How to cite this paper
Bataineh, A. (2022). Analyzing the role of social media marketing in changing customer experience.International Journal of Data and Network Science, 6(3), 761-768.
References
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Bataineh, A., Alhadid, A., Al-Abdallah, G., Alfalah, T., Falah, J., & Idris, M. (2015). The Role of Information Technology Capabilities in Capitalizing Market Agility in Jordanian Telecommunications Sector. International Journal of Aca-demic Research in Business and Social Sciences, 5(8), 90-101.
Bataineh, A., & Al-Smadi, H., (2015). Factors Impact Customers Engagement in eWOM on SNSs of Non-Profit Organiza-tions: The Moderating Role of Habit. International Journal of Business and Management, 10(6), 178-187.
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Kurbonov, N., & Hwang, Y. (2020). Travel Experience Sharing on Social Media: Influence of Social Media Use Experi-ence and Trip Characteristics. Journal Of MICE & Tourism Research, 20(2), 105-122. https://doi.org/10.35176/jmtr.20.2.6
Kwiatek, P., & Thanasi-Boçe, M. (2019). Loyalty program activity: make B2B customers buy more. Marketing Intelli-gence & Planning, 37(5), 542-554. https://doi.org/10.1108/mip-06-2018-0193
Marcoulides, K., Foldnes, N., & Grønneberg, S. (2019). Assessing Model Fit in Structural Equation Modeling Using Ap-propriate Test Statistics. Structural Equation Modeling: A Multidisciplinary Journal, 27(3), 369-379. https://doi.org/10.1080/10705511.2019.1647785
Montaguti, E., Neslin, S., & Valentini, S. (2016). Can Marketing Campaigns Induce Multichannel Buying and More Prof-itable Customers? A Field Experiment. Marketing Science, 35(2), 201-217. https://doi.org/10.1287/mksc.2015.0923
Ovchinnikov, A., & Wang, J. (2019). Which Customers are More Valuable in Dynamic Pricing Situations?. SSRN Elec-tronic Journal. https://doi.org/10.2139/ssrn.3406526
Al-Soluiman, R. K., Bataineh, A. Q., Al-Jabaly, S. M., & Salhab, H. A. (2020). The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement. Innovative Marketing, 16(3), 113-125.
Silvia, S. (2019). The Importance of Social Media and Digital Marketing to Attract Millennials’ Behavior as a Consum-er. JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, 4(2), 7-10. https://doi.org/10.18775/jibrm.1849-8558.2015.42.3001
Social media as the path to a marketing strategy. (2018), 32(2), 20-22. https://doi.org/10.1108/sd-11-2015-0169
Spanou, C. (2016). Policy Conditionality, Structural Adjustment and the Domestic Policy System. Conceptual Framework and Research Agenda. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2872090
SÜAR, A. (2017). The Advantages of Social Media Marketing Against Traditional Media Channels. AJIT-E Online Aca-demic Journal Of Information Technology, 8(28), 21-44. https://doi.org/10.5824/1309-1581.2017.3.002.x
Sujati, H., Sajidan, Akhyar, M., & Gunarhadi. (2020). Testing the Construct Validity and Reliability of Curiosity Scale Using Confirmatory Factor Analysis. Journal Of Educational And Social Research, 10(4), 229. https://doi.org/10.36941/jesr-2020-0080
The Effect Of Hedonic Motivation Towards Online Impulsive Buying With The Moderating Effect Of Age. (2021), 22(184). https://doi.org/10.47750/qas/22.184.31
The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia. (2019). https://doi.org/10.7176/jmcr/56-03
Vashenko, A., & Odintsov, S. (2016). Information – Internet – Power: how the Information transforms into Power through the Internet. SHS Web Of Conferences, 28, 01143. https://doi.org/10.1051/shsconf/20162801143
Vermaat, J., & Gross, E. (2016). Aquatic botany since 1975: Have our views changed?. Aquatic Botany, 135, 1-2. https://doi.org/10.1016/j.aquabot.2016.07.001
Wadman, M. (2020). Twitter account of embattled #MeTooSTEM founder suspended. Science. https://doi.org/10.1126/science.abe1518
Wiederhold, B. (2018). Has the Internet Killed Privacy, or Has Our Definition Simply Changed?. Cyberpsychology, Be-havior, And Social Networking, 21(7), 403-404. https://doi.org/10.1089/cyber.2018.29117.bkw
Al Adwan, A. (2019). E-marketing strategy: to improve customer preference for local brand over foreign brand in the era of a developing country. Innovative Marketing, 15(3), 85-98. https://doi.org/10.21511/im.15(3).2019.07
Alshammari, T. (2017). Performance differences between Islamic and conventional banking forms. Banks And Bank Sys-tems, 12(3), 237-246. https://doi.org/10.21511/bbs.12(3-1).2017.08
Amoah, J., & Bashiru Jibril, A. (2020). Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country. Innovative Marketing, 16(4), 164-179. https://doi.org/10.21511/im.16(4).2020.15
Abrha, A. H. (2019). Assessing the Effects of Social Media on Academic Performance of Female Students at Raya Uni-versity, Ethiopia. New Media and Mass Communication, 81, 15-23.
Bataineh, A., Alhadid, A., Al-Abdallah, G., Alfalah, T., Falah, J., & Idris, M. (2015). The Role of Information Technology Capabilities in Capitalizing Market Agility in Jordanian Telecommunications Sector. International Journal of Aca-demic Research in Business and Social Sciences, 5(8), 90-101.
Bataineh, A., & Al-Smadi, H., (2015). Factors Impact Customers Engagement in eWOM on SNSs of Non-Profit Organiza-tions: The Moderating Role of Habit. International Journal of Business and Management, 10(6), 178-187.
Banks and Banking. Cashier's Check. Preferred Claim. (2018), 22(7), 673. https://doi.org/10.2307/1112196
Cole, G. (2017). Increasing customer loyalty: the impact of corporate social responsibility and corporate image. Annals In Social Responsibility, 3(1), 59-61. https://doi.org/10.1108/asr-09-2017-0007
Goncu, A., Karahan, M., & Kuzubas, T. (2015). A Comparative Goodness-of-Fit Analysis of Distributions of Some LLvy Processes and Heston Model to Stock Index Returns. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2677549
Hassine, N. (2015). Economic Inequality in the Arab Region. World Development, 66, 532-556. https://doi.org/10.1016/j.worlddev.2014.09.011
Kesa, D. (2018). Bancassurance and the Consumers’ Perspective on Bank Service Quality. Kne Social Sciences, 3(11), 1142. https://doi.org/10.18502/kss.v3i11.2835
Khalil Shami, M. (2019). Relationship between financial performances and marketing practices in the banking sector of Jordan. Banks And Bank Systems, 14(1), 11-19. https://doi.org/10.21511/bbs.14(1).2019.02
Komodromos, M. (2017). Social networking: how small organisations are using Facebook and Twitter in engaging cus-tomers. International Journal Of Technology Marketing, 12(2), 142. https://doi.org/10.1504/ijtmkt.2017.083368
Kurbonov, N., & Hwang, Y. (2020). Travel Experience Sharing on Social Media: Influence of Social Media Use Experi-ence and Trip Characteristics. Journal Of MICE & Tourism Research, 20(2), 105-122. https://doi.org/10.35176/jmtr.20.2.6
Kwiatek, P., & Thanasi-Boçe, M. (2019). Loyalty program activity: make B2B customers buy more. Marketing Intelli-gence & Planning, 37(5), 542-554. https://doi.org/10.1108/mip-06-2018-0193
Marcoulides, K., Foldnes, N., & Grønneberg, S. (2019). Assessing Model Fit in Structural Equation Modeling Using Ap-propriate Test Statistics. Structural Equation Modeling: A Multidisciplinary Journal, 27(3), 369-379. https://doi.org/10.1080/10705511.2019.1647785
Montaguti, E., Neslin, S., & Valentini, S. (2016). Can Marketing Campaigns Induce Multichannel Buying and More Prof-itable Customers? A Field Experiment. Marketing Science, 35(2), 201-217. https://doi.org/10.1287/mksc.2015.0923
Ovchinnikov, A., & Wang, J. (2019). Which Customers are More Valuable in Dynamic Pricing Situations?. SSRN Elec-tronic Journal. https://doi.org/10.2139/ssrn.3406526
Al-Soluiman, R. K., Bataineh, A. Q., Al-Jabaly, S. M., & Salhab, H. A. (2020). The impact of smartphone advergames characteristics on purchasing intentions: the mediating role of game involvement. Innovative Marketing, 16(3), 113-125.
Silvia, S. (2019). The Importance of Social Media and Digital Marketing to Attract Millennials’ Behavior as a Consum-er. JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING, 4(2), 7-10. https://doi.org/10.18775/jibrm.1849-8558.2015.42.3001
Social media as the path to a marketing strategy. (2018), 32(2), 20-22. https://doi.org/10.1108/sd-11-2015-0169
Spanou, C. (2016). Policy Conditionality, Structural Adjustment and the Domestic Policy System. Conceptual Framework and Research Agenda. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2872090
SÜAR, A. (2017). The Advantages of Social Media Marketing Against Traditional Media Channels. AJIT-E Online Aca-demic Journal Of Information Technology, 8(28), 21-44. https://doi.org/10.5824/1309-1581.2017.3.002.x
Sujati, H., Sajidan, Akhyar, M., & Gunarhadi. (2020). Testing the Construct Validity and Reliability of Curiosity Scale Using Confirmatory Factor Analysis. Journal Of Educational And Social Research, 10(4), 229. https://doi.org/10.36941/jesr-2020-0080
The Effect Of Hedonic Motivation Towards Online Impulsive Buying With The Moderating Effect Of Age. (2021), 22(184). https://doi.org/10.47750/qas/22.184.31
The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia. (2019). https://doi.org/10.7176/jmcr/56-03
Vashenko, A., & Odintsov, S. (2016). Information – Internet – Power: how the Information transforms into Power through the Internet. SHS Web Of Conferences, 28, 01143. https://doi.org/10.1051/shsconf/20162801143
Vermaat, J., & Gross, E. (2016). Aquatic botany since 1975: Have our views changed?. Aquatic Botany, 135, 1-2. https://doi.org/10.1016/j.aquabot.2016.07.001
Wadman, M. (2020). Twitter account of embattled #MeTooSTEM founder suspended. Science. https://doi.org/10.1126/science.abe1518
Wiederhold, B. (2018). Has the Internet Killed Privacy, or Has Our Definition Simply Changed?. Cyberpsychology, Be-havior, And Social Networking, 21(7), 403-404. https://doi.org/10.1089/cyber.2018.29117.bkw