Sage CA: Los Angeles, CA.
Franke, G., & Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: A comparison of four procedures. Internet Research, 29(3), 430-447.
Hatcher, L., & O'Rourke, N. (2013). A step-by-step approach to using SAS for factor analysis and structural equation modeling: Sas Institute.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of The Academy of Marketing Science, 43(1), 115-135.
Hooper, D., Coughlan, J., & Mullen, M. (2008). Evaluating model fit: a synthesis of the structural equation modelling literature. Paper presented at the 7th European Conference on research methodology for business and management studies.
Hu, L. t., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A multidisciplinary Journal, 6(1), 1-55.
Joanna, M., Jody, E., & Bridson, K. (2014). How do consumers co-create their experiences? An exploration in the heritage sector. Journal of Marketing Management, 30(1-2), 30-59.
Johannessen, J. A., Olsen, B., & Lumpkin, G. T. (2001). Innovation as newness: what is new, how new, and new to whom? European Journal of Innovation Management, 4(1), 20–31.
Kerdpitak C. (2021). The relationship between CRM strategy and customer satisfaction in rice business in north-eastern Thailand. Journal of Southwest Jiaotong University. Vol. 56 No. 2 P.431-442.
Kerdpitak C. (2022). Business Performance Model of Herbal Community Enterprise in Thailand. Uncertain Supply Chain Management.Vol.10 No.2 P.1-8
Khan, F., & Siddiqui, K. (2013). The importance of digital marketing. An exploratory study to find the perception and effectiveness of digital marketing amongst the marketing professionals in Pakistan. Journal of Information Systems & Operations Management, 15(3), 221-228.
Khlaikaew, K. (2015). The cultural tourism management under context of world heritage sites: Stakeholders’ opinions between Luang Prabang communities, Laos and Muang-kao Communities, Sukhothai, Thailand. Procedia Economics and Finance, 23(1), 1286-1295.
Kvam, G.-T., & Stræte, E. P. (2010). Innovation and diffusion-Different roles in developing nature-based tourism. The Open Social Science Journal 3(1), 30–40.
Ladhari, R. (2008). Alternative measures of service quality: a review. Managing Service Quality: An International Journal, 27(1), 878-889.
Liburd, J. J. (2005). Sustainable tourism and innovation in mobile tourism services. Tourism Review International, 9(1), 107-118.
McQuilken, L., Breth, R., & Shaw, R. N. (2000). Consumer expectation and satisfaction levels: An evaluation of tourism in the Otway Region. Proceedings by Bowater School of Management and Marketing. Deakin University.
Ministry of Tourism and Sports. (2017). National tourism development plan 2017--2021. Bangkok: Ministry.
Mohd Bukhari, A. M., & Faiz Hilmi, M. (2012). Challenges and outcome of innovative behavior: A qualitative study of tourism related entrepreneurs. Journal of Technology Management & Innovation, 7(2), 131-143.
Molefe, P., Tauoatsoala, P., Sifolo, P. P. S., Manavhela, P., & Henama, U. S. (2018). The effects of tourism supply chain management practices on tourism operations in Pretoria, South Africa. African Journal of Hospitality, Tourism and Leisure, 7(2), 1-12.
Natthakitt, T. (2020). Influences of Social Media Marketing On Promoting the Cultural Tourism: A Case Study of Thailand. Journal of Management Information and Decision Sciences, 24(15).
Rattanapian, P. (2018). A study of factors affecting the selection of hotels and resrorts in chanthaburi province. Rajapark Journal, 12(27), 314-329.
Rich, A.-K., & Franck, A. K. (2016). Tourism development in Bagan, Myanmar: perceptions of its influences upon young peoples’ cultural identity. Tourism Planning & Development, 13(3), 333-350.
Said, A., Shuib, A., Ayob, N., & Yaakub, F. (2013). An evaluation of service quality from visitors'perspectives: The case of Niah national park in Sarawak. International Journal of Business & Society, 14(1), 61 – 78.
Schilling, M. A., & Phelps, C. C. (2007). Interfirm collaboration networks: The impact of large-scale network structure on firm innovation. Management science, 53(7), 1113-1126.
Schreiber, J. B., Nora, A., Stage, F. K., Barlow, E. A., & King, J. (2006). Reporting structural equation modeling and confirmatory factor analysis results: A review. The Journal of Educational Research, 99(6), 323-338.
Setthachotsombut, N., & Sua-iam, G. (2020). The resilience development for the entrepreneurs tourism sector (RDETS) from the 2019 Coronavirus crisis in Thailand. Afr. J. Hosp. Tourism Leis, 9(2), 1-14.
Song, H., Dwyer, L., Li, G., & Cao, Z. (2012). Tourism economics research: A review and assessment. Annals of Tourism Research, 39(3), 1653-1682.
Tapper, R., & Font, X. (2004). Tourism supply chains. Report of a desn research project for the Travel Foundation: Leeds Metropolitan University and Environment Business and Development Group. Development Group, Leeds, UK, 2(1), 1-23.
Tzetzis, G., Alexandris, K., & Kapsampeli, S. (2014). Predicting visitors’ satisfaction and behavioral intentions from service quality in the context of a small-scale outdoor sport event. International Journal of Event and Festival Management, 5(1), 4-21.
Weiermair, K. (2006). Prospects for innovation in tourism: Analyzing the innovation potential throughout the tourism value chain. Journal of Quality Assurance in Hospitality & Tourism, 6(3-4), 59-72.
Zaman, U., Nawaz, S., Tariq, S., & Humayoun, A. A. (2019). Linking transformational leadership and “multi-dimensions” of project success: Moderating effects of project flexibility and project visibility using PLS-SEM. International Journal of Managing Projects in Business, 13(1), 103-127.
Zhang, X., Song, H., & Huang, G. Q. (2009). Tourism supply chain management: A new research agenda. Tourism Management, 30(3), 345-358.